Jordan Sports March Is Expected To Issue Listed Trademark Infringement Into Risk

< p > recently, there is news that Jordan sports is expected to be launched in March. At the end of January, the SFC issued a notice that the enterprises that had passed the preliminary examination before February 1, 2012 but had not yet been disclosed in advance, were still disclosed in advance according to the previous procedures, and disclosed the draft prospectus of the issuer at the same time with the announcement of the issuance of the trial committee meeting. Jordan sports and other 31 companies that have passed the meeting but have not yet issued approval documents still need to make a supplementary report to the 2013 annual report. < /p >
< p > Jordan sports main camp < a href= "http://www.91se91.com/news/index_c.asp" > sports shoes < /a > sportswear and sports accessories design, production and sales. The number of shares issued is expected to be 113 million shares, and the estimated amount of financing is 1 billion 64 million yuan. Before IPO was restarted, Jordan sports and costumes and two sports apparel enterprises were considered by the market to be the hot companies that could take the first IPO bus. < /p >
Less than P, however, what is unexpected is that in the 2013 ranking of sportswear brands released by the Chinese enterprise brand research center, Jordan ranked tenth in the list of the best dressed birds, while the fifth ranked sport failed. The industry slump, Jordan sports and Jordan litigation dispute between the market is considered Jordan sports many times "fail" the culprit. < /p >
< p > < strong > industry winter report ugly > /strong > /p >
Lining, the industry leader, has "cut the grain". As the industry's fifth year, Jordan's sports days may not be better. Although Jordan sports in 2012 and 2013's earnings report has not been announced, but in 2012, the industry leader Lining has lost nearly 2 billion yuan, the overall downturn of the industry environment, I am afraid Jordan sports is also difficult to escape the winter sports apparel industry. < /p >
< p > financial results show that in 2012, Lining, the industry leader, lost not only 1 billion 955 million yuan, but also a 24.5% decrease in business income and a 36.9% drop in gross profit. Inventory turnover also increased from 72 days in the previous year to 90 days, and inventory reached 920 million yuan. In addition, Lining also closed 1821 shops, accounting for about 22.06% of the total. Even in the first half of 2013, Lining's operating income was still reduced by 24.6% over the same period, and no improvement has been made. Net profit has changed from a profit of 44 million yuan in the same period of 2012 to a loss of 184 million yuan. < /p >
< p > only from the financial data of Jordan sports, as of the first half of 2011, Jordan's sports stock reached 199 million yuan, and the share of total inventory assets increased from 7.43% at the end of 2010 to 9.4%. The increasing stock of Jordan sports is not necessarily good for 2012. < /p >
< p > in addition, as Jordan sports relies on distributors to sell products, dealers help them to "fight the world", but also give them a sharp spell of accounts receivable. In the prospectus, Jordan sports explicitly stated that it mainly sells through terminal stores. In the foreseeable future, it will continue to sell products that are mainly sold by distributors. < /p >
< p > a set of data shows that from 2008 to the first half of 2011, Jordan's sports accounts receivable were 54 million 202 thousand and 100 yuan, 136 million yuan, 409 million yuan and 600 million yuan respectively, accounting for 9.29%, 14.56%, 19.62% and 28.36% of total assets. The ratio of accounts receivable to income also soared to 35.09% from 10.45% in 2008. Jordan sports said that accounts receivable is mainly for the receivables of distributors. In order to help dealers have more capital to invest in the market, speed up product sales and reduce inventories, the company's appropriate repayment of distributors' receivables will lead to increased receivables. < /p >
< p > a private equity investment director, who does not want to be named, told reporters clearly that even if Jordan sports was successfully listed, if he still had his old business, he would have no future. If it ploughs the field of clothing subdivision, there may be opportunities. " < /p >
< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > trademark infringement > /a > maximum risk > /strong > /p >
< p > in addition to the winter of industry and the unsightly financial data, the trademark infringement of Jordan sports also brings great risks to its subsequent development. < /p >
< p > tracing back to history, it was Jordan who sued Jordan for sports infringement in 2012. In 2013, he changed his role. Jordan sports also sued Jordan's malicious lawsuit. The two sides insist on each other. < /p >
< p > a lawyer who does not want to be named is right to speak to reporters. Because Jordan's lawsuit between Jordan and Jordan took place after Jordan sports IPO meeting. Jordan sports failed to catch up with the first bus and had something to do with it. < /p >
< p > in this dispute of "two Joe" litigation, Jordan sports is generally not optimistic. Zhao Zhanling, a researcher at the intellectual property center of China University of Political Science and Law, told reporters that if Jordan's sports were only aimed at Jordan's prosecution, it would be impossible for him to win the lawsuit. If Jordan's other words and deeds were to be seen, it would depend on the evidence provided by Jordan sports. < /p >
< p > Yao Huanqing, associate professor of Law School of Renmin University of China, also said that < a href= "http://www.91se91.com/news/index_c.asp" > Jordan sports < /a > is obviously a famous "free riding" behavior under the circumstances of knowing the name of famous athletes to sell their products. < /p >
< p > Zhao occupation also pointed out that Chinese enterprises need to be very cautious when forging their own brands in the early stage. The registration of trademarks by using other people's names or well-known product names is only a short-term behavior. In the short term, we can expand our brand's publicity and reduce costs by using other people's popularity. But in the long run, no independent brand will bring risks to enterprises, and even bring huge losses to enterprises. Jordan sports listing process is affected by a typical example, and even the enterprise may lose the existing trademark because of litigation and need to re create the brand, this transformation cost is very big. < /p >
< p > Gao Fudong, partner of Dong you law firm, told reporters that the dispute between the outside world and the "two Qiao" dispute was still controversial. The regulatory authorities should also be responsible for it. It should play its regulatory role and timely release the latest litigation progress of Jordan sports so as to avoid increasing market worries. < /p >