North Chi Menswear: The Future Internet Marketing Platform For Self Owned Brands

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< p > "we think that with the advent of mobile Internet tide, O2O mode is inevitable for every industry.

The plan aims to further expand online retail business and develop the ability of information management system to connect with major online retailers.

We will sell products to third party e-commerce companies, and the company will sell our products online through smart phone applications. "

It has always been a "hero in troubled times". In this era of Internet platform's popularity, Wang Weiwei, the director of the ndie menswear press center, has spoken out the confidence and strength of the brand.

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< p > < strong > Mobile Internet boosted online and offline integration sales < /strong > /p >

< p > "fast fashion mode, O2O mode, electronic business platform and independent platform combination mode......"

As a new fashion menswear brand named N, the brand operation and business model have been developing smoothly. The "top" multiple labels not only illustrate the efforts of the brand, but also see the achievements in product development, supply chain integration, channel construction and management team structure.

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< p > "but with the Internet technology, especially the mobile Internet gradually changing the shopping habits of consumers, while in the layout of the line, while developing the online sales, including the third party e-commerce platform and the construction of an independent e-commerce platform, it has strives to become a" a target= "_blank" href= "http://www.91se91.com/" clothing /a retail brand "based on Internet technology in 3 years." a "

Wang Weiwei said that no matter how many years ago, the development of O2O had already taken shape.

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< p > clothing brand will be applied to various business models during the promotion process, such as flagship "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "brand, such as developing integrated store mode, such as creating digital platform.

As a representative of fashion men's clothing, what kind of wisdom has started in the business mode, and what kind of innovation has become the focus of attention.

"First, we have developed a huge customer affiliate program and have registered more than 1 million members so far.

This not only reflects the higher loyalty of the members, but also the competitiveness of the brand products. It also reflects the success of the system and enables them to grasp the consumer preferences of consumers and members so as to design and market popular products.

Secondly, it takes the market oriented fast fashion business mode and combines the "6 - 2 - 2" procurement mode, through the membership plan and system to accurately grasp the latest customer preferences, effectively planning and providing products to meet the market demand, and at the same time, it also provides greater operational flexibility for the odd sale outlets.

Wang Weiwei pointed out that the third point is even more important, that is, "today's basic sales of online and offline integration."

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< p > < strong > future establishment of private brand < a href= "http://www.91se91.com/news/index_cj.asp" > network sales platform < /a > /strong > /p >

< p > from the offline line, the company also handed out a satisfactory answer.

At present, the company mainly develops flagship stores on the three party e-commerce platform such as Tmall, Jingdong, vip.com and so on, and develops online sales business. In 2013, online sales accounted for about 10% of the total sales of the company.

By 2016, the company's online sales are expected to account for 50%. of total sales "/p".

< p > "North Qi plans to develop its own brand online sales platform in 2016, and hopes to build up a group's own brand online sales platform through standardized management and logistics network construction through the accumulation of online platform sales experience in recent years, in line with the expansion and development of the group's future product line."

Wang Weiwei gave the development plan of the electronic platform in the next two years. It is not hard to see that the label of "clothing retail brand based on Internet technology" will be more dazzling in the future.

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