Li Yan, Chairman Of Shandong Tianyan Dress Limited By Share Ltd, Cowboy'S Brand Dream

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< p > in the Chinese prefix fashion platform, < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > the trend of fashion has been released in an endless stream, and the category has been more and more subdivided, from women's wear to men's clothing, from winter clothes to home clothes, almost all of them have been covered.

In the last 10 years since 2005, the trend of the special category of jeans has been released. Although there are some related activities in the media, the latest trend and consumption trend of cowboy can not be known as the popular fashion knowledge.

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The upcoming P March will be released in the 2014/2015 autumn and winter series of China fashion week. The famous fashion brands in China, namely a target= "_blank" href= "http://www.91se91.com/", "designer /a" and Chen Wen, will join the professional cowboy brand "Denim (D" NIM) to show contemporary cowboy fashion.

They try to break through the solidification characteristics of cowboy classics, and through their breakthrough in R & D and technological innovation, bring the fashion features of cowboy's environmental protection, comfort and local culture to the forefront, and promote the concept of "denim professional shop".

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< p > for Shandong Tianyan < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > Limited by Share Ltd chairman Li Yanlai said that although the product of cowboy's imported culture has long been not limited to using indigo blue twill (Denim) tailored crotch and hip trousers, but through her own efforts and colleagues, she is seeking to make this foreign product into a new cowboy with information about Chinese characteristics, contemporary Chinese lifestyle and contemporary Chinese urban fashion.

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In this straightforward, easy-going, elegant, smart and businesslike businesswoman, P can give you a deep understanding of the cowboy's dream of "a target=" _blank "href=" http://www.91se91.com/ "textile" /a "which has been established for 20 years in 15 years.

It is precisely because of the persistence of dreams that under the leadership of Li Yan, Shandong Tianyan dress Limited by Share Ltd, which is mainly in foreign trade, has strengthened its independent innovation through the pformation of the brand Nim (D 'NIM) brand into the domestic market.

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< p > < strong > Cowboy brand dream < /strong > < /p >

< p > "Denim (D 'NIM)" brand was born in Losangeles, USA, to build a brand name for urban exquisite cowboy life.

After being bought by "Tianyan", it not only extended the brand characteristics of the mature and classic, young and fashionable, but also upgraded the cowboy to an unprecedented appearance in the Chinese market.

"Cowboy is an imported product. When it first entered the domestic market, it belonged to a small group of unrefined clothes. Later, with the growth of the younger generation of consumers, it showed strong rock and street rebellious style. But now, with the constant change of fashion consumption concept, denim clothing has become a popular clothing requisites, and its style is more exquisite, diversified and fashion oriented. Fortunately, we first realized and did it first.

What we need to do is to reflect the development of Chinese textile and clothing technology, the concept of Chinese fashion trends, and the urban characteristics of Chinese contemporary core aesthetic culture.

Li Yan said.

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< p > for most foreign trade oriented enterprises, brand building is a very vague thing and a difficult road.

Li Yan's Dream Road of more than ten years is equally uneven.

As early as 2004, when many of her colleagues were still in the process of OEM, she took the lead in owning her own clothing brand, and opened special counters in the high-end shopping malls of several big cities, and achieved good market effects.

But along with the progress of the brand road, various difficulties come one after another, and many aspects weigh, Li Yan slowed down the process on the brand road, and accumulated strength again.

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< p > but her cowboy dream has never disappeared. "I hope to make a Cowboy brand in China, and guide and highlight the prevalence of fashion life in contemporary China with Denim cowboy products, so as to provide Chinese consumers with environmentally friendly and comfortable cowboy clothing in the information age."

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< p > < strong > direction is more important than effort. < /strong > /p >

< p > building a strong cowboy production and life brand is Li Yanzi's dream, and her excellent sensitivity and foresight to market changes has become the most powerful support for her to realize her dream.

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< p > 15 years of work experience has enabled Li Yan to understand the essence of realizing his dream: "enterprise must have energy and brand must be Stamina".

In her view, direction is more important than hard work. On the road to dreams, "to do business is to withstand temptation, which is most important for entrepreneurs".

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< p > no doubt, this is a woman decision-maker with great wisdom. When the textile and garment industry has not mentioned pformation and upgrading and independent innovation, "Tianyan" has been upgraded by introducing equipment such as hanging system, hiring professionals to improve on-site management, developing potential of local labor, setting up factories in Kampuchea, absorbing external forces, and strengthening independent research and development.

In 2011, "Tianyan" was awarded the honorary title of "national cowboy clothing research and development base" by the China Textile Industry Federation. In 2012, Denim (D 'NIM) was appraised as the "Chinese clothing growth brand" by the Chinese clothing association, which is benefited from Li Yan's strategic vision of the helm.

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"P >" innovation "is not only embodied in products, but also needs to be changed in the aspects of enterprise structure, layout, capital, mode of production, equipment, labor force, marketing mode, social responsibility, market terminal and so on.

Over the years, the development of Tianyan has proved that "technology is the first productive force". The company's achievements in foreign trade and domestic market have proved that it is a strong strength to do original creation, use humanistic management and take quality as the core.

Relying on the existing research and development platform of Shanghai Chen Wen clothing studio, American branch and Qingdao branch, the company has increased investment in scientific research, strengthened technological innovation, and accelerated the research and application of new products, new technologies and new technologies. In 2013, a total of more than 160 new products were developed, and more than 30 patents of national design were awarded. The Chinese Textile Industry Federation awarded the "product development award" honorary title.

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< p > facing the future, "Tianyan" will account for 50% of its foreign trade and domestic sales.

In Li Yan's plan, we must strengthen the construction of our own brands, gradually pfer foreign trade orders to factories in Kampuchea, and focus on the establishment of Shanghai Tianyan clothing and Accessories Co., Ltd., so as to expand the domestic brands continuously and stabilize the US market and expand the European market while doing well the domestic market.

"It is an inevitable trend for domestic enterprises in the future to develop R & D, create quality brands and pfer production to lower cost overseas."

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