Tiffany Captures The Way Of Global Women'S Hearts

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< p > February 14, 2014 is both the western "a href=" http://sjfzxm.com/news/index_s.asp "Valentine's Day < /a" and "Lantern Festival". Today, micro-blog saw several exquisite advertising copywriters released by Tiffany, and suddenly wanted to discuss the way of Tiffany's brand with everyone.

Now let's take a look at the growth of Tiffany, one of the truly international brand representatives.

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< p > < strong > Tiffany brand road > /strong > /p >

In September 18, 1837, the first Tiffany store in Broadway 259, New York, opened in P.

The first day's turnover was US $4.98.

Who can expect that after nearly two centuries of development, < a href= "http://sjfzxm.com/news/index_s.asp" > Tiffany < /a > has become a few world-class luxury brands in the United States. What is worth mentioning is that most of the traditional luxury brands are in Europe.

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< p > 1886 Charles Lewis Tiffany launched the famous Tiffany Setting engagement diamond ring, which is still an immortal symbol of the solemn pledge of love and sincere love.

The famous six claw diamond diamond ring has quickly captured the hearts of women around the world and has become a model of many diamond rings.

We feel: < /p >

< p > 1926, the United States decided to adopt Tiffany&Co. platinum purity (95%) as the official standard across the country.

Subsequently, this standard quickly became the global silver standard, and we saw that the 925 silver on the market was made by the Tiffany family.

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< p > 1960, Audrey Hepburn showed the Tiffany style of New York vividly in the movie "breakfast of Tiffany".

The film has been praised by the film critics as the best comedy in the 60s of the last century, which has contributed to the Tiffany brand's influence in the world.

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< p > except for Tiffany Setting, Tiffany's unique Lake Blue packaging gift box has also become the symbol of T family: < /p >

< p > < strong > let's look at the official commentary: < /strong > /p >

"P >" since the day of its publication, the Tiffany blue gift box has attracted the whole world with its unique charm.

As we all know, only the customers who buy Tiffany products can get this kind of gift box that you see at first sight. This rule was made by Charles Lewis Tiffany in that year.

As in the 1906 New York sun, "Tiffany has the same product, no matter how much it costs, it can not be bought because it is not sold."

This is the gift box of Tiffany.

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< p > no matter in the busy streets, you will be able to glance at the occasional box or look at it. Tiffany's blue gift box will make you palpitate. It symbolizes the elegant, noble, unique and perfect craft tradition of Tiffany.

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< p > the original Tiffany packaging box was made in China. Of course, you can find a large number of suppliers who claim to be able to produce Tiffany original packaging in Alibaba. Don't be fooled. That's not true.

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< p > < strong > Tiffany intellectual property protection measures < /strong > /p >

< p > the more famous brands are facing the situation of being plagiarized. In eBay or even other places, you can find Tiffany accessories that sell for less than 30 dollars, most of them are imitation goods.

Since 2011, the Chinese government has stepped up its crackdown on illegal sales of intellectual property rights.

At that time, cross border retail was a gray area. Many small sellers were promoting the sale of Tiffany imitation products to overseas buyers through self built websites, which seriously damaged the reputation of Tiffany and violated < a href= "http://sjfzxm.com/news/index_s.asp" > intellectual property rights < /a >

Tiffany submitted evidence to the US court through investigation and evidence collection, and finally got the domain name supporting the recovery of infringing websites.

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< p > 2013, one of the reasons why cross border electricity providers are grey and low-key is that most of the best-selling products are copycat products.

The 3C of the cross-border electricity supplier, DX, was prosecuted by an overseas company on the grounds of infringement, and was frozen by 2 million dollars by Paypal.

The problem of selling infringing products is also a problem that we can not avoid.

Why China is a big manufacturing country but can not find several global brands? This phenomenon deserves our reflection.

However, with the expansion of cross-border retail channels in the world, overseas brands are beginning to emerge.

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< p > < strong > the rise of cross border overseas brands < /strong > /p >

< p > in recent years, after the emergence of cross border retailing and the infringement problem in 2013, cross-border product brands have emerged one after another. The backgrounds of these successful brand founders are different. There are Anker created by returnees of technical origin, Tenvis with the background of being a foundry mode and a successful pformation of B2C channel, and Romwe with good marketing background.

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< p > for small and medium-sized enterprises, we must make brand.

For the benefits of branding, here is an example: a small business has applied for an independent brand and set up a website for product promotion in North America.

Over the past year, the site has not only had hundreds of thousands of dollars in turnover, but also with a very high gross profit margin, up to 75%.

Before the company made OEM for foreign customers, its gross profit margin was very poor, only about 8%.

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< p > brand is not built in a short time, and the formation of word of mouth effect will not happen overnight. Fortunately, with the rise of social media, enterprises will have wider channels for brand marketing and lower cost.

Enterprises can not relax the quality of "a href=" http://sjfzxm.com/news/index_s.asp "brand" /a "this string.

China is not only a world factory, but also a big manufacturing country. With the accumulation of time, a number of pnational brands will emerge in the future.

Perome believes that although there are no international brands in the short run, as time goes on, the ranks of world brands will have a place in Chinese brands sooner or later.

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