Rui Exhibition Shoe Material Company Develops Outdoor Professional Series Insole.

"P" recently, the reporter learned from Rui Exhibition (Fujian) shoes materials Co., Ltd., for outdoor hiking, mountaineering, river tracing campaign, Rui exhibition has developed a series of professional outdoor series insoles.

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< p > it is learnt that with the increasing popularity of outdoor sports, more and more outdoor brands have been distributing China's < a href= "http://www.91se91.com/news/index_c.asp > outdoor sports market < /a >, among which there are many local outdoor brand enterprises such as Lun Deng group, Fuxin Tianlun Tian and so on.

Among them, a group of upstream suppliers who are optimistic about the huge potential of the outdoor sports shoes market, and the closely matched outdoor shoe sole suppliers have already taken the lead.

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< p > in order to cut into the outdoor market faster, Ding Ruizhan, the chairman of the company, is busy most of the time, not just researching and developing products, but also grasping production control.

In the first half of this year, Rui exhibition launched a series of outdoor products, and its products were greatly welcomed by the market. Not only did they get international orders such as Italy SALEWA and Columbia, but the output of products also increased.

To achieve this result, Ding Ruizhan felt that he and his team were "very valuable".

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< p > in order to show their results, Ding Rui showed a small experiment that he thought "valuable": he took out a pair of freshly made outdoor netting insoles and poured a cup of tea cup water. The tea cup water did not penetrate directly into the insoles, but became a small bead quickly. As if rolling on the lotus leaves, it remained on the surface of the insoles and slid away. As long as the water beads were thrown away by hand, the pair of insoles were equally dry from inside to outside.

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< p > in order to achieve this function, in addition to adopting GORETEX < a href= "http://www.91se91.com/news/index_c.asp" > waterproof fabric < /a >, in the whole production process of double insoles, many small technological processes such as foaming and laminating are innovating.

Starting from the decision to launch outdoor professional series insoles, on the one hand, Ding Rui personally flew to South Korea and Germany to find new materials suitable for outdoor insoles products. On the other hand, he and his team constantly experimented, and only a few hundred times after they had experimented hundreds of times on the insole.

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< p > "air hole bore the main functions of the whole double a href=" http://www.91se91.com/news/index_c.asp "> the insole > /a > waterproof and breathable, especially the film pressing brush of the air hole, which often affects the air permeability of the whole insole. In order to make the whole pair of insoles not only waterproof but also breathable, the upper hole of the insole is smaller, and the lower air hole is large, so that the air circulation of the upper and lower layers of the insole can be accelerated, so that the real waterproof and breathable can be achieved.

Ding Ruizhan explained.

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< p > in fact, since this year, Rui exhibition has developed a series of professional outdoor series insoles for outdoor hiking, mountaineering and river tracing campaigns. In addition to launching new products, in order to further meet the increasing capacity, Rui shoes is also adding PU foaming workshop this year. At the same time, the international advanced ERP management system has been introduced, including material control, report control, cost accounting analysis and so on.

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< p > Ding Ruizhan believes that while shoe materials enterprises are doing well in the market, they should pay more attention to the practice of "internal strength".

"Today, the market is becoming more and more difficult to do, enterprises should not only continue to innovate, let the products have technical content and selling point, but also pay attention to the change of management ideas, and practice 'internal work'.

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< p > "we introduced this system to open up bottlenecks in the current internal supply chain and production, so that the management of the company can be more standardized and standardized, and the competitiveness of the industry can be enhanced. This is the integration and upgrading of our supply chain.

It is in this system that we can clearly and clearly control the progress of production, grasp the rhythm of production, the production links can be more coordinated, and the production efficiency has been further improved.

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