Anta Wins Asian Games Champion Dragon Clothing: A Helping Hand For Chinese Delegation To Hitoshikawa Suke

The heart never stops! On the morning of September 10th Beijing, the Chinese sports delegation's award dress ceremony was held in 2014 at the Inchon Asian Games.

Deputy director general of the State Sports General Administration, vice chairman of the Chinese Olympic Committee, Mr. Feng Jianzhong, director of the sports equipment and equipment center of the State Sports General Administration, Mr. Li Hua, Minister of market development of the Chinese Olympic Committee, deputy director of the State Sports General Administration's boxing Taekwondo Sports Management center, deputy director of the sports equipment and equipment center of the State Physical Education Administration, Mr. Li Hang, Vice Minister of market development department of the Chinese Olympic Committee, and Mr. Cui Fuguo, chairman of Anta Sports Products Limited's board of directors, Mr. CEO Ding Shizhong, and Mr. Zheng Jie, President of Anta Sports Products Limited, attended the launching ceremony of the "champion dragon clothing" of the Asian Games.

The Inchon Asian Games Chinese delegation's award equipment was officially unveiled.

At the scene of the event, Mr. Ding Shizhong, chairman and CEO of Anta Sports Products Limited's board of directors, formally presented to the deputy director of the State Sports General Administration and vice chairman of the Chinese Olympic Committee, Feng Jianzhong.

Pass the Asian Games award dress.

With the completion of the handover ceremony, it marks the "champion dragon suit" designed by Anta, a leading brand of the Chinese sporting goods industry, for the Chinese delegation.

Champion dragon clothing will become the glorious equipment of Chinese sports athletes and the highest podium of Inchon Asian Games to show the elegant demeanour of Chinese sports.

Continuation of dragon concept champion dragon clothing pledge Inchon

The 2014 Asian Games in Inchon will be officially opened in Inchon, South Korea in September 19th. China will send 899 athletes to participate in the Asian Games. It is the largest Chinese sports delegation to participate in the Asian Games.

The champion dragon suit made by Anta will also serve as the glory of Chinese sports and will go to Inchon with the Chinese delegation to welcome the most important comprehensive competition before the 2016 Rio Olympic Games.

The core elements of the Asian Games champion dragon clothing continue the London Olympic Games and the concept of "dragon" since the Winter Olympic Games in Sochi.

Anta hopes to combine the spirit of dragon in Chinese traditional culture with the brand spirit of Anta sports and the champion spirit of the Chinese delegation. It represents the essence of Chinese sports and supports the Chinese athletes to compete in the world series.

The new Asian Games champion dragon clothing not only highlights the inherent characteristics of spirit and momentum, but also adds many fashionable and modern elements to the exterior design.

The whole award dress is made up of digital sublimation printing design, flag red and yellow color gradient, plus retro elastic cuffs to make the clothes fashionable. The design of the sparkling details such as shoulder Pentagram printing, custom gold zipper and so on highlights the quality of the Asian Games award dress, and also represents the good wishes for Chinese athletes to win the silver medal in the Asian Games.

Zhang Tao, vice president of Anta Sports Products Limited, said in an interview that Anta hopes to win athletes' performance on the spot through the champion dragon clothing and help Chinese sports win more glory.

4 management centers, 21 national teams, Anta, to create a new pattern of brand resources.

In fact, the award winning equipment of the Chinese delegation for the Asian Games is only part of Anta's participation in the Asian Games and supporting China's sports. Anta has created a new pattern of brand resources on the territory of China's sports, including the top Chinese sports resources such as the Chinese Olympic Committee, the 4 sports management centers, 21 national teams, and the representatives of athletes, such as Zhang Jike and Zou Kai.

09 years ago, Anta joined hands with the Chinese Olympic Committee to provide a full set of award equipment for Chinese sports delegation in two consecutive cycles.

So far, Anta has joined hands with Chinese sports delegation to compete in Vancouver Winter Olympic Games, Guangzhou Asian Games, London Olympic Games, Sochi Winter Olympic Games, Nanjing Youth Olympic Games and other international competitions. It has made great contributions to competing for the glory of Chinese sports and showing the image of Chinese sports.

The sports equipment closely related to the sports performance of athletes is the strong support for athletes' spirit and sports essence.

In addition to providing the award equipment for the Chinese delegation, Anta has signed 21 national teams with 4 sports management centers, such as water sports, winter sports, boxing Taekwondo, gymnastics and so on, providing athletes with support for competitions, awards, training and living equipment. Therefore, these sports resources have been closely integrated with Anta from the prize winning equipment to the sports equipment.

Anta has been upgrading its product quality from many aspects such as materials, design, equipment development, production technology and so on. It is also trying to promote the popularity of these sports in China and support the development of Chinese sports.

Anta official said: "Anta will always put the Chinese sports market and Chinese sports resources in the core position of the enterprise strategy, which is the key to ensure Anta's leading position in China's sporting goods industry.

Through the construction of such a huge brand structure, in the future, Anta hopes that the vast majority of Chinese consumers can directly associate Chinese sports with Anta, and think of Anta in China's sports.