Sell Meng Marketing: Cater To Audience Brand Younger Trend

The consumption structure of "P" brand Young China is undergoing tremendous changes. The total number of people after 80 and 90 is nearly 400 million, and the younger generation has become the new force of consumption.

The changes in the media environment that followed have led to numerous challenges for many brands that have "earned fame": apple is on fire, Samsung has risen, Motorola has gone bankrupt, NOKIA has been bought by Microsoft...

The wave of youth has surged. In the face of the new rules of the game, many famous enterprises have begun to lay down their faces and please a href= "http://www.91se91.com/news/list.aspx ClassID=101112107108".

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< p > brand aging refers to the failure of young consumers to follow up after the withdrawal of the older generation of consumers.

The brand market will shrink gradually. In the past, the brand competition is the leader of the industry, whose product is more authentic, and whose history is more distant.

Nowadays, the biggest problem facing the traditional brand appeal is how to touch the hearts of the younger generation.

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The purpose of selling brand P is to win the favor of the younger generation. Selling Meng marketing is the brand's communication with all kinds of network language, fashion hotspots and young consumers.

Sprouting should be sprouting up. Interaction is the key. First, let consumers like you before you can let consumers accept and buy.

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This summer, Coca-Cola has made a breakthrough in marketing. Its new packaging in China, such as "girlfriends", "natural stay", "pure men", "promising young people", "eat goods" and so on, has almost covered the Internet buzzwords in China in recent years. P

This change has always won a large number of young consumers in China, Coca-Cola, whose main emotional appeal is "family happiness".

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< p > Apple Corp recently released iPhone 5S, < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107107" > iPhone 5C < /a > "sell Meng".

Unlike the classic black and white colors of the past, this heavy champagne color is very bright.

At the end of the launch of the new aircraft conference, the entertaining netizens immediately put the name of "tyrant gold" to the new color of the apple family. While creating endless laughs, it also played a free ad for Apple's new products again and again.

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< p > sell Meng marketing caters to the trend of younger global consumer groups. If we dig from the past marketing concept, this marketing method is nothing new, but only with the rapid development of new media, it gives more marketing value to sell Meng marketing, and increases the interaction and dissemination power of selling Meng marketing.

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< p > in the traditional marketing concept, the "3B principle" as < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107105" > advertising creativity < /a > performance is enduring.

It is easy to see from our daily contact advertisements that infants, Baby, Beast and Beauty are the main characters of advertising images.

Whether it's fashion brands or cars or the most popular consumer products, many of them can't be ignored by babies. The words that are popular in Internet terminology are sprouting. Animals are popular both in the Madison Avenue in the United States or in the local advertising circles in China, because animals can generate new sense of humor and give consumers a relaxed and joyful psychological experience after being endowed with emotion and behavior. This is the biggest attraction for consumers.

But beauty, as one of the biggest advertising protagonists, has made consumers feel fatigued. If the beauty will sell Meng, I believe the advertising effect must be surprisingly effective.

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< p > every marketing concept has its applicable cycle, and marketing diversification is the cornerstone of the brand's sustainable development. It can be a spoiled selling sprout. It can search for the soul, and it can be a romantic experience.

However, not every brand is suitable for selling Meng marketing.

Just sell the sprout can get the favor of consumers, selling sprouting misconduct will bring great harm to the brand.

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< p > for example, after the 2008 Beijing Olympic Games, the Chinese sports brand Lining, who was in the ascendant of the day, took the lead in revealing the new brand proposition of "post-90s Lining" in order to stop the trend of its brand aging.

However, the concept that its brand wants to express is ambiguous. This bold marketing initiative has not been matched by the systematic brand younger initiatives. As a result, it has not only won the hearts of the post-90s generation, but has lost the support of the original consumers of the Lining brand after 70.

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< p > the key to selling Meng marketing is sprouting.

Every a href= "http://www.91se91.com/news/list.aspx? ClassID=101112107102" "sell Meng" /a "successful brand itself has sprouting DNA, a successful sprouting point must be able to interact with consumers and topics.

All the brands that sell Meng have a common feature: selling Meng has produced a lot of topics at the same time, and these topics are consumers' delight in enjoying after dinner, and consumers are willing to share in the new media.

Only in this way can we continue the good reputation of the brand and increase the positive energy of the brand, at the same time, it will greatly promote the brand younger.

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