Good Boy CEO Talk About The Trend Of Mother Infant Industry

Regardless of future platform providers, service providers or product experience, it must be product centric, consumer centric and user centered. We talk about fans economy and fans efficiency, are user centered, and finally integrate new resources through the integration of resources to get a new business model, through a network of genes dare to innovate, dare to be responsible for the team.

"Beibei 2015 China mother to child summit" ended in Hangzhou.

The conference invited a number of maternal and infant quality brands, including the vice president of good children (China) business group, Chen Bingchao, the general manager of P & G Greater China region.

At the meeting, Adam believes that the mother and baby brand will become an e-commerce provider to break traditional regional products and face global competition.

However, it is a trend for big industries to make subdivision.

In addition, he pointed out that maternal and child brands must start from products, take users as the core, and actively integrate all resources, which fully reveals the role of the platform.

I have been doing the Internet for more than 10 years, and today I think the most important thing is to share with you.

I am not only a representative of traditional enterprises, but also a representative of Internet companies. I also studied the Internet for many years.

So today, I share with you a little bit of my experience and tell you how we can go in the future to get more accuracy and opportunity.

The first, what is the essence.

Before we do not have electricity, we can have a regional character online, for example, I am the first woman to be a mother and a baby in Guangdong, and I am the first in Nanjing to do the milk powder.

Now is the Internet era. The Internet focuses on the place. Now, on the top of the electricity supplier, both domestic and foreign brands in the first-line market can be bought.

So, here, the Internet thinks more about which brand to buy, and you are choosing the brand, so our products become personalized and differentiated at once.

What is brand? In fact, it is the length of time, that is, a good trademark; finding out its own category, positioning its precise category, but big enterprises are more concerned that we will face global competition today.

On all electronic business platforms, there are two kinds, one is shopping, the other is direct search.

Consumers do not see products or even show them to consumers.

But online, it is the mode in the shopping mall that can directly display the merchandise in front of consumers.

And more processing plants hope, that is to register a brand by selling it online, that is, the electricity supplier.

But let's take a look at the online and offline businesses.

So every brand is a commodity, or every brand is a shopping mall.

All brands absorb more brands on the brand according to their subdivision.

So, as long as the product is on top of this brand, you don't necessarily make big markets, you can make small market segments.

I think we need to segment the market according to demand, or our competitors are very strong, or our competitors are very weak.

Therefore, the next line of competition is brand.

But the first line is regional, all of them are regional.

For example, we search for children's wear and suits, which are subdivided into materials. So we are thinking about how to improve our living space online.

The second is the pattern.

Online, you do not spend money, no one knows you.

Online is just a word, you spend money to buy him choose not to choose you.

Therefore, the electricity supplier does not change the cost structure of traditional industries and traditional industries, but costs more.

The reason is simple: the biggest growth of the market is far more than the growth of rent cost.

Who really makes money in the business? I think in 2015, on this stage, the first one is to pay the third party platform, and the second is the interconnection of the third parties.

Therefore, we re-examine what resources to grab, if we strike, this is universal.

The future competition is from three aspects, the first is the competitiveness of products.

The second is the competitiveness of the channel, the third is consumer experience competition, and what is product competitiveness.

For example, we have grasped the brand of the whole country or the whole world, for example, the good child is the first of the world's mother and infant products. The brand has the right to choose on the channel choice; it has the competitive power on the product; has the right of delivery to the product, who enters the warehouse, gives which brand has the right of choice.

Because consumers choose brands, consumers need us, consumers are the right brands, in terms of high-end, that is, consumers are not sensitive to price, that is, better products.

Therefore, the brand that controls consumers' needs, even the smallest industry, or the branded industry.

That is to say, this industry can be done.

Therefore, in the big industry, we can make subdivision and expand in small industries.

The money above is smashed on the consumer experience.

Now that you are making a brand, you can see that there is only one APP on your cell phone. I dare say, no APP on your phone can be replaced. Why is it that the habit you have left behind is left behind in your cell phone.

For example, buying a plane ticket is just like this.

The two habit to develop in the future is to let you develop the habit of using this habit to make you consume on this platform.

Therefore, the future platform must be to improve the consumer experience.

What is the consumer experience, that is, the cheap price is good, double 11 are all very fond of, first of all, do not say how your own warehouse, all the hardware and software, plus double 11 storehouse, with your company's logistics, and high-speed growth, can not complete the whole country's situation.

So it takes time for consumers to receive goods, or even 7 days, because they will be delayed for 5 days on the road.

There are three kinds of enterprises in the future, the first brand retailer with internet gene.

Internet gene brand is indispensable. You have the Internet gene and you have user orientation. With the Internet gene, you can form the concept of O2O and C2B in the company.

Able to grow and expand in their own circles.

The second is similar to our platform such as Taobao and Jingdong. In the future, these platform providers will integrate core resources.

First of all, Taobao is.

Taobao and Tmall enjoy discount.

But you think about Jingdong, how to do the backstage, so Taobao is letting everyone put the product up, but Jingdong mainly buys the goods on its own.

Therefore, its small two, even like Tmall, knows Maori, knows how to run, understands sales, including pre-sale.

Therefore, these brands can not integrate resources, that is, market segmentation.

Now the market is fragmented, and all the platforms in the future will break out within three years. The reason is very simple. Is it necessary to buy this product on this platform? Not necessarily, actually, it is to make up the module above our service.

It is to serve consumers well, our professional platform, its core is to complete its user habits.

Therefore, the second is the integration of core resources of the Internet platform business.

Third, businesses are Internet service providers with user thinking.

It is in the development of the times, the taxi now will not have no business, I believe dripping car is also useful.

Times are changing, ecology is changing and life is changing. Some new business models will naturally emerge.

Therefore, a community economy emerged.

In the future, enterprises with user thinking will develop faster. Whether they are investors, brands or future people, please consider these three enterprises as far as possible, because I think their core competitiveness is stronger.

What shall we do in the end?

We must master our core, our enterprises can not sell products from our products and brands, but also compete with consumers. It is not impossible, but rather resources. We hope to integrate, hope to cooperate, and find a better platform that can make up for our shortage of Internet platform providers who really bring happiness to users, bring convenience and bring comfort experience.