Four Indicators For Store Management

How much money a store can make every day and how much performance it can do is actually the four indicators. The first is the traffic before the store; the second is the customer's entry rate; the third is how many people come in and how much turnover they have; the fourth is the amount of the transaction.

Many boss shops achievement Very high, but when people ask him why he can do that high, he will only say that it may be a good product or good weather, and many customers. Once the performance is not well done, he will immediately ask the shopping guide below. The shopping guide will tell him: the reason is very simple, because the weather is bad, there is no customer; because our goods are not enough, there is no goods. In fact, in the process of store operation, if you do not know why it is done well or badly, it will be a big problem.

　 One Passenger flow

For a brand, it is very difficult to change the traffic before the store, because once the store is opened up, it basically determines the traffic volume before the store, but through some ways it can improve the customer's entry rate.

　　 2. entry rate

In order to have a lot of traffic, before the opening of the store, we should consider where to open the shop? How many passengers should have? How many customers will enter the store? If 1000 customers pass through, the rate of entry is 10%, that is to say, 100 customers go into the store in a day. To change the rate of entering shops, the following measures can be taken to improve:

Display window

First of all, we can achieve it through shop windows. When a customer passes a shop, if he sees the shop window in front of the shop doing beautifully and the clothes are really nice, it will attract his eyes. He will want to go in.

Product display

Second, you can do a better job of displaying products. If customers see products displayed in the store are very chic and fashionable, they will also attract him.

Working condition of shopping guide

In addition, the state of the shopping guide will also affect the customer's entry rate. Some stores may not have customers coming in all day long, and the less customers there are, the less deserted. Because China likes to get together and see many customers in the store, many customers will follow in. Therefore, the more customers, the more people will enter the store.

If the shop is cold and clear, a customer passes in front of the shop and looks inside. Suddenly, there are two shopping guides behind the counter. The four eyes of two shopping guides are staring at the door of the shop. Customers will feel pressure, and he may not come in. But if the shopping guide is not simply waiting behind the counter, behind the cashier, but doing a display, cleaning or replenishment work, customers do not have too much pressure to go through, so he may enter the store.

Therefore, the key to raising the rate of entering shops is to create a relaxed, pressure free and active atmosphere. Shopping guide plays an important role in this process.

　 3. turnover rate

Customers who enter the store do not mean that they will buy things. Maybe only 100 customers have only a few customers to buy things, and a good brand turnover rate may be 20%, 30% or even 50%. Poor brands may have a turnover rate of around 10%, or even less.

If the store implements meticulous management and meticulous marketing, the turnover rate can also be improved. The same shop, the same product, shopping guide is not the same, its sales will be very great changes. Some shopping guides will sell, some shopping guides will not sell, and sometimes even very different. Some people's performance is equivalent to a few people, and even a person has done more than half of the store's performance.

Therefore, turnover rate is related to service level and sales skills. Therefore, we must find ways to train sales skills. In all Sale In technology, the most important skill is to be positive and enthusiastic, so that customers can not be stressed.

4. transaction volume

Sometimes, even if a customer buys something in a store, the sales performance of the shop is not much, because many customers may not buy too much money. Suppose 10 people, each person bought 100 yuan, the day's performance is 1000 yuan, but if everyone bought 1000 yuan of things is 10 thousand. Therefore, how to increase the turnover is also something we should consider.

There used to be a brand owner who has been a brand for five or six years. So far, the number of goods sold in his shop is up to 17. Another brand of women's clothing is even more powerful. One customer bought 57 clothes at one time in his shop. Of course, this probability is relatively small, we should consider how to increase the transaction volume of a single product.

In short, the daily sales volume of a store is equal to the volume before the store, the entry rate, the turnover rate and the turnover volume. These four indexes can be used to diagnose the shop's problems and see which aspects of the shop need to be adjusted.