Stores Also Need Skills.

　 store Compared with the company, because of the advantages of low entry threshold and many optional conditions, it is the first choice for ordinary entrepreneurs to start their own businesses. Many people who seek to do their own business will take the opening shop as a step. However, the traditional entrants generally do not have the marketing and mode of marketing to build knowledge. They can only rely on gas transportation to survive. If they are lucky enough, they will make a fortune in a good batch of goods. If the business is not good enough for two or three months, it is entirely possible to lose money in a hurry and close the door.

Insufficient funds

Many people want to do business, but at the very beginning, capital and experience and knowledge of the industry are the biggest problems that restrict clothing stores. Some people may only have tens of thousands of dollars in capital, and at least maybe less than ten thousand yuan. With this kind of capital, they want to open shop and do business to achieve their dreams.

Obviously, the lack of funds is the key to the business operators' lack of courage. Some of them are too expensive for the brand headquarters to make many people have no funds to support them after opening the store. They can only rely on the stores to make profits. At this time, once the passenger flow and the number of customers are scarce, no one will go on supporting the business for a long time. If there is not enough capital to support the store running for more than half a year, we still suggest that we should not invest rashly.

Layout around breakeven point

As a store investor, it is necessary to have a clear account of the year of the shop. Breakeven point Many people dream of quick recovery of investment costs in the short term. This is an unrealistic idea. As a fixed cost, investment is to be spread to the years of operation. When making business plans, operators should clearly list three development stages for stores. In the first stage, within 1 months ~3 months, increase turnover of goods and cultivate a large number of customers. At this time, the number of customers is the first, which will completely affect the development trend of future stores. Remember, develop customers first.

The second stage is 4 months, ~8 months, this stage to do is to focus on the adjustment of goods, the first 3 months of the trial sale period, there must be sales of the product of the flourishing points, at this time, we should focus on cleaning up the slow-moving goods, low or loss of sales, complete the withdrawal of funds, and increase the purchase of quantity and sales of goods. Generally speaking, 6 months' business life can be passed, and stores will gradually find their own business models.

At this stage, it is necessary to work out a general sales plan, such as the source of profit from its own source, the source of the profit derived from it, and the source of the profit source of the business alliance. The operators carry out the store business according to the sales plan. If this stage is properly handled, the investment in the year will not be too difficult.

　 Effective solution to cost structure

In fact, all of the above is the reason of cost, because the occupying cost is too large, so that the operator can not effectively carry out business promotion, resulting in poor management. We must understand what is the cost and how to solve the cost. Many people simply think that the cost is the purchase price of the goods. If we want to reach a single business, the shop owner will naturally make profits on the product. If there is no profit in selling a piece of goods, no operator is willing to do so. We have witnessed a poor store owner who gave up a single business because his customer counter-offer was too low, lower than his expected profit point.

In fact, the operator did not even think that the products that were not sold on the shelves were a kind of cost occupation, occupying the turnover rate of the shelves, affecting the efficiency of the shelves, and greatly affecting the turnover speed of the funds. {page_break}

The operation of a business is not to earn much money every day, but to have a clear idea of how important it is to survive. If you want to live, you must put aside the thought that every single person must earn. In the new business period, popularity is the first business. Operators can actually reduce the profit of the goods to the lowest price even at the beginning of the opening period. It seems to be unreasonable. But we should know that when the store has accumulated a lot of popularity in the early stage, it is natural to make profits through the planned price adjustment of small fan products. We should know that inertia consumption is very terrible. Once customers are accustomed to spending in a store, they will be less sensitive to the price adjustment of the shop. New stores must know what is right.

Low price sales is a trial and error method in commercial competition. On the one hand, it can quickly accumulate store popularity and make stores have the resources to survive. On the other hand, we can strongly suppress the peers who operate in the same business district, because peers do not necessarily accept the current situation of losing money and making money. As long as the time is properly controlled, they can effectively "kill" peers in the business circle and increase the weight for the subsequent premium.

In the market competition, the management adopts two means of low price operation and strategic loss. First, it can accumulate a large number of customer resources, find other profits and develop information, on the one hand, it can effectively suppress the development of peers, and finally acquire monopoly in the business circle and form a fan economy, and then have a planned premium to earn profits.

As a store operator, we must understand that making money in new stores is not an important goal, but is how to make the stores survive effectively and increase the store. service Training of quality and sales skills to meet the needs of customers and spend 6 months' adaptation period. During this period, a large number of customers are trained, and customer stickiness is cultivated to effectively identify the value supply of key customers and ordinary customers, so as to prepare for the great development in the future.