Home Textiles Sprint "Strength Endurance" Is Very Important.

China's home textile "12th Five-Year" plan has been implemented more than half, and the home textile industry has become the whole. Spin The industry's "biggest bright spot" has also become the benchmark for other industries to take the lead. More than half of the process, next step, how can China's home textile industry make it more difficult for rivals to compete? What kind of competitive level will they continue to play?

A few days ago, Yang Zhaohua, President of the China Home Textile Association, said in an interview: "the latter half of the sprint needs not" general endurance "," strength endurance ", or speed endurance. The most effective way to improve it is to maintain a certain intensity in addition to general endurance training. The most important thing is to stick to it and insist on improving it.

Yang Zhaohua pointed out that the second half of the 12th Five-Year is a critical period for the structural adjustment and industrial upgrading of the domestic textile industry. The external environment is also more complex and changeable, and all kinds of risks and challenges are severe. However, the market demand space still exists. China's building a well-off society in an all-round way will create more market demand for the home textile industry as the people's livelihood industry, and the changes in the international situation will also bring new opportunities.

In fact, the new urbanization construction closely related to the home textile industry will also add icing on the cake to the whole industry. It is understood that by 2020, nearly 100 million of the rural population transferred to cities will inevitably bring about the improvement of labor productivity and urban agglomeration efficiency, the expansion of urban public services and infrastructure investment, and the increase of residents' income and consumption, thereby releasing huge domestic demand potentials and promoting the sales volume of durable consumer goods such as real estate, automobiles, household and so on, and further expanding the demand for household textiles.

At the same time, home textiles as an industry closely related to people's livelihood industry, we must strive for preferential tax policies for industrial development, improve the financing environment, increase capital investment, and escort home textile enterprises to upgrade their equipment. Encourage the use of home textile production lines and other advanced equipment, improve the level of automation industry. Support for innovative enterprises, allowing innovative enterprises to include R & D investment, brand marketing and other expenses into the scope of VAT deduction. We should strengthen coordination between industry and commerce, strengthen supervision over retail enterprises, crack down on counterfeit counterfeit products, create a more favorable market environment, and accelerate the growth of independent brands of home textiles.

Channel construction is a powerful support for home textile to achieve the three level jump. The home textile industry should actively combine relevant industries and businesses to build a home textile terminal channel, strive for the attention of all sectors of the community and support the construction of new home textile channels, encourage home textile enterprises to develop e-commerce in various forms, establish an e-commerce public service platform, and strive to promote the healthy and healthy development of e-commerce.

Small and medium-sized enterprises are bracing up. Home textiles A day of industry. We should strengthen the innovation capability of small and medium-sized enterprises, encourage innovation and application in small and medium-sized enterprises, refine the service for SMEs, strengthen the support for design and research, brand management and special products, and support the construction of talents in small and medium-sized enterprises.

International competition is the window to show the image of Chinese home textiles. We should strive to establish the international image of China's home textile technology innovation and artistic innovation, gradually change from the scale and cost advantages to technology and brand innovation advantages, continue to promote the development of independent brand innovation, closely integrate market demand, enhance the level of creative design, improve market reaction ability, fulfill social responsibility in an all-round way, improve the connotation of the value of independent brand, and form a number of internationalized home textile brands as soon as possible.

"Going out" is a shortcut to realize the strength of export earning. It is necessary to encourage independent brand enterprises to set up R & D centers, production bases and raw material bases overseas, take part in cross-border M & A investment, and use local resources, policies and markets to establish an international R & D, sales and service system. Actively carry out international registration of trademarks, and expand the international influence and brand effect of independent brands through exhibitions, exhibitions and conferences, and strive to improve the proportion of the export structure of independent brands.

The information coming from the surface must make the home textile industry integrate into it. In the field of manufacturing, expanding the application level of information technology, improving the automation and intelligence level of home textile industry, improving production efficiency and product level, these become the problems that the home textile industry must face directly. In the field of R & D, digital design system is widely applied. With the strong support of information technology such as Internet, Internet of things, cloud computing and big data, the development, production and circulation of home textile industry will be promoted. Marketing The coordinated development of patterns.

Public service function is an important aspect to reflect the social responsibility of home textile industry. We should strengthen the establishment of a demonstration platform for public service industries, and constantly improve the functions of personnel training, technological progress, product development and information services, and establish multiple channels of information such as Internet media, enterprises, institutions, research institutions, government departments and social organizations at home and abroad, so as to promote the integration and application of information resources.

Yang Zhaohua also stressed that it is necessary to "adhere to the strategic adjustment of home textile structure as the main direction of accelerating the transformation of development mode". This positioning and navigation mark give a profound connotation to the domestic textile economy in the new starting point, and it also sounded the clarion call of the "half of 12th Five-Year" structural adjustment.