Late Spring Chill, Clothing Sales Chaos?

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< p > just after the hottest Spring Festival in history. After the Lantern Festival, the heavy snow began to fall in Hangzhou and the temperature dropped to zero below. The change was caught by surprise. The spring clothes that had just been bought had to stay in the wardrobe for a while. The down jacket was put out for a few days. When it came to the late spring chill, many people were worried about this a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > how to wear it.

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< p > this weather condition also disrupted the sales rhythm of "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "in department stores. People who bought spring clothes suddenly fell short, winter clothes were cleared in the last few days, and summer clothes began to get on the shelves ahead of time. The clothes in three seasons appeared in department stores at a time, but their sales performance was somewhat blue.

People in the Department Store believe that Spring Festival is good this year, and it depends on the next 38 quarters. If the weather is better, the sales of spring and summer wear will be significantly improved.

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< p > < strong > late spring, people who buy spring clothes are less than < /strong > /p >

In the past two weeks, Hangzhou was caught in the "cold spring". After a few days of rain and snow, the temperature dropped to zero. People who were looking forward to spring came to wear the down jacket again. P

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< p > "these two days do not know how to dress, and the thin coat bought during the new year can not be worn."

Ms. Cao said that last weekend, she went to a shopping mall with her friends to have dinner. By the way, she looked at the spring clothes on the shelves. The price of a printed cotton jacket was around 1200 yuan. There was no discount, so she felt like she could not do it.

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< p > less spring clothes and bad weather, the sale of spring stores in department stores has been greatly affected in the past two weeks. Sales of women's clothing have declined in many department stores.

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< p > it is reported that at present, the new rate of spring clothes in department stores has reached 80% to 90%, while most brands still have no discount as before the festival. A few brands such as Ou Shi Li and Yi have already hit the lowest 10 percent off discount.

In addition, winter clothing is in the final wave of clearance, the lowest discount has reached eighty percent off, most of which are broken.

And faster clothing brands, such as Zara, H&M, and RAF Lauren, can't wait to start new summer T-shirts. "When the weather rises to 15 degrees Celsius, spring and summer wear will start to sell."

Sales of the counter said.

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< p > < strong > spring dress > a href= "http://www.91se91.com/" > Sales > /a > period shortened, merchant game 38 section < /strong > /p >

< p > clothing industry has been dubbed as "relying on heaven" industry. The capricious weather often changes the dynamic sales of clothing. As a clothing brand, the most feared thing is "the weather is cold, the winter clothes are sold out, the weather is hot and the spring clothes are not yet on".

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< p > "indeed, in recent years, the sales period of spring clothing has been shortened, and even some brands have declared that they do not make spring clothes, and climate change is also a very significant factor."

Department store insiders said.

It is reported that spring clothes will first appear in December of the previous year, and will appear in January next year, and after the lunar new year to March, it is the golden period of spring sales. This period is also a time to really pull the sales of spring clothes.

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< p > "at the moment, the customers of spring clothes are not sensitive to the weather. Many of them are holding the mentality of" grabbing new money ". They will hoard the spring clothes early and do not rush to wear them. Once the temperature is suitable for March, the sales of spring clothes will really be pulled up, and the corresponding discount discounts will start, which will account for about 80% of the sales of the counters.

The store staff said.

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< p > from the present point of view, if you have the style of spring clothes and the abundance of your hands, you may wish to start with one or two pieces. But if you want to buy spring clothes with a high price performance ratio, the next 38 festivals will launch many preferential activities, which is the best time to start spring clothes.

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