Turkey Home Textiles Stand Out From Design

Here world

Xiaobian network to introduce to you is Turkey home textiles: design counter attack completed.

In the white background plate split booth, all kinds of fabric samples are densely covered on the hangers. This is the most common scene in the professional exhibition of textile fabrics.

Sometimes, through the hanging effect of a 35 meter fabric displayed on the booth, the quality and design level of the exhibits can stand out and attract the attention and potential orders of the professional buyers.

At the China International Home Textiles and accessories (Qiu Dong) Fair held in Shanghai in August this year, Turkey exhibitors, with eye-catching exhibition area, uniform display style and unique curtain decoration cloth exhibits, have become one of the overseas exhibitors attracting the most audience's attention.

In order to find out some ideas and experiences in the development of Turkey's home textile industry in the current fierce competition in the international market, this reporter made an exclusive interview with the head of the Turkey exhibition group and the vice chairman of the uruda Textile Exporters Association, Osman Nuri CANIK (Osman Yuri Karnick).

Market fluctuation

Industry is hard to be independent.

Turkey is one of the 3 largest exporters of home textile products in the world. As a promoter of Turkey's foreign trade export, the ururda Textile Exporters Association has led Turkey enterprises to take part in the famous international household textiles exhibition every year. In January each year, the Heimtextil exhibition in Frankfurt, Germany, the Evteks home textile exhibition in Turkey Istanbul in May, and the Intertextile China International Home Textiles and accessories (Qiu Dong) fair, held in Shanghai in August, we can see the strong exhibition lineup of the Turkey exhibition group.

Professional exhibitions have become the most important trading platform for Turkey's home textiles industry to expand overseas markets.

According to CANIK, Europe is the most important international market in Turkey's home textile industry. In the past year, the market trend is not so optimistic.

The southern European market represented by Italy, Portugal and Spain has not yet been completely out of the economic crisis. The market recovery is still relatively limited, and the demand for high-end home textile products market is still restrained.

The market of Libya, Syria, Russia and other countries caused the export of Turkey's home textile industry to be affected by political factors.

"This kind of external environmental change has brought challenges to our international market business. It is not a problem encountered by the Turkey textile industry itself in the development process, but a factor of external environment, which we can not control.

Therefore, from this perspective, the steady development of the Chinese market is even more important for Turkey's home textile industry.

On the other hand, our industry is also continuously introducing new products, highlighting the distinctive advantages of Turkey home textiles in designing and responding quickly to market changes.

Because only when we are ready now can we seize business opportunities when the market is obviously improving.

CANIK said.

prominent

Do everything possible to meet demand

In addition to the duties of the uruda Textile Exporters Association, Mr. CANIK is also the general manager of a Turkey decorative fabric enterprise, which is responsible for running Elvin series of curtain fabrics.

Every year, the company will prepare 200 new designs for the Heimtextil home textile exhibition in Frankfurt. It will introduce 250 new products for the Evteks home textile exhibition in Istanbul, bringing 50~100 new flowers and varieties to Shanghai Intertextile exhibition.

Because in April and September each year, the European and Turkey buyers are more concentrated in the peak season. The company will make full use of the regional advantages and seasonal characteristics of several exhibitions to launch corresponding products to attract buyers from different regions.

The secret of CANIK is: "for European buyers, we must seize the business opportunities before the winter comes, while in the Chinese market, we should emphasize the unique design and quality of products to attract customers."

Similar to many other foreign enterprises, the vast majority of Turkey textile enterprises choose to import import agents and distributors to enter the Chinese market.

CANIK said that this year, the Turkey pavilion has made seventh consecutive appearances at the Shanghai home textile exhibition. It continued to participate in the exhibition and combined with its own business expansion, so that most Turkey exhibitors have found suitable agents and distribution networks in China.

The main customers of Elvin brand in Turkey mainly come from some international famous hotel groups, such as Hilton (Hilton) and Crowne Plaza Hotel (CROWNE PLAZA).

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After entering the Chinese market for several years, the annual sales volume of curtain decorative cloth products already has about 500 thousand US dollars, basically belongs to the small batch order.

The company hopes that it will also have the opportunity to become a supplier of supporting products in hotels in the future, and further expand its sales in China.

After several years of rapid development in China, Turkey curtain and upholstery fabric brand demor has established more mature agents, wholesalers and distribution channels in the first tier cities of Beijing, Shanghai and Shenzhen.

In this exhibition, the company has launched several new jacquard design products for the Chinese market.

According to agent Xiong manager, jacquard curtain fabric is the most characteristic of Turkey curtain products. The unique wide width jacquard equipment and high-grade line make the demor product's overall style best presented, which is different from the general products in the domestic market.

The reporter noted that in the new sample area of fabrics, several light and thin window screens have been stylish and low-key luxury in the light of Islamic style. From time to time, customers come to ask for applications to become distributors' product prices and minimum orders. The popularity of the products is obvious.

Although the Turkey products in the middle and high-end market have no advantages in product prices, their design style is unique and can meet the needs of consumers at a certain level in the Chinese market.

A dealer said so.

future market

Deep cooperation needs to be developed

According to statistics, the most popular products in Turkey's home textiles imported from China are decorative fabrics, curtain fabrics, warp knitted curtains, towels, tablecloths, bedspreads and bedspreads.

In 2007, China ranked only seventy-third in the Turkey home textile export market ranking, and by 2012, it has risen to 33. This shows that Turkey home textiles are becoming more and more popular in China. The growth trend has not been affected in the 2010~2012 year when the economic crisis swept the globe.

Some analysts believe that this is due to the Chinese market's acceptance and demand for complex design products.

In Turkey, each family spends an average of US $1000~2000 per year on home textiles and decorative products. With the growth of demand for home decoration products by China's high-income families, Turkey enterprises are optimistic about China's consumption potential in this field.

In addition to exporting products directly to the Chinese market, Turkey manufacturers are also strengthening their cooperation with Chinese industry, seeking opportunities for cooperation and complementarity based on market demand.

It is reported that Durak, a professional manufacturer of industrial yarn in Turkey, has set up a wholly foreign-owned enterprise in Zhejiang, China. It is specialized in the production of high technology industries, using polyester filament and polyester staple fiber sewing thread and embroidery thread products for clothing, underwear, denim clothing, labor insurance clothing, home textiles, leather and automobile.

Products and other fields of sewing processing.

Products are sold to users around the world through the global distribution network.

CANIK thinks apart from home textiles

Besides the direct export of products, the investment, production and cooperation based on production supply chain will also increase in the future.