US Brand New Brune British And American Production Series Grand Opening

The legendary American jogging brand New Balance recently held a series of media conferences in Beijing 751 Art District, the theme of which is "ingenuity".

This exhibition not only shows the insistence of New Balance on British and American manufacturing, but also pays tribute to those who are good at improving their quality and have an ingenuity.

At the event, the famous musician Jonathan Lee, Mr. Zhang Hongwen, general manager of New Balance China, and Mr. Jiang Chang, director of marketing in New Balance China, have witnessed the opening ceremony of the New Balance British and American production series with more than 200 celebrities from culture, art and fashion as well as the media from all over the country.

The tour will be held in 6 cities in Shenyang, Wuhan, Changsha, Chengdu, Shanghai and Xi'an in September, with local consumers.

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Celebrities from art, fashion and other media from all over the country have witnessed the grand opening of the New Balance Anglo American production tour.

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The opening ceremony of the Anglo American production tour is made up of 990 pieces of art produced by 990 parts of the United States.

The excellent traditional shoemaking craft that is very ingenuity is the insistence of New Balance in the past 108 years, and it will also be an eternal spirit and essence.

New Balance has always focused on the integration of cutting-edge technology and traditional skills, and "ingenuity" constantly urges the pursuit of exquisite and perfect art, which makes New Balance a synonym for quality and technology.

Among today's global sports brands, New Balance is the only brand that still has factories and production lines in the United States and Britain.

Whether it's an American factory or a FLIMBY factory in the United Kingdom, many veteran craftsmen use the rhythms which are slightly out of touch with the world today, resist the temptation of short-term profits, and create a pair of New Balance jogging shoes with the craftsmanship of craftsmen.

Mr. Jonathan Lee, the famous musician, attended the unveiling ceremony of New Balance's "ingenuity" Anglo American production tour.

The famous musician Jonathan Lee and New Balance have become the highlight of the New Balance series of British and American production tours.

Whether as a musician who has been in music for more than thirty years or to create a Lee Guitars brand for more than 10 years, Jonathan Lee is famous for his persistent craftsman's perseverance and excellence in quality. He once laughed at himself for "saving his hands".

New Balance, which has been studying and polishing shoes for more than one hundred years, is rather reluctant to meet, and the opportunity for cooperation is still two words of "ingenuity".

For this cooperation, Jonathan Lee himself worked on the script and deducted the short film of "originality". In the film, Jonathan Lee focused his attention on the lens of the guitar and craftsmen, and the craftsmen generally focused on the art of shoemaking. The two masters in different fields showed us the same "ingenuity".

For all the people and things that New Balance and Lee Guitars are dedicated to making things with ingenuity, Jonathan Lee sums up and sums up: "all life is always driven by some goodwill and obsession, so we are willing to listen to our inner arrangements, concentrate on doing something, at least afford time, and leave time for others."

Mr. Zhang Hongwen, general manager of New Balance China, shares the essence of New Balance's Anglo American production series for guests.

In the past 108 years, New Balance has never given up the inheritance of "ingenuity".

As Mr. Zhang Hongwen, general manager of New Balance China, said, "maintaining factories in the United States and the United Kingdom, as well as many experienced shoemaking craftsmen and insisting on traditional production, are obvious pressure on production and cost.

But this is the unique DNA of New Balance, which represents our respect and dedication to quality and tradition.

As a Native American brand, as a pure jogging family, New Balance hopes to make more Chinese consumers realize their almost paranoid pursuit of quality.

Craftsmen from New Balance, Norridgewock factory in Maine, USA explain the manufacturing process of British and American shoes for spectators.

The reproduction of British and American classic shoes at the scene of activity, the live show of Anglo American shoe making, is the ultimate manifestation of the spiritual connotation of New Balance.

The craftsmen from New Balance, Norridgewock factory in Maine, interpreted the shoemaking process for the guests at the scene. All the equipment at the scene was shipped by air from overseas factories. Guests could appreciate artisans' superb skills and feel the perfect pursuit of shoemaking quality from every link.

It is reported that the Anglo American production tour will be held in Shenyang, Wuhan, Changsha, Chengdu, Shanghai and Xi'an for a 5-7 day exhibition. The specific timeline is: September 1st -9 7, in Shenyang Baosheng Zhongjie sports convergence; September 1st -9 5 in Changsha Yue Fang ID Mall; September 10th -9 14 in Wuhan Wu Shang square; September 17th -9 21 in Chengdu global shopping center; September 22nd September 22nd -9 28 in Zhengda Plaza; September 26th September 26th -9 on June 30 in the small village Sai Ge.

New Balance hopes to take this opportunity to communicate with more Chinese consumers who admire the craftsman spirit, and arouse the attention and resonance of the pursuit of exquisite quality, and pay tribute to the dedication for the highest quality.