Home Textile Technology Leads Home Textile Brand Upgrading

< p > in recent years, China's home textile industry has developed rapidly, but compared with its "a target=" _blank "href=" http://www.91se91.com/ "textile" /a "category a target=" _blank "href=" target= "> clothing industry, there is still a big gap in the development of new products.

The reason is that it is closely related to the properties of home textile products. Compared with garments, the development of new products in home textile industry is not easy.

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< p > because of the limitation of specifications, household textiles do not exert much space in styling design.

As for fabrics, because bedding is all close fitting fabrics, the choice of fabrics is limited, so most of the new product development of home textile enterprises are in flower design.

But in fact, the annual sales of new products in the home textile industry account for a small percentage of the total income of home textile enterprises.

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< p > industry analysis indicates that the annual sales of new products in China only account for about 1/4 of the company's total revenue. This shows that the fashion demand of downstream consumers for home textiles is not only focused on the appearance of products, but also the strategic pformation of home textile enterprises is particularly important.

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< p > as a major producer of home textiles, China is still quite competitive in high-tech home textiles products compared with developed countries.

Traditionally, we have won by quantity, ignoring the added value of products.

In particular, the differentiation and functional home textiles of independent research and development in China have become increasingly unable to meet the needs of consumers. Therefore, paying attention to the development of functional home textiles and improving the added value of products become a breakthrough in the development of China's home textile industry.

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< p > < strong > grasp the direction of pformation "technology home textile" < /strong > /p >

< p > Yang Zhaohua, President of the China Home Textile Association, has combed the development stage of < a href= "http://www.91se91.com/news/index_c.asp" > Home Textile Industry < /a >. He pointed out that the "12th Five-Year" period is a critical period to realize the pformation from "home textile power" to "home textile power". It is an important period for the Chinese people to form a healthy, scientific and fashionable consumption concept and meet the requirements of the country in building a well-off society in an all-round way and expanding domestic demand.

Yang Zhaohua said that with the improvement of the quality of life, the concept of healthy home textile consumption has gradually been recognized, and the development space of home textile products will further expand.

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< p > despite the changing industrial situation, the development direction of the home textile market is becoming clearer. But in the whole home textile industry, functional home textile is still in the embryonic stage, and most of the technology is mostly imported products. For the country, there are not many single genuine products devoted to the development of functional products, and a lot of enterprises do not emphasize their products in the process of promotion.

There are also concerns in the industry: are these new home textile development areas of functional home textiles and technology home textiles facing the embarrassing situation of "applause" in the terminal market? When doing functional products, enterprises will not be the pioneers of the industry without sufficient capital input and psychological preparation.

Against this background, Shanghai mercury home textile, as the first line home textile brand in China, has been firmly in the forefront of the industry with its accurate grasp of market demand and has become one of the earliest enterprises engaged in the development of functional products.

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< p > as a member of the China Quality Inspection Association, the Shanghai mercury home textiles Limited by Share Ltd is a major member of the mercury holding group. As a famous brand in the modern home textile industry of China, after more than 10 years of development, the mercury home textile has rapidly grown into a home textile enterprise integrating R & D, design, production and sales, and concentrates on the industry specialization and multi brand development. The production, sales, channel size and comprehensive strength of the mercury home textile company are in the forefront of the industry.

It is because of such a solid foundation that Mercury home textiles can accurately make technological innovation and eco home textile as a new breakthrough point in the pformation period of the industry. In the environment of low market sales and shrinking profit margins, the traditional price competition is abandoned, so that enterprises can rethink the way they want to take in the upgrading of the industrial chain, and eventually form a mature and perfect technological capability and industrial system.

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< p > < strong > find ways and techniques to fly together. < /strong > < /p >

< p > success needs to be accumulated. The practical and practical actions of mercury home textiles are the most primitive and simplest truth.

As one of the earliest domestic textile enterprises engaged in functional product R & D in the industry, mercury home textile pioneered the concept of "technology home textiles and quality life", and jointly established the "Donghua home textile technology center of mercury" with Donghua University. This is the first professional research organization established by school enterprise cooperation in the industry. The two sides, through complementary advantages, promote the pformation of scientific and technological achievements industry through the cooperation of industry, University and research, and focus on the national medium and long-term scientific and technological development plan and the national textile three year revitalization plan.

Since 2010, the mercury home textile has established an all-round and strategic cooperative relationship with the Chinese Academy of textile science, the school of textile and clothing engineering of Soochow University, and the Textile Technology Research Institute of Nantong Soochow University.

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< p > after many years of accumulation, the achievements made by mercury home textiles in technological research and development are obvious to all. The company has submitted dozens of patent applications every year, and has more than 100 authorized patents. Among them, 15 patents for invention, 36 utility models, and the technical power is firmly in the forefront of the industry.

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"P" in the mercury home textile development concept, practicality is undoubtedly the cornerstone of the industry, to meet the most basic and most extensive needs, and functionality is the high-end industry, to meet the needs of enterprise innovation.

Specific to the core and pillow, the visual sense of the consumer depends on the fabric first, but the feeling after using it depends largely on the filler.

In order to stimulate consumers' impulse to buy, home textile enterprises can do enough work on fabrics, but if we want to establish brand reputation and loyalty, there is no support and maintenance for filling materials, that is, the palace built on quicksand, false prosperity.

Today, more and more attention is paid to experiential marketing, which is one of the reasons why mercury home textiles attaches importance to functional innovation.

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< p > at present, the functional products of mercury home textiles are series of antibacterial, anti mite, negative oxygen ions, aromatic, sleep promoting and new type fibers. Through the development and application of these products, the added value of home textile products can be improved, and the adverse effects of homogenization competition on enterprises and market will be fundamentally avoided. With a strong scientific and technological strength, the quality of sleep and quality of life of consumers will be improved, and the market will be fully recognized by continuous self breakthroughs.

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< p > method is the key to success. For mercury a href= "http://www.91se91.com/news/index_s.asp" > Home Textiles < /a >, the traction of demand is undoubtedly the most fundamental driving force for its development of functional products. Specialization and innovation are the key to win the market, and the foresight of the concept will make the leader of the home textile technology more firmly in the near future.

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