Anta Ding Shizhong'S Letter: Team Must Dare To "Create Nothing".

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201402/19/20140219034418_sj.JPG "/" < > > "

< p > 2014 New Spring Festival is approaching. < a href= "http://sjfzxm.com/news/index_z.asp" > Anta < /a > Group Chairman and CEO Ding Shizhong sent an internal mail to all employees, causing widespread concern in the industry.

Mail requires Anta team to dare to innovate and change in the new year.

< /p >

< p > < strong > Enterprise Manager's letter < /strong > /p >

< p > Ding Shizhong revealed in the mail that 2013 was the first year that Anta shifted from "a href=" http://sjfzxm.com/news/index_z.asp "brand" /a wholesale "to" brand retail ". In the face of great challenges and uncertainties in the whole market, Anta actively implemented the retail pformation strategy, kept the basic market and market position, and achieved positive growth in order data for 2 consecutive quarters, becoming the first enterprise to recover in China's sporting goods industry.

< /p >

< p > in Quanzhou, many entrepreneurs encourage employees through letters.

A letter from Hong Zhongxin, a former president of strong fighter, has also attracted the attention of the industry.

He said: "the value of enterprises lies in creating performance, growing employees and social responsibilities.

First of all, enterprises must create performance so as to ensure the healthy development of enterprises. Only then can they talk about the platform and opportunity for their employees to grow, so that they can shoulder social responsibilities.

An enterprise with no performance or low performance will suffer from internal losses, market fluctuations, resource scarcity, and shortage of funds at all times, and talk about what employee development, let alone social responsibility.

< /p >

Ma Yun, President of P < a href= "http://sjfzxm.com/news/index_z.asp" > Alibaba < /a > also wrote a letter to employees when the enterprise faced problems. He wrote: "over the past month, I was very painful, very entangled and angry.

But this is the pain we have grown up, the price we must pay for our development. It is painful. But we have no choice. We are not a company that will not make mistakes. We may often make mistakes in future judgment, but we must never make mistakes in compromise of principles.

< /p >

< p > insiders pointed out that in the current difficult environment for the development of enterprises, especially the development of private enterprises is not easy. The letters sent by senior executives to employees have attracted much attention this year. The power of sharing the same boat with words and words has been expressed forcefully and forcefully, and the courage of reform has also played an inspiring role in enhancing cohesion.

< /p >

< p > < strong > dare to "create nothing" < /strong > < /p >.

< p > "2014 is the year of a href=" http://sjfzxm.com/news/index_z.asp "> Anta < /a > group's continuous retail pformation and upgrading. On the one hand, we should dare to innovate and change and dare to" make nothing ". On the other hand, we need to be down-to-earth and realize meticulous management.

Ding Shizhong pointed out the direction of Anta's development in the new year.

< /p >

< p > analysts believe that the modernization of private enterprises starting from family businesses and the innovation of business models are the only way. Private enterprises should dare to innovate and change, dare to "create nothing", and meticulously manage enterprises to achieve miracles.

< /p >

< p > Jinjiang Chen Dai's < a href= "http://sjfzxm.com/news/index_z.asp > > shoe material < /a > Supplier director, Ms. Cai told reporters:" from small workshops to shoe giants, Anta has been daring to innovate all the way. Once a period of time, over time and the growth of enterprises, the drawbacks of family business management gradually revealed, and too many nepotism in management limits their development.

In the eyes of Jinjiang shoes and clothing enterprisers, we must fundamentally break down the drawbacks of the family management system, and institutional innovation is inevitable.

< /p >

"P," Mr. Ding, a staff member of the village hall of the town hall of Chen Dai Town, Jinjiang, said: "Jinjiang used to be a backward and poor county.

A large number of Jinjiang people drift across the sea to make a living in Singapore, Indonesia, Philippines and Malaysia.

After the reform and opening up, Jinjiang people began to make use of idle families, idle money and idle houses, starting from family workshops and three to one patch, slowly developing township enterprises, and then to brand enterprises and listed companies.

On the hot spot of the sociologist Fei Xiaotong's "Jinjiang model", the private enterprise army is advancing along the track of "manufacturing enterprise, brand enterprise, and listed company" with the entrepreneurial spirit of fighting hard to win.

< /p >

< p > a senior media person pointed out that < a href= "http://sjfzxm.com/news/index_z.asp" > Quanzhou < /a > strong shoes and clothing industry, and there is no traditional traceability, completely after the reform and opening up "out of nothing".

Dare to create, create, create and innovate is the magic weapon of Quanzhou shoe and clothing enterprises.

< /p >