2025 Release Of China'S Leading Apparel Brand -- Leading The Industry In Technological Change And Ecological Innovation

Driven by digitalization and carbon neutrality, China's garment industry is undergoing a profound transformation from "scale expansion" to "value creation".

Recently, the results of the "2025 (8th) China Garment Bidding Procurement Evaluation and Promotion" activity hosted by the bidding supply chain brand promotion platform were announced. The five brands of Hailan Home, Senma, Bosiden, Luomeng and Caizi have been successfully selected as "2025 China's Leading Clothing Brand" by virtue of their technological innovation and ecological synergy. The activity is based on the platform's massive clothing bidding procurement project big data, supply chain performance evaluation and customer survey results, aiming to set a new benchmark for industry innovation and green transformation, and drive industrial upgrading. At the same time, it shows the new picture of the upgrading of China's clothing industry, and also provides authoritative reference for the clothing bidding and procurement of enterprises and institutions across the country and the upstream and downstream cooperation of the industrial chain.

　 Technological innovation and ecological reconstruction

The leading brands selected this time are not only in the forefront of the industry in terms of full link digital capabilities, but also actively practice the concept of sustainable fashion. These brands reshape the industry boundary with scientific and technological innovation, and drive product innovation through in-depth application of cutting-edge technologies with AI customization as the core. Smart fibers, 3D knitting and meta universe digital fashion break through physical limitations, and evolve clothing into a scientific and technological interface. At the same time, we will continue to optimize the supply chain response efficiency and strengthen the flexible manufacturing capability to build an agile competitive advantage covering the whole cycle of "design production delivery". Drive the transformation of the whole industrial chain with sustainable development, optimize the production and circular business model of bio based materials and AI to build a green closed loop, so that environmental protection can transform from a cost burden to a value engine and seize the strategic highland in the era of carbon economy. The person in charge of the platform pointed out that China's clothing industry is changing from "scale driven" to "value driven", and the supply chain of leading brand enterprises has gradually realized the leap from "cost control" to "ecological empowerment".

　 Cultural gene and value promotion

"2025 China's leading apparel brand" reconstructs the global narrative with cultural decoding, transforms regional symbols such as tribal totems and intangible cultural heritage crafts into global aesthetic language, and ignites emotional resonance through digital communication. This creative transformation across geography makes clothing a carrier of civilized dialogue, forging an unrepeatable brand soul in the wave of technological homogenization - when products carry cultural identity and spiritual values, enterprises will transform from commodity manufacturers to writers of the spirit of the times.

With the deepening of RCEP and the improvement of digital trade rules, China's leading apparel brands are moving towards the high-end of the global value chain with a new triangle model of "technology+culture+sustainability". This industrial upgrading driven by the supply chain revolution may redefine the international competitiveness of "Made in China".

　 Attachment: 2025 China's Leading Clothing Brands List

1. Home of Hailan Group Co., Ltd

Hailan Home, a clothing brand with national universality, creates high-quality clothing while ensuring the price is close to the people. After more than 20 years of polishing, it has grown into a well-known national brand, with more than 5000 stores nationwide and more than 40 million online members. From "men's wardrobe" to "national brand of clothing", Hailan Home insists on being a Chinese brand that reassures Chinese consumers and has a sense of companionship, and constantly resonates with the people and grows together.

Hailan Home has always believed that good clothing is vital, not only to help empower individuals with comfort and dignity, but also to believe and affirm the unique self value of every ordinary and extraordinary individual in China. Therefore, adhering to the product philosophy of "fit for human body, excellent appearance, fit for human needs, and reach for people", we continue to improve the inclusive coverage, iterative design professionalism, and keep up with the changes in contemporary needs Improve insight and empathy, create energetic clothes, and serve everyone's brilliance.

2. Sima Zhejiang Sima Clothing Co., Ltd

Zhejiang Sