The Sales Mode Of Shopping Centers In Prefecture Level Cities Is Being Tested By Life And Death.

　　 business The supply peak has arrived, and there is no strength to save itself. It is expected that the number of shopping centers in China will reach 4500 in 2015, and the commercial building area will reach 300 million square meters. From now until 2025, there will be 7000 more open businesses, and there will be over 10000 shopping centers.

In fact, the most easily overlooked is the bubble of prefecture level city shopping centers. The development of small and medium-sized enterprises in the main business projects. In the 4 years from 2010 to 2013, the number of urban complexes in prefecture level cities increased by 3-5 times. The number of commercial complexes in most prefecture level cities increased abruptly from the blank in 2010 or from one to two commercial complexes to more than 10 in construction and opening up. The core driving engine of the ambitious transformation of the old city is still complex.

Extensive development mode, let Sale Become the biggest obstacle to test cash flow and financing. The high expectation of the development enterprises is mainly reflected in the commercial real estate projects mainly based on sales and leaseback. The problems encountered in the sales process are very similar. Less investment groups are gradually diluted by competitors. The radiation capability of prefecture level cities is weak, the absorptive capacity of foreign investors is not strong, investors are becoming more and more smart, their commercial sales area is too large, the market performance is much lower than expected, opening up is not ideal, and some of the "fine meat" can be sold, and the rest of the group is not interested.

There are 8 shopping centres under construction in a county-level city and less than 200 thousand of the urban population. In addition to one of them, the other basically takes after sales mode. In 2011, the first sale of the 1 floor average price reached 30 thousand, the highest breakthrough was 70 thousand, and the rent return was 5 years, with an annual return of 5%. And since 2012, the shopping mall has been put into the market. Due to the increasing number of competitors, fewer and fewer local investment groups, the number of return rent has gradually extended from 5 years to 7 years, 10 years, and 15 years of rent repayment commitments. The proportion of annual rent collection increased from 5% to 7%, 9%, and the highest breakthrough was 12%.

But unexpected development enterprises expect that the phenomenon of robbing shops in 2011 basically disappeared. In 2013, the proportion of visiting customers, intention customers and next order customers dropped sharply, and even the storage customers were not ideal and delayed opening. One of them was based on year-end project settlement, personnel salaries, tax settlement and other financial pressure, which was lower than the price of storage and opened. However, it ended up selling less than 2 hundred million. The total output value of the project is 1 billion. It means that there are 90% big pavements, which are not in good position, or the floors with higher floors are in a long sales cycle.

The above case is a common problem of sales centers in prefecture level cities. What is even worse is that with the competition for competition, serious projects will start to price war. The proportion of annual rental returns will rise from 7% to 22%. (10%) to 20% in Shehong. The oversupply of market structure has led some of the customers to unsubscribe or check out. A project in Qionglai, the total output value of 800 million, the opening to 200 million, after the long period of removal of the period; a project in Nanchong, the first time after the opening of less than 3 months, the old owner began to ask for return, the agency will not be able to get a Commission, the sales team is unstable, the speculative agency is not put out. At the beginning, the main shop was driven by the pledge, and the unified operation of the leaseback business suddenly failed. The supermarket main shops that had signed the intent to enter the agreement began to hesitate.

Sales of this prefecture level city. Shopping Mall The three biggest test of investment difficulty, sales difficulty and opening up operation is the most fatal sales disruption. It is also the biggest shuffle hidden in the commercial real estate field. Because sales are directly related to cash flow.

The current small and medium-sized commercial real estate development enterprises, whether active or passive into the commercial real estate gold rush, have gradually entered the deep water area, some have been in a quagmire. The defeat of the temple at the beginning led to the chill of the enterprises in the commercial real estate. From the perspective of admiral FOK, it is impossible to save themselves. The commercial real estate bubble is already a plight of the industry. It even involves the health of the national economy. It may be waiting for the real estate to become financial. It is the cure for the government to widen the commercial real estate financial certificate, but in the light of the current reform pace, it is far from being expected. Take care of yourself.