Daphne'S Three Quarter Sales Volume Is Large.

Daphne, whose performance is sluggish, has yet to recover.

A few days ago, Daphne International Holding Company (hereinafter referred to as Daphne) released its three quarter earnings report, the core brand Daphne and

The relevant data were publicized.

Among them, the same store sales growth rate fell 19.7%.

The total number of stores in the three quarter even exceeded the total number of stores closed in the first half.

But e-commerce continues to grow.

A senior official said that the decline of Daphne International's performance has nothing to do with the decline in domestic demand and the decline in the purchase rate from a macro perspective.

Shoe brands have been having a tough time in recent years. BELLE's footwear sales in the two quarter dropped by 7.7%.

There were 329 stores in the one or two quarter.

The same store sales in the three quarter decreased by 6.3% compared with the same period last year, and sales outlets dropped by 12 compared with the end of last year.

Net profit fell 18.91% and 107 stores in the first half of.

The report showed that the growth rate of the same store sales in the three quarter was -19.7%, which was higher than the same store sales growth rate of -16.9% and -17.7% in the first two quarters.

At the sales outlets, 219 stores were closed in the three quarter, and the total number of stores closed in the first half was 181.

The total number of stores in the three quarter exceeded the total number of stores in the first two quarters. Daphne has closed 400 stores in the first three quarters of this year.

Meanwhile, the three quarter.

The international continued integration of the sales network reduced the number of core brand outlets to 6002 by the end of September 30, 2015 after closing 219 sales outlets.

In fact, the decline of Daphne's performance in 2012 has already appeared.

2011-2014 years of company earnings showed that Daphne's same store growth rate was 21%, 9%, -10.4% and -3.4% respectively.

Though in 2014

This has eased, but the growth rate of same store sales has accelerated further in the first three quarters of this year.

The person said that the advent of the Internet age was a bit unprepared for the big shoe brands such as BELLE, Daphne and Saturday.

"The original growth mode of these shoe brands is large-scale replication, lack of individuality and expansion of physical stores on a large scale.

This mode has entered a difficult position in the Internet era.

In the future era of price performance and product customization, how to adjust is the problem that these shoe brands need to face.