Hugo Boss Next Year'S Autumn And Winter Series Is Officially Implemented Without Fur Policy.

Hugo Boss announced that it will launch a 100% fur free policy, officially implemented from the brand 2016 autumn and winter series.

The Hugo Boss team works with The Humane Society of the United States and The Fur States.

It is made up of more than 40 animal protection organizations from 28 countries in the world. They will go all out to implement the fur free policy.

Brand campaign series creative director

"Hugo Boss decided to take a different road to make the strategy more sustainable. We should adopt animal protection measures based on this consideration," he said.

HugoBoss plans to stop using Angola goat skin and goose feather, and will give priority to the wool supplier of good intentions to sheep.

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In 2015, Prague, Santiago, Chile, Cairo, Kuwait and Hongkong will launch a new Tory Burch store.

Although the Private Companies declined to disclose specific figures, according to market sources, 30% of the company's revenue came from overseas markets other than the US base camp, of which Europe contributed 10%.

In 2005, Tory Burch first entered the Chinese market as a partner of lac.

Since 2010, in order to further expand its brand, Tory Burch has invested in 10 independent stores in Greater China.

"Europe and Asia have excellent business opportunities for us."

Burch, founder, told reporters.

When she talked about brand expansion strategies in these two regions, she used "cautious" two words, such as site selection.

Last fall, Tory Burch, headquartered in New York, opened the world's largest flagship store in the Kerry Center of Jingan business district, Shanghai.

Located in the most high-end location of Shanghai business, the new store area is close to 1000 square meters (9645 square feet), and opposite is its strong enemy -- another American luxury brand Michael Kors.

The store in Jingan is divided into two layers, including garments, shoes, accessories, household and wrist watches.

The two floor of the clothing area is decorated with elaborate high-end dress fitting rooms and VIP suites.

To celebrate the opening of the flagship store in Shanghai, Tory Burch also launched a series of 22 capsules from China.

In front of Chinese customers, apart from the brand logo double T Logo ballet shoes, the American gold star Black Lively (Blake Lively) wear the gold sequins skirt, and the brand's self positioning -- "the luxury consumer".

In the overall slowdown of the luxury industry, although the high-end brands have been hit hard, the middle market is still vast.

For example, Michael Kors, Tory Burch, Kate Spade and other light luxury brands attract some "atypical" luxury consumers with the price of their close relatives.

Burch explained: "we see many possibilities in Paris.

This is not only a luxury and fashion center, but also the world's leading passenger consumption center.

Tory first entered Europe in 2008 and opened its first store in Rome. In 2008, the first agent in France appeared.

She described the brand's European development strategy as "unhurried": in the main cities, a grape like multi store structure was formed instead of blindly spreading the outlets.

In addition, the sports line Tory Sport of Tory Burch will soon be in the second half of this year through the whole channel, including the entity store and the e-commerce platform called torysport.com. Consumers in Asia and Europe are also the big gold owners aiming at the brand.

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