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    Guangdong'S Multiple Leather Shoes Industry Bases Create Special Regional Brands

    2014/2/19 15:31:00 28

    GuangdongShoe MaterialTrade Export

    < p > the Guangdong Guangzhou leather shoes industry industry base co construction conference was held at Guangzhou International Convention and Exhibition Center (Pazhou). At the meeting, Guangdong was awarded the title of "Guangdong men's shoes production base".

    After years of development, the footwear industry in Heshan has formed a certain scale of production and distinctive local characteristics, and has a number of backbone enterprises with strength and stamina.

    Wang Jianxin, director of Guangdong provincial a href= "http://www.91se91.com/news/list.aspx Classid=101112107102" > Leather Association < /a >, said: "Heshan shoes, especially leather top grade men's shoes, are of high grade, excellent quality and good reputation. They can not only manufacture products for international big brands, but also create their own national brands."

    < /p >


    < p > data show that, after nearly 30 years of development, leather and shoemaking industry in Guangdong has formed a batch of strong production bases featuring specialized production, such as Guangzhou, Dongguan, Shenzhen, Foshan, Huidong, Heshan, Chaozhou, Zhongshan, Jieyang, Jieyang, and so on. It has become the basic strength and backbone group of the leather footwear industry in the province, showing strong regional characteristics and influence.

    < /p >


    < p > Wang Jianxin believes that the vast majority of the existing leather and footwear industry clusters in Guangdong are at a healthy stage of development.

    A number of leading enterprises and famous brands play a leading role in the same industry of Guangdong province. Their products occupy a large share in the domestic and foreign markets, and have led to the upgrading of the whole industry.

    < /p >


    < p > it is reported that many leather and shoemaking industrial bases in Guangdong have successfully established distinctive regional brands.

    Shiling is honored with the reputation of "China's leather goods". In 2006, Huidong county took the brand of "Chinese women's shoes production base" to go home. After that, the Guangdong Footwear Association and Guangdong Leather Association jointly launched Huidong's leather shoes industry characteristic industrial base activities, awarded the title of "Guangdong women's shoes city" and "Guangdong shoe material production base". In the same year, Huadu Shiling leather products, Huidong women's shoes and Jieyang shoes were included in the list of demonstration zones for industrial clusters upgrading in Guangdong province. After two years, the provincial Leather Association also worked out the 2008 annual work plan. 2001, Huadu, Guangzhou

    < /p >


    < p > Wang Jianxin analysis, which aims to encourage qualified regions to create regional brands actively, so as to further play the regional advantages of leather shoes industry in Guangdong Province, and accelerate the optimization and upgrading of the industrial structure of the Pearl River Delta and the East and northwest regions.

    < /p >


    < p > in the 2012 China a href= "http://www.91se91.com/news/list.aspx Classid=101112107108" > footwear industry < /a > pfer and pformation high-level forum, Yang Jianlong, vice minister and Research Fellow of the Ministry of industry and Economic Research of the State Council Development Research Center, said that after the financial crisis, the pressure of industrial development in China's coastal developed areas has suddenly increased, and labor intensive industries represented by shoemaking, clothing, toys, electronics and so on have begun to shift to the central and western regions due to cost and technology upgrading.

    < /p >


    To undertake industrial pfer is not only simply to accept, but also to realize the adjustment of economic structure of the region in the process of undertaking, and help pfer enterprises to use the policy of the demonstration area to seek industrial upgrading, and combine the pfer and upgrading organically together. P

    < /p >


    < p > at present, in the undertaking of industrial pfer, the practice of "China's modern footwear industry city Anhui Suzhou" has set up benchmarking for < a href= "http://www.91se91.com/news/list.aspx Classid=101112107101" > leather characteristic area < /a >.

    < /p >


    < p > according to the introduction, "China's modern shoe making industry city Anhui Suzhou" became a new member of the leather special area last year.

    At present, there are 62 well-known shoe enterprises in Suzhou's shoe making industry, including BELLE, Dongyi, Kangnai, Yi Erkang and Hongxing Erke. After they are completed, they can achieve annual sales revenue of about 41000000000 yuan, tax revenue of about 3 billion 500 million yuan, and more than 100 thousand workers' employment.

    At present, Suzhou has already classified the shoe leather industry with industrial agglomeration effect as an important leading industry.

    In order to promote industrial upgrading, Suzhou is actively guiding qualified shoemaking enterprises, jointly with relevant institutions of higher learning and footwear research institutes inside and outside the province, and establishing R & D and testing centers, and concentrates on training industrial workers for shoe enterprises, and enhancing the core competitiveness of enterprises.

    < /p >


    < p > it is estimated that the comprehensive cost of the central region such as Suzhou is only 60% of the developed coastal areas, and has great advantages compared with the Anhui area along the Yangtze River.

    Wu Rongguang, President of Hongxing Erke group, believes that one of the important features of economic pformation is the structural adjustment and industrial upgrading represented by technology, equipment and technology. As footwear enterprises, there are no advantages in the coastal areas due to cost factors. In order to achieve structural adjustment and industrial upgrading in such an environment, it is impossible. Only by taking advantage of the cost advantages brought by industrial pfer can we increase investment and achieve industrial upgrading. The real purpose of pfer is to seek adjustment and upgrading, and gain a stronger competitive advantage.

    < /p >

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