The Perspective Effect Of Business Casual Men'S Wear Brand Introduction Area

The image of clothing brand can not be separated from brand positioning, brand culture, product style, brand name and brand terminal image. A good terminal image can not only bring a pleasing experience to consumers, but also affect consumers' understanding, recognition and recognition of brands, so as to achieve the purpose of brand identification, and ultimately stimulate consumers' purchase. According to the process of marketing management, we can divide the brand terminal into four zones: import area, business area, service area and background management area.

The import area mainly includes four parts: signboards, entrances and exits, windows and water tables. They are not only the "Facade" of the stores, they first contact the customers, but also represent the style and characteristics of the brand to a large extent. So the design of the import area must be able to communicate efficiently at the first time. Brand characteristics And commodity information, so as to attract customers into the store.

From the perspective of visual effects, we will analyze the design of the four parts of the commercial leisure men's brand terminal import area one by one.

　　 The sign design of the commercial leisure men's wear terminal image.

Signboards are usually made up of brand names or LOGO patterns. For brand terminal image, it can not be ignored. It is an important carrier for garment enterprises to stand out among many competitors, attract customers' attention and convey brand information. Business casual men's wear brand The signboard design is based on simplicity, fashion and eye-catching. It aims to accurately reflect brand culture and brand style.

　　 Two. Entrance and exit design of commercial leisure men's wear terminal image

Good entrance and exit design can not only bring customers a sense of fluency, comfort, clarity and convenience, but also accurately reflect the clothing style and brand image, induce customers' sight and stimulate customers' desire to enter shops.

　　 Three. Window design for business casual men's final image.

The window is like a brand's eye. Beautiful eyes can not only attract everyone's attention, but also express the inner personality and characteristics. As a powerful weapon for product promotion and cultural dissemination, window display plays an irreplaceable role in the brand's terminal image. In terms of product promotion, its way of shopping guide is silent and implicit; in the dissemination of brand culture, its expression is intuitive and image with different artistic frames. The floor lamp with white lampshade makes people feel comfortable and natural. The dark grey business pull box is not only consistent with the identity of the target customers, but also shows the inner and non disseminate international norm.

　　 Four. Design of flow table in business casual men's wear terminal image

At the brand terminal, the water tower is usually near the exit, displaying the clothing that is recommended or can be more representative in the season to attract consumers' attention and guide customers into the store. There are mainly two design methods for commercial leisure men's brand terminal: integrated display and rich display. The integrated display method, with the purpose of reflecting the complete collocation of garments, makes use of rich and proper clothing accessories and props to improve visual effects and improve the taste and grade of garments. Flat display A variety of display forms highlight the vividness of clothing.

In short, for most commercial casual men's brands, its signboard design is simple and generous, with a stable horizontal sign. The entrance design is usually two to three, which is located in the middle of the terminal wall. The store door is rich in material, with a modern visual shop. Window design is not limited to one category.