Shop On The Street, Make Clothes And Make A Secret.
Shop on the street clothing How about the shops? Many investors see that a certain roadside shop transfers, feel that their lots and shops are good, and the clothing store's attention on the street tends to pay attention to price factors. Little did I know that the target market was too small after opening the shop, which caused the "nobody to come" dilemma. In fact, if we observe carefully, we will find that some roadside shops often write two words of sublease, and the boss has changed one after another, indicating that they have not made any money.
Therefore, investors should not simply pursue the cheap rent on the street. For investors, there is a need to set up a clothing store on the street. There are many factors to consider in setting up a clothing store on the street side.
Generally speaking, in our circles, this kind of clothing store opened on the street is called floor shop (also called Street shop) in jargon. How about a street store opening a clothing store? From the point of view of setting up a clothing store, not all street shops are suitable for setting up clothing stores. The location of clothing shops must have a considerable volume of traffic, but it is not a matter of great traffic volume.
In some areas, the flow of people is very large, but the apparel operators are not successful. For example, in the CBD area of Beijing, due to the scarcity of land resources, the rent of clothing shops on the street is often very expensive. After that, most of the passengers here work for the working class and provide services for the office workers, such as the salesmen of the courier companies, the restaurant takeaway, etc., or they do not have time to roam, or do not have enough payment capacity to patronize the clothing store.
For example, the daily traffic volume in Wangfujing area is also very strong, but many clothing operators are also crying out for losses. What about street shops opening clothing stores? After analysis, we can see that this is mainly because the majority of consumers in the Wangfujing area are mainly from other cities. This group of people shopping in the Wangfujing area, often choose to buy products with Beijing characteristics, and in general, clothing products just can not meet this demand.
Whether there are enough people around the shops is usually the primary factor for investors to consider opening stores. As a result, the roadside shops tend to be favored by investors because of their good flow of people.
Many investors see a certain roadside shop transfer, feel that its lot, facade is good, often only pay attention to price factors. How did the shops open the clothing store? After they opened the shop, they found that the target market was too small, and even caused the "no one to come" dilemma. In fact, if we observe carefully, we will find that some roadside shops often write two words of sublease, and the boss has changed one after another, indicating that they have not made any money.
Therefore, investors should not simply pursue the cheap rent on the street. For investors, there is a need to set up a clothing store on the street. There are many factors to consider in setting up a clothing store on the street side. After choosing a specific location to open a store, the way investors operate and what kind of clothing they manage will become an important factor for their success.
The United States has conducted a survey on the success rate of investors' opening up. The survey results show that the success rate of joining the franchise system accounts for about 80%, and the proportion of successful independent stores is about 20%. Although the success rate of independent shops is very small, we often see individual shops in remote alleys thriving year after year, while some prosperous chain stores are in a difficult situation. How about a shop that opens a clothing store on the street? Therefore, whether it is joining or opening an independent shop, sufficient competitiveness is the way to success in store operation, and having its own characteristics is the important weight of clothing store's competitiveness.
If you want to achieve a distinctive business and avoid falling into the vicious circle of price cut competition, investors should not only pay attention to market information, pay attention to the new consumption culture and characteristics, but also pay attention to the clothing store's attention on the street. What's more, it is important to understand their characteristics and interests. If you are very popular and creative, you can consider running fashionable vanguard shops, create fashion trends and become a fashion pioneer; if you are good at exquisite and high-grade items, then second-hand boutiques and boutiques. Clothes & Accessories Shop is a good choice; if you have a love family or family complex, opening a children's wear shop is a good choice; if you often follow the feeling and always put yourself in the shoes, then the foreign trade clothing and the cheap clothing store will be a good choice.
In addition, a good clothing store usually needs special operation capability because of its unique attributes. How about a street store opening a clothing store? For example, if employees are required to have strong business development ability and expressive ability, do they need to evaluate the fitness of the incoming businesses one by one, including the length of work hours, the length of work hours and the way of work.
The above principles should be grasped in the direction of opening a roadside clothing store, which involves many aspects such as shop location, operation mode, service and so on. When we open a clothing store on the street and pay attention to the selection of specific shops, we need to analyze specific problems and do not follow the feeling and open shop blindly.
With the booming development of commercial real estate, more and more investors are involved in the field of commercial property. In the 10 years before the end of 2010, the attention of clothing shops on the street has increased. The investment in commercial property has increased by 25% annually. Shop on the street Couture What about the development prospects of Dongguan's commercial real estate? What principles and development trends will be followed in the new regulation? In this regard, Dongguan SouFun invited the first line of commercial real estate operators and industry experts to discuss the topic of Dongguan commercial real estate investment.
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