Arthur First Quarter Sales Data Summary

According to the world clothing shoes and hats net, recently, Japan

Arthur (Asics) released the financial data for the first quarter of fiscal year 2017 (up to March 31, 2017).

First quarter,

Sales fell by 4% to 113 billion yen compared with the same period last year, operating profit fell 14.1% to 13 billion 200 million yen, and net profit fell 0.4% to 9 billion 360 million yen over the same period last year.

Data from various regions:

Japan

Sales revenue decreased by 2.6% to 35 billion 396 million yen compared with the same period last year, and net profit increased by 1.3% to 3 billion 622 million yen.

Americas

Sales revenue decreased by 5.3% (in the last fiscal year to 3.1%) to 29 billion 857 million yen, mainly due to the United States.

Weak, despite strong brand performance in Brazil, South America, net income increased by 141.1% (according to the previous fiscal year's exchange rate increased by 146.7%) to 2 billion 574 million yen, mainly due to the increase in the cost of sales ratio.

Europe

Sales revenue decreased by 12.9% (according to the previous fiscal year's exchange rate decreased by 7.5%) to 27 billion 699 million yen, mainly due to the changing environment of retail shopping malls, fierce competition in the industry, and the exchange rate changes. Net profit decreased by 43% (according to the previous fiscal year's exchange rate decreased by 39.4%) to 2 billion 302 million yen, mainly due to reduced sales.

Oceania, Southeast Asia and South Asia

Sales revenue increased by 11.3% (according to the previous fiscal year's exchange rate increased by 11.5%) to 8 billion 68 million yen, mainly due to stable sales of running shoes, and Onitsuka Tiger (Gui Zhonghu) brand sales strong.

Net profit increased by 3.6% (up to 3.7% yen in the previous fiscal year) to 1 billion 564 million yen, mainly driven by increased sales revenue, although the cost of purchasing was increased by exchange rate changes.

East Asia

Sales revenue increased by 13.1% (according to the previous fiscal year's exchange rate increased by 17.6%) to 13 billion 888 million yen, net profit increased by 1.5% (according to the previous fiscal year's exchange rate increased by 7.5%) to 2 billion 603 million yen, mainly driven by sales revenue increase.

Other businesses

Sales revenue decreased by 13.1% (up to 4.8% yen in the previous fiscal year) to 2 billion 647 million yen, mainly due to poor sales performance of outdoor footwear brand HAGLO FS and the reasons for foreign exchange changes.

Net profit is 69 million yen.

Arthur's first quarter financial report was not gratifying.

Arthur's earnings report explains that the growth of East Asia is mainly due to the good sales performance of running shoes and the sales success of Onitsuka Tiger brand, especially in China.

In 2008, Arthur headquarters decided to recover the sales power of the general agent in China and set up a Chinese trading company to promote marketing and brand promotion.

At present, Arthur has more and more direct stores in China. In 2016, Arthur opened China's first brand experience store in Huaihailu Road, Shanghai.

In 2016, Jing Bairan became the Onitsuka Tiger brand ambassador.

As Arthur's brand, Onitsuka Tiger is highly praised by young consumers in China. At present, China has already had Onitsuka Tiger Beijing flagship store, and also landed on the electronic platform including Tmall and Jingdong. In 2016, Chinese star Jing Bairan was invited to become the brand leader.

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