On The Government's Help And Incubation For Overseas Warehouses

What is the essence of the electricity supplier? This question is very big. The answers of different people may be very different.

But we can see a clue from the strength of the power giants.

Amazon starts with its own B2C heavy mode, and its core competitiveness is fast logistics service based on Amazon logistics (FBA). Some of the regions even arrive on the same day. China's e-commerce giant Alibaba, though imitating the pure platform light mode of eBay, has been successful, but after Tmall launched, it has become more and more serious. Ma Yun's direct rookie logistics shows Alibaba's future business focus, logistics, and the platform business supplier.

In 2014, it also vigorously promoted the overseas warehouses to cooperate with the sellers, aiming to enhance the platform's logistics and distribution experience; Google and other new business ticket holders also used "

"As an entry point, trying to create the best customer experience logistics distribution system, the Chinese electricity supplier new Jingdong, he learned Amazon in the logistics and warehousing aspects to invest heavily in building a competitive barrier mode, to become" China's Amazon "as the goal, and its boss, Liu Qiangdong, even said that he will defeat Alibaba's Taobao mode in ten years.

The strategy of these business giants is pointing to a commanding point - logistics warehousing.

For China's cross-border electricity supplier industry, logistics warehousing is also a key node on the chain. Even because cross-border electricity suppliers have two barriers, the short board of logistics warehousing is more obvious and needs to be complemented urgently.

Since 2013,

Gradually entering the vision of China's governments at all levels of Commerce and import and export supervision departments, from the central to local governments, many policies have been put forward to support and support cross-border e-commerce development, such as special arrangements for customs clearance, export tax rebates and other aspects, so as to facilitate the characteristics of small volume and high frequency exports of cross-border electricity suppliers. Many local governments have also set up cross-border electricity supplier industrial parks to subsidize and support the development of cross-border e-commerce enterprises.

These policies will undoubtedly play an important role in promoting China's cross-border electricity supplier industry, which is still at the initial stage.

However, if the government acts as an incubator, it needs to go further to support cross-border e-commerce.

The object of support is not the mature cross-border business, which is more mature, but the industry is too big and the ceiling is too low. It is an overseas warehouse business that can solve the problem of cross-border e-commerce logistics in one fell swoop.

The essence of overseas warehouses is the B2B2C chain of cross-border electricity suppliers, which provides convenience for China's numerous manufacturing export enterprises to participate in cross-border electricity providers.

The operation is like this: manufacturers sell large quantities of goods, complete the export tax rebates, and then rely on overseas warehouses to distribute the products to Chinese and local cross-border e-commerce sellers to achieve scale effect.

This is the ideal mode.

But the biggest risk of overseas warehouses is the risk of unsalable goods. Due to the high cost of cross-border pportation and logistics, the backflow of unsalable products is very uneconomical.

How to solve this risk? Of course, enterprises need to do their homework, develop marketable commodities and arrange the delivery schedule reasonably.

This is all in

There are no problems in the service itself.

However, at present, the "infrastructure" of overseas warehouses is still at the initial stage, and there are many shortages in terms of scale, distribution accuracy, timeliness, compliance and so on. Suppliers simply can not trust the logistics to overseas warehouses, and do their own products and distribution.

Therefore, the role of the government as a provider of public infrastructure can play an important role in cross-border e-commerce overseas warehouses.

The government can encourage qualified enterprises to build up a trustworthy overseas warehouse system through seed funds and directional support policies, so as to realize the scale and standardization of the industry. Through the influence of the government, the platform will provide a platform for suppliers, overseas warehouses suppliers and distributors to connect to the entire channel.

Like Dongguan and other manufacturing bases, there are definitely good products and lack of good channels.

Now the manufacturing industry in the US, Europe and other countries reflux and marginalized China's position in Global trade through TPP, TTIP and other agreements. The future of China's manufacturing exports needs new ideas and outlets.

"Cross-border electricity providers + overseas warehouse" is one of the important breakout directions.

Chinese enterprises are going to go out to build their positions. At the moment, they are very proud.

If governments at all levels can seize this opportunity and jointly build strong overseas warehouse systems with enterprises in the region, they will be "nesting Phoenix", attracting more upstream and downstream enterprises of cross-border electricity providers to enter, and bring growth to local taxes, logistics, commerce and finance.