Wangfujing: To Start Wechat Payment In Full

During the Spring Festival, WeChat red envelopes triggered a round of red envelopes hot, instant hot, people have to sigh again and admire Tencent WeChat technology team.

What is most worth mentioning is that Tencent WeChat payment Its powerful functions immediately attract many eyeballs in the market and various industries. In the context of the Internet age, traditional commodities Retail industry In order to transform the online and offline integration channels, the story of department store O2O will continue.

On the night of February 11th, the Wangfujing announced that the company signed a strategic cooperation framework agreement with Tencent recently. The two sides have formed a strategic partnership and will cooperate with each other on the WeChat public platform business function and WeChat payment service.

How to launch strategic cooperation? The Wangfujing Bulletin shows that the company and Tencent will use their respective advantages to support each other in terms of technology, platform, market and media, and carry out long-term and sustained strategic cooperation based on existing and future business.

Under the terms of cooperation, the two sides will carry out specific cooperation on WeChat public platform business function and WeChat payment service. Tencent will open up its advantageous business and mature market to the company, and help to build the company's full channel service system in terms of market resources, business development, data sharing and analysis, and technology operation.

Meanwhile, Wangfujing Tencent's first cooperation project will also be unveiled. In February 14th, on the eve of Valentine's day, WeChat's shopping with Tencent will be tested at the Beijing flagship store in the department store of Beijing, and will continue to launch new cooperative projects later.

In fact, Wangfujing has already seen Tencent WeChat, and there are signs that it can be seen. Knowing from the three quarterly report of Wangfujing in 2013, Wangfujing department store and Tencent WeChat platform cooperate to open Wangfujing department store micro life card, realize the binding of micro life card and entity store members, and complete the operation of customer consumption points, discount and self help promotion level through the electronic membership card.

In November last year, a research summary also wrote that the WeChat payment project is being launched, to achieve WeChat payment in the entity store process. Through the counter digitalization, customers can scan the two-dimensional code of the counters after selecting the goods, and submit them directly through the payment of WeChat. The payroll can be reduced, and the cash of the micro payment will be directly entered into the Wangfujing account.

It can be seen that this cooperation between Wangfujing and Tencent is long bedding, and now it is a natural course. In the future, cooperation between Wangfujing and Tencent believes there will be more new moves. Wangfujing's O2O business model is officially opened.