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Exploring Why Luxury Goods Like "Parity" Most

2014/2/24 19:05:00 17

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the sound of luxury goods has not stopped for two years. Many reports on this phenomenon have been released this year. Data show that last year, many brands did not complete the planned store opening target. The number of new brands of 47 brands mentioned in the survey has decreased from 280 in 2012 to 100 in 2013, with a drop of over 3. And brands say that the pace of opening up will continue to slow in 2014, with emphasis on maintaining existing stores. 
 another phenomenon has also appeared last year -- < a href= "http://www.91se91.com/news/index_c.asp > > luxury brand < /a > by increasing the consumption level by desalting logo, but still can not completely offset the decline in overall consumption. So we are looking at the mentality of Chinese consumers. For example, the latest "2013 luxury industry report" mentioned that consumers' concern for luxury "prices" is far more than "word of mouth" and "true and false". 
 the data of this report are derived from Baidu search. It is mentioned that consumers are most concerned about luxury items such as bags and < a href= "http://www.91se91.com/news/index_c.asp" > watches < /a >, among which "price" is highly sensitive search term. In bag search, 14.2% is about price, while only 1.4% refers to true and false problems, 0.9% of search is concerned about word of mouth. The same is true for watches. The price inquiry is as high as 15.7%. Others are single digits. 
 of course, we can explain that the true and false problems are hard to get direct answers on the Internet. This is not the most effective way. As for word of mouth, China has already passed a primary cultivation period, many people spend money purposefully, and they have already completed the screening of brands. But no matter how, the sensitivity of price is higher and higher. It can not be ignored by us. Purchasing is so hot and people run overseas shopping for many years is evidence. 
 "I bought a MMM in Paris" a href= "http://www.91se91.com/news/index_c.asp" > bag < /a >, the price is more than 7000 yuan, the domestic 15000 multivariate, even in the lowest 50 percent off phase of the arrival of goods, is not cheaper than foreign prices, such a gap, I can not do. Shopping on the road is a necessary step in the Spring Festival. 
 the overall decline of luxury consumption and the increasing sensitivity of Chinese people to prices make many brands feel that China's business is not easy to do, but many insiders believe that this is not a bad thing. In fact, the most popular luxury consumption in 2011 was generally regarded as "not very good" in the industry. No country could sell things like this before, so after 2012, the consumption of luxury goods tended to be stable, and even some slipped. 
 "although high sales are our gospel, we prefer to be in a healthy market because it can live longer." A high-end clocks and watches brand executives told reporters privately. It is reported that, after a few years, we will also be like Japan. LV is likely to have one hand. It is not a bad thing that high quality products can make more people enjoy it.