Humen Clothing Has A New Way To Build Its Own Brand.

< p > recently, the "The 5th fashion art" project was launched in Humen the Yellow River group. The project was jointly built by Wu Mo art planning agency and the Yellow River group. The brand incubation center of the project will select 100 enterprises from many a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > enterprises to help them build their own brands, and solve two major problems of the clothing industry design and marketing personnel.

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< p > the project will also invite Ana Quez, the world's top installation artist, to create "natural chaos" concept and install Works of art.

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< p > < strong > to solve the design and marketing problems of enterprises < /strong > < /p >

< p > clothing industry is a traditional advantageous industry in Dongguan. But in recent years, the output value and profit have been declining due to the external economic environment.

Humen clothing "a target=" _blank "href=" http://www.91se91.com/ "> dress less than /a > Industry Association Secretary General Zhu Zehua also said that many garment enterprises are suffering from the lack of design talents and marketing talents after taking the road of pformation and upgrading, making it very effective for enterprises to spend large sums of money in building brands.

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< p > > The 5th fashion art and dance project came into being in this predicament.

Luo Ling, director of project operation, said that in order to solve the problem of lack of design talents in clothing enterprises, the "The 5th fashion art" project can recommend the works of graduate designers from all major institutions of the world to garment enterprises, and provide massive design draft for enterprises to choose.

Because this project has the cross boundary color of art and industry, it can also negotiate art authorization for enterprises.

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< p > "marketing is also a big problem in the process of pformation and upgrading of Dongguan garment enterprises. We will follow up the brand building of the whole process and implant our marketing concept into the enterprise to help enterprises cultivate marketing talents."

Luo Ling said.

"If this project can start, it really solves the problems that Dongguan clothing enterprises are facing at present."

Liu Jiyun said after understanding the "The 5th fashion and art" project.

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< p > project site is located in Humen Daying women's clothing city. At that time, the 1~4 layer of Daying women's dress city will be pformed as the "The 5th Fashion Art Gallery" base.

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< p > < strong > select 100 garment enterprises stationed < /strong > < /p >.

< p > brand incubator is the highlight of the project.

After the completion of the project, 100 garment enterprises will be selected from many garment enterprises in Dongguan.

Interested clothing enterprises can contact the the Yellow River group The5Th Fashion Art Center.

In addition to active registration, the "The 5th fashion art" project will also take the initiative to visit some excellent clothing enterprises.

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< p > "we will give priority to products with good quality, for the international top brands, and have the awareness of building their own brand."

Luo Ling said.

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< p > at the launching ceremony yesterday, Mr. Zhu, the clothing business owner, expressed great interest in this project after listening to the presentation.

He said: "in recent years, there are a variety of pformation and upgrading mode, but this project is relatively new, and the problem is indeed a problem that our clothing enterprises are facing."

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< p > < strong > the world's top installation art works < /strong > /p >

< p > strong > 8 moon phase < /strong > a href= "http://sjfzxm.com/news/index_p.asp" > strong > Humen < /strong > /a > /p >

< p > Art and industry combination is a kind of cross-border cooperation mode. In order to let more people pay attention to this mode, the "The 5th fashion art" project was specially invited at the end of 9 last year to invite Ana Quez, the world's top installation artist, to conduct artistic exchanges in Dongguan.

Wu Mo, one of the heads of the project, said that Ana Quez is a LV artist, and there are many very successful large-scale installations in the world. The art concept of "natural chaos" created by Humen is more than 30 meters long. It is made of metal and Saint George's Handmade dyed glass breakthrough imagination. It will last for more than 6 months. In 2014, it will be 8 moon in Humen.

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