Bosideng Online Launched Interactive Marketing Strategy Of "Warm Fashion"

< p > Bosideng's "warm fashion" is an easy to understand and very meaningful word.

Warmth is not only the warmth of the body but also the embodiment of positive energy, and fashion can be "a href=" http://www.91se91.com/news/index_c.asp "dress" /a "avant-garde, and it can also be a personalized way of life.

Bosideng deducts "warm fashion" from different levels and passes the idea of "fashion and warmth" in parallel.

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< p > < strong > autumn winter "warm fashion" < /strong > /p >

< p > mention of down jacket, the first thing people think of is keeping warm.

But with the development of the times, people's demand for Down garments is getting higher and higher.

However, it is not an easy task to make the down jacket fashionable. How to give the fashion elements to the down garments is a major research topic of Bosideng.

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< p > August 2013, "a href=" http://www.91se91.com/news/index_c.asp "Bosideng" /a "autumn feather down market" was soon welcomed by fashion trends.

Bosideng autumn feather has the characteristics of "light and warm", light and warm, suitable for fashion design.

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At P, Bosideng introduced winter down to meet the needs of most consumers.

Bosideng divides the winter feather into red label, black label and silver standard. Red label highlights youth vigor, black label is suitable for the masses, and silver standard is the high-end atmosphere.

Different standards have their own characteristics, but they all share the commonness of Bosideng down jacket -- warmth.

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< p > Bosideng proves that the combination of fashion elements and warmth quality is a "warm fashion" for consumers in autumn and winter.

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< p > < strong > propagation positive energy < /strong > /p >

"P" Bosideng's "warm fashion" is rich in connotation. Besides the fashion and warmth brought by the products, Bosideng emphasizes the positive energy pmitted from inside to outside.

In order to appeal to more people to pmit warm positive energy, Bosideng organized a large campus road show and 100 school street shooting activities in early September 2013.

As a spokesperson for Boston's "warm fashion" star, Zeng Yike launched Bosideng campus activities at Fudan University with a unique sheep voice.

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After P, Bosideng held a roadshow in Shenyang, Shijiazhuang, Ji'nan and many other universities and university towns, with the theme of "fun to play and warm fashion". Among them, 57 seconds of filming and cosplay were among the most popular interactive links.

At the same time, Bosideng organized hundreds of photographers to go to hundreds of colleges and universities to find "warm fashion" people, and stressed that "warm fashion" is not cool and handsome. It is a positive and optimistic attitude towards life and a smile on the face. Under the leadership of campus fashion people, there is a trend of "playing with warm fashion and pmitting positive energy".

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< p > in addition to campus fashion people, Lan Qin, Li Chen, Ping An, A Jiao, ah Niu and other stars have joined the ranks of Boston to pmit positive energy.

Since October 2013, Bosideng has invited many stars to participate in the "warm fashion star family" tour. It has performed in more than 30 large shopping malls in 23 cities. The stars signed and sold down garments at the event site, contributing a warm force to public welfare undertakings.

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< p > < strong > online offline interaction < /strong > /p >

People's lifestyles and living habits are more fashionable and avant-garde in the era of "P". Bosideng wants to interpret the connotation of "warm fashion", not only with product support, but also with online interactive activities with equal emphasis on fashion and fun.

To this end, Bosideng brand warm wave fan community launched a series of interactive activities in 2013.

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< p > October, Bosideng brand warm stream fan community launched the "warm moment" large-scale public welfare activities, not only attracting tens of millions of ordinary consumers, but also attracted Li Chen, Ping An and other stars to participate.

They called on people to bid farewell to indifference and extend their hands to warm up for a moment.

And Bosideng converted the warm points collected in the activity into down coats donated to the children in poor mountainous areas. The 1 million yuan down jacket seems to be few, but it can warm more than 2500 students in winter.

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< p > then, Bosideng launched the "double price" campaign on the double line, presenting online scenes of bargain hunting in life, setting up a Boston insurance premium player and the participants to bargain with the participants one by one, which was full of fun.

At the same time, the star activities and promotions are closely integrated, and the star down clothing is planted online, and the coupon is linked to the flagship store of Tmall by giving coupons, so that consumers can buy down clothes in a fun way.

Interesting activities not only display fashionable and fashionable down garments to consumers, but also convey another meaning of "warm fashion": follow the trend and enjoy the most warm, happy and interesting way of life.

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< p > < strong > spread "warm fashion" < /strong > < /p >.

On the eve of the Spring Festival in 2014, Bosideng once again launched the "warm home" campaign in the warm current fan community. < p >

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< p > Bosideng's "warm home" activities are highly interactive. Consumers choose different Postcard scenes and upload their own photos, making "personalized" personalized postcards, sending warm wishes to their parents or friends who have been friends for many years.

And Bosideng chose beautiful postcards, sent them to friends and relatives free of charge, and sent gifts such as spring bags, down garments, etc.

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"P > Fashion and warmth are the common pursuit of many fashion brands. Bosideng, as" a href= "http://www.91se91.com/news/index_c.asp" down jacket "/a leading brand, from products to brands, from offline to online, explains the meaning of" warm fashion "with colorful activities, so that" warm fashion "can be passed on.

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