Sijiqing Clothing Market O2O Mode To Be Copied To The Whole Country

Here world Clothing and shoes Xiaobian network to introduce the Sijiqing clothing market O2O model to be copied to the whole country.

Wang Ping Xing, the owner of Sijiqing's clothing market, has recently tasted the sweetness of mobile phone marketing. With the launch of the "mobile Street" mobile platform in Sijiqing, his micro shop experience has reached nearly 5 thousand yuan a day for a week.

Facing the impact of online shopping and the adjustment of consumption structure, where does the traditional professional market go? As the leading apparel market in Sijiqing, the apparel group has speeded up the pace of chain expansion, and there are currently 13 signing projects in the country. Zhu Haoquan, chairman of the board of directors, said that Sijiqing is now developing the fifth generation market, which is the smart market integrating e-commerce platform.

　 Sijiqing merchants use Moore Street micro shop

Open a "market" above the physical store.

"The market is in its pocket. It pays at any time." Beside the entrance of Sijiqing's clothing market, the advertisement of "Mo Street" has made people feel the strong atmosphere of network marketing. The mobile phone sweeps down the two-dimensional code to be able to download the mobile client, this is the Sijiqing clothing market this year pushes the O2O sale new pattern.

Lin Hongzhen, the menswear owner of the 4 floor of the East Building of Sijiqing clothing market, is learning to use a micro shop with technicians. "At the moment, it's the autumn clothing market. The samples should be shown to customers as soon as possible. The circle of friends is not suitable for mass production, because it involves a lot of business secrets, and it is just the use of micro stores to promote and online transactions." Lin Hongzhen said.

Everything is difficult at the beginning. The "three Princess" female shopkeeper, who is the main girl, says that her customers are mostly young people and are more receptive to new things. Using a micro shop order may be troublesome to fill in the first registration, but after completing this step, the later order will be very simple. This is especially useful for fixed customers.

More and more stores such as poly American library have tasted the sweetness. At present, there are more than 2000 merchants in Sijiqing's clothing market who have joined the O2O mode, and online trading accounts for about 20% of the total market share.

Mo Street mobile platform and computer network platform to achieve synchronization. Offline shop display, mobile phone transaction payment order, centralized logistics delivery, the advantages of O2O mode show. On the one hand, the clothing market in Sijiqing will help businesses to open up more channels for e-commerce by means of electronic commerce, so as to increase the profit margins of operators. Zhu Hao Chun believes that compared with pure electricity providers, wholesalers in Sijiqing's clothing market have the advantage of sourcing channels. Making good use of O2O mode means opening another "market" outside the physical store.

　 Establishing brand strategic alliance

Plan to develop 20 chain markets

Mo street is the development and operation of Sijiqing Network Technology Co., Ltd. under the Sijiqing clothing group. "Our technicians have been busy doing free training for businesses," said Murong, CEO of Sijiqing Network Technology Co., Ltd.. With the expansion of the chain market, it is estimated that employees will have to recruit a lot.

After many years of industrial accumulation and network trial, the Sijiqing clothing group formally launched the new mode of "entity market + e-commerce + commercial real estate", copying and exporting to the whole country, and building a business operation network centered on Sijiqing, Hangzhou.

Recently, Fuyuan, located in Zhongshan, Guangdong, Sijiqing Clothing City Hold the signing of the national brand strategy alliance. Meanwhile, the digital garment industry network of Sijiqing's chain expansion is spreading all over the country. The Sijiqing International Garment City in Yinchuan will open next March. In addition, Xi'an, Ma'anshan, Wuhan and Qingdao have all become the strategic places for Sijiqing's strategic layout.

The new O2O mode aims to achieve flat channel, reduce intermediate links and logistics costs. Upstream services for small and medium enterprises, downstream consumers. For example, the establishment of a national brand strategic alliance, the goal is to gather 5000 clothing brand enterprises, to the national development channels. Use O2O mode to realize information flow, logistics, capital flow and goods shop linkage. "At the very least, the traditional market has to be cultivated for 35 years to form a climate. Now, combined with the O2O mode, business transactions will be greatly advanced, and a certain scale of transactions will be formed before the operation of the physical market, which will greatly shorten the cultivation time of the market." Murong said that the goal of Sijiqing network is to develop 20 markets by 2016, and the scale of platform trading is 30 billion yuan.

Sijiqing market The new mode of development has attracted the attention of some international capital and domestic private economic tycoons. Guo Guangchang, chairman of Fosun Group, recently said that after the inspection of Sijiqing, from the current development perspective, vertical mode electricity supplier still has a bright future. Now that we are aware of this and have the ability to integrate resources for strategic deployment, there is not much chance for us to do so.