Children'S Wear Makes MM Small And Fashionable.

Here world

The little editor of the net introduces the children's growing up and becoming the new favorite of small fashion women.

More and more brands are launched.

Not only is it sold to children, it has become the new favorite of many small and fashionable women.

Children are better nourished and taller, which is the main reason for children's clothing to grow up.

"Today bought a skirt, worth 30 yuan, big size children's clothes, feel the whole people sprouting up!" recently, Miss Wang in the WeChat friends circle drying out a self timer "show off".

Along with the improvement of living standard, children's height is very long, and children's clothing size also follows the "rising tide".

Yesterday, reporters visited a number of large shopping malls found that more and more brands launched 160 cm, 165 cm or even 170 cm large size children's clothing.

In fact, large size children's clothing is not only sold to children, but also the new favorite of many small and fashionable women.

165 centimeters and 170 centimeters, children's wear is bigger and bigger.

"Just after lunch, I stroll around the nearby shopping mall, and carelessly stroll into the children's clothing area. I find that I can wear the big size children's clothes."

Changsha's younger sister in the third year is sighing on micro-blog.

Yesterday, the reporter came to the two floor of H&M, found that children's clothing occupied 2/3 of the area.

Children's clothing sales area is neat and tidy. From decorating to clothing display, there is a fashion and concise atmosphere. Many adults are helping their children pick clothes.

Clothing is divided into children, children and children according to their age.

Among them, the maximum size of children's clothing from 8 to 14 years old reached 170\84, that is, 170 centimeters in height and 84 centimeters in chest circumference.

At present, the state stipulates that the maximum size of children's clothing is 155 centimeters.

In the children's clothing area of ZARA, autumn and winter have already been put on shelves.

From 104 centimeters to 164 centimeters, all sizes of girls' clothing are hung from side to side, sweaters, lace dresses, denim skirts and printed pants.

Regardless of dyeing, style, fabric and adult clothing in one continuous line, the tone is black and white and nude color, style design is also more concise.

In fact, not only the fast fashion brands such as H&M and ZARA, but also the children's clothing brands such as Ann, Barbara and so on.

Yin Hong, the floor manager of building B 7 and 8, told reporters that the largest size of ANN was 160 cm, and 165 cm and 170 cm of children's clothing were also introduced this year.

Children are getting higher and higher, and dressing is more adult.

It should be said that children are better nourished, taller and larger in size, which is the main reason for children's clothing to grow up.

Many brands have been discovered.

This demand, such as a brand, gets information from the terminal market, especially the salesmen. Many mothers take their children to try clothes, and the first is XXXL.

Tian mother said painfully, the 14 year old daughter is not only tall than herself, but also chubby, especially bad clothes, children's clothing is small for her, adult is not suitable for her, so she wears school uniform all day long, otherwise only sportswear is suitable for her.

Miss CHO, a fashionable and spicy lady, complains that why many big brands do not synchronize their children's wear with adult's money because she likes to wear her children's clothes with her son, even if the price is high.

These fast fashion brands such as H&M and ZARA immediately catch these business opportunities, and quickly introduce large size children's clothing to make children dress more fashionable.

High cost performance, becoming a charming little girl.

Xiaolin is a regular customer of children's wear. She exposes that many of her clothes are bought in children's clothing counters.

Speaking of the reasons for children's clothing, Xiaolin said, "I like the design of some children's elements, and the two is the mentality of children."

Xiao Lin showed a piece of children's woollen coat and fabric to the reporters. The designs of the above aliens are very cute.

"Childlike innocence" is one of the reasons why many adults choose large size children's clothing.

For the younger, younger girls, looking around in the children's clothes shop has become their Xinle interest.

"Don't underestimate children's clothing, but their designs are just following fashion trends."

Yin hung out the reason why adults favor children's clothing. She said, now children's wear design is also new, jeans, windbreaker, double breasted, pearlescent design and so on, closely following the trend of adult dress, simple and generous, and showing vitality, not only for children, but also for adults, so young mothers will choose to wear "mother's clothes" or "mother and child clothes" with their children.

Yesterday, the reporter saw in the H&M children's wear sale area that the code of a white sling dress is 170\84, the tag price is 299 yuan, and the promotion price is only 100 yuan, which is more than 1/3 cheaper than the similar adult dress.

Ms. Lee bought a 165 centimeter down jacket at the friendship store's friendship store last year, and the price was 1000 yuan, while the price of the same adult down jacket downstairs was over 2000 yuan.

In the small camel counters in Apollo square, the shopping guide is sorting out the latest autumn winter coat, a cotton jacket jacket for more than 500 yuan, and about 1000 yuan for adults.

Consumers choose a large size children's clothing for a small camel counter, which is equal to 50 percent off. If they encounter counters, a discount will be made, which is 66% off of the adult price.

In the children's clothing counters, "panning" to cost-effective clothing has become a shopping secret of AI Tao family.

Journalist observation

Big size children's clothing

"Money scene" bright

It is said that children and women earn the best money. The trend of children's clothing is to "catch all the time".

According to the insiders, the "two child alone" policy is definitely a huge positive for children's clothing market, expanding the demand for children's clothing in the domestic market. The sales volume of children's clothing market in China is expected to exceed 200 billion yuan in 2014.

The development of the "small adult" clothing market between 12 and 16 years old is lagging behind.

Zhou Yi, who is engaged in costume design, analyzes whether children under the age of 12 usually decide whether to buy clothes by their parents. Over 12 years of age, the autonomy of buying clothing increases. The clothing market of this age group is related to parents or children to do related marketing, which is a difficult problem to define.

There are hundreds of millions of people aged 12 to 16 in China. This is obviously a huge market.

In addition, more 80 and 90 mothers will fall in love with their parents in the fashion of their parents.

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Zhou Yi believes that young urban mothers love high quality parentage. This trend will become clearer with the birth of second children, and more children's clothing brands will pay more attention to fashion trends in design.