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Clothing Preferences Vary Greatly Over The New Year.

2014/2/18 19:49:00 13

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in many people's mind, it is essential to wear new clothes and give new faces to the family in the new year.

With the diversification of the new year's forms, the consumption of all parts in < a href= "http://www.91se91.com/news/index_c.asp" > textile and apparel > /a > has changed, and each has different characteristics.

Reporters took advantage of the Spring Festival to return home or go out and visited all parts of the country.

Beijing .

the consumption of ski wear gradually grows .

winter is the best season for skiing. With the continuous improvement of people's living standard, more and more Chinese people come out of the house during the Spring Festival to get close contact with snow and ice in nature.

There are many ski resorts for outdoor sports around Beijing.

During the holiday season, reporters drove to the Nanshan Ski Resort, 70 km away from Miyun, to see the beauty of nature.

Compared with skiing enthusiasts, reporters are just a rookie, but even if the technology is not sophisticated, the equipment can not be less, I believe that many of the pseudo ski enthusiasts, like journalists, are heading for the beautiful ski suit.

For safety reasons, skiing clothes are brightly colored, so that they can be noticed in the vast white snow.

ski wear consists of two kinds of skiing suit and skiing suit. Its fabric is made of nylon or tear proof cloth with surface abrasion proof, windproof and windproof.

Because the ski suit is different from the ordinary clothing, there are many high-tech, so the price is also uneven, from 1000 to 10000 yuan.

For example, the price of the HALTI brand ski suit in Finland is around 12000 yuan. This year, a ski suit with top technology has been launched. It can connect the operation panel on the sleeve by Bluetooth and use mobile phones and iPad conveniently in skiing.

Of course, there are cheaper brands. In the Ouiksilver store in Sanlitun, there are fashionable and brightly colored fashion ski suits. Although the functions are not big and the workmanship is not so exquisite, they are more than enough to meet the needs of ordinary skiers.

In addition, there are many shops selling skiing products along the way to ski resorts, most of which are domestic a href= "http://www.91se91.com/business/" > brand < /a >, which is much cheaper than shopping malls.

According to reporters, the skiing movement in China is slowly warming up. As more and more people take part in skiing, people will have more and more requests for ski wear. Nowadays, the famous brands in the market are basically European and American brands. There is still much room for improvement in Chinese ski clothing manufacturers. P

Heilongjiang .

Feather and fur mixed mown wind prevailing

a snowy day in the new year's Day is dressed up in winter in Qigihar. The original branches of the original monotonous tree once again show a whirlwind attitude.

The temperature below 20 degrees Celsius still can not block the enthusiasm of the northeast people to love beauty and love fashion.

A warm color has been added to this dull white winter.

unlike the purchase of mink in Jiangsu and Zhejiang provinces, the consumption of mink is not only due to its beauty, but also by its excellent thermal performance.

As a high-end cold product, mink coat has long been dominated by black, white and brown single tones, and gradually evolved into a short fashion based fashion, with mink and mink Plush mixed together. The colors are also rich in red, grass green, bright yellow, rose red, light pink and even gradient.

With the international fur prices rising year by year, the price of different styles of mink is also rising.

The pure color overcoat made from the whole fur can easily be tens of thousands of yuan, and its quality and handle are very natural. However, thousands of Yuan dyed marten dyed with its fashionable features, it can solve the trouble that young girls are fashionable and shy.

In recent two years, the short skirt of mink is very popular, and with knee boots, it is warm and beautiful.

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if you think the mink is expensive and slightly luxurious, the changeable down jacket is also a good choice.

In fact, under the temperature of 20 degrees below zero, the down jacket is the most common cold clothing for the northeast people, not only for years, but also for a long time.

Because of this, the choice of down jacket for the northeastern people is even more severe. The latest trend in the whole country can be found here.

In Qigihar this year, several distinctive down coats have attracted the attention of journalists.

White print, pure white background with the whole set of compact rose printing, the waist design and the knee length of 10 cm is also matched with each other, the overall feeling of "warmth can not be bloated, red, green, white and harmonious."

in the down jacket, the proper match of fur and lace has become the mainstream this year.

Reporters saw in the street, a beautiful woman wearing a short black down jacket came into view. Although the main color of the down jacket is black, the fox fur mouth design of its collar and cuffs slightly exaggerated.

Another dress with trousers and snow boots is also very popular. The A or lake blue or light pink down jacket is integrated into the whole lace element on both sides, and the edge of the neckline is smart and cute. With the same colored trousers and white snow boots, it really makes the reporter very excited.

Guangdong .

shopping mall popularity > /strong > /p >

during the Spring Festival, Shenzhen's thriving clothing distribution market and the commercial pedestrian street concentrated in the clothing shops became deserted with a large number of shops closing off. However, some large shopping centers welcomed the spring.

