Made In Italy: More Inclusive And More High-End

Today, "made in Italy" has become fashionable and high-end textiles.

It is also proud of many Italy textile owners.

However, with the impact of fast fashion and new business mode, the family small and micro textile enterprises are facing new challenges.

How to use modern business means to promote the global promotion of Italy brand has become a growing concern of the government and related institutions. This has also led to the start of a more global and multi dimensional cooperation among the organizers of the most important fabric professional exhibition, Milan Unica fabric exhibition.

On September 9th, the nineteenth Italy textile fabric exhibition, the Unica fabric exhibition in Milan, opened on schedule.

A total of 410 enterprises participated in the exhibition, of which 74 were overseas enterprises. They exhibited 2015~2016 new products in autumn and winter noodles.

At the opening ceremony of the exhibition, Milan Unica chairman Silvio Albini said that although the overall economic environment should not be too optimistic, it will be in this session.

We see optimism and positive factors.

Italy has a total of 5 enterprises, and has accumulated a lot of creative resources. Influenced by the global financial crisis, 1 enterprises have faded out of the market.

Enterprises that are preserved in competition are benchmarking companies that strictly abide by environmental regulations and ensure product quality and unique creativity.

Some famous international clothing brands now use Italy high quality fabrics as their distinctive product characteristics.

What can we learn from the successful experiences of these enterprises? It should be summarized as follows: innovation, expansion of scale, vertical integration of resources, brand strategy and sustainable development.

It is precisely with this tolerance attitude that this exhibition has set up a special area for washing clothes and accessories of Italy cowboys, and has also opened a Japanese fabric exhibition area.

By integrating the resources among countries and integrating the advantages of each node in the industrial chain, we should focus on promoting the high-end image of Italy with global partners.