During the Spring Festival, the reporter came to Shenzhen coastal city commercial center, feeling the thick consumption boom here.

enter the coastal city commercial center, the reporter obviously feel that the flow of people here has been greatly improved compared with the past. The underground garage of coastal city is hard to find, and the escalator on the shopping mall is crowded with customers who are shopping, entertainment and entertainment.

In a brand's men's shop, the reporter met Ms. Wang, who was buying new year's gifts for her father. According to Ms. Wang, her father was 83 years old. She was frugal at ordinary times. She spent little money on clothes. She plans to give her father a dress this year to do filial piety.

After careful selection, Ms. Wang spent more than 1100 yuan to buy a sweater with an original price of 1900 yuan.

According to the store manager, the number of customers in the store has doubled over the past few days, and the turnover is expected to double at least last month.

because of nearly Valentine's day, many businesses have begun to elaborate on Valentine's day consumption, and the decoration of various Valentine's Day Themes adds a touch of romance to the mall.

Mr. Zhang, who came here with his wife to buy gifts, told reporters that because of busy work, he seldom went shopping with his wife. During the Spring Festival holiday, he chose one or two clothes that he liked and sent them to his wife.

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Hainan .

tourists are keen on wearing Island clothes and visiting duty-free shops /p >

"P > Spring Festival outing is a choice for many families, especially those living in the north. They prefer to go somewhere warm and relax. The southern part of China is the first choice for many people in Hainan. Eating seafood, wearing Island clothes and visiting duty-free shops is a compulsory course for most tourists.

walking on the streets of Sanya, visitors can be seen everywhere wearing flowers, green and Green Island clothes. With the construction of Hainan international tourism island, the Island clothes are pformed from one idea to a commodity, an industry or a culture.

According to a boss who sells the Island clothes, most of the island clothing factories in Hainan are in Haikou, and no matter what size they are, they do not worry about orders.

In terms of the number of visitors received every year in Hainan, the boss said a great deal.

Although the costume of the island has developed a series of fashionable clothes, such as beach swimsuit and evening dress with the old collocation of flower shirts and large underpants, and the design elements of Hainan's unique Li and Miao designs, journalists believe that more efforts will be made to win more consumers in the garment quality and comfort.

secondly, the tour of duty-free shops seems to be a necessary choice for tourists to come to Sanya in recent years.

In the afternoon of February 3rd, the reporters came to Sanya duty-free shops, and saw a long queue of three entries at the duty-free shops.

According to duty-free shop staff, from February 2nd, the popularity of duty-free shops began to rise. According to statistics, during the Spring Festival, only 2 days and 3 days two days, the number of shops in Sanya duty-free shops was nearly 40 thousand, and the operating income was nearly 50 million yuan.

"P > queuing 1 hours later, it is finally possible to start shopping. In the duty-free shop, the reporter noticed that the store was crowded, and all the counters were crowded with shoppers. Among them, the clothes in Boboli and Boss store were scattered on the counter and display stand, which was the grocery market.

In order to cope with the peak of the Spring Festival Golden Week, Sanya duty-free shops added 3 temporary cashiers on the first floor and 1 temporary cashiers on the two floor to reduce the waiting time for customers to queue up.

Shandong .

fast fashion brand clothes become the mainstream of consumption

consumer groups in Liaocheng are hardly accustomed to buying clothes online, no matter how young or old. On the one hand, parents do not have the habit of shopping online, while young people do not send express delivery before and after the Spring Festival, which also reduces online shopping.

under the restriction of consumption level, Liaocheng residents wear the most women's clothing in VERO MODA, ONLY and La Natsu Bell. The men's wear is mainly based on seven cards, seven wolves, Semir, Muse, and Lining.

Liaocheng family clothing is basically purchased directly from Liaocheng department store. The purchase time starts from the 2 week before the Spring Festival, and the main periods are concentrated on weekends and 1 weeks before the Spring Festival.

The middle and old age men's clothing is basically purchased in shopping malls and brand stores, while female customers mainly purchase from Taobao and related brands.

The purchase time is more unfixed than before. From the beginning of the Spring Festival, shopping is followed by shopping and not intending to concentrate on a certain period. The two weeks before the new year are indeed the concentrated time of shopping, but most of the purchases are non clothing items during this period.

During the Spring Festival, < a href= "http://www.91se91.com/news/index_s.asp" > Home type < /a > family consumption group paid attention to the clothing goods of value for money, but pursued more fancy P and high-end brands.

In addition, during the Spring Festival, due to the tight distribution of goods and services, the sales of clothing business and marketing brand were restricted to a large extent, which highlighted the advantages of physical stores during the Spring Festival and attracted more consumers.

the brand purchased from Liaocheng consumers is not difficult to see that fast fashion brands have become the focus of women's consumers in recent years. This also illustrates the important role of styles in stimulating women's clothing consumption to some extent.

The fast fashion brand, represented by the American fashion group, gradually began to work hard on its style, which made it more popular for fashion consumers.

At the same time, from the brand purchased by the investigators, we can see that the fast fashion women's brands VERO MODA and ONLY occupy almost half of the women's clothing market in the second tier cities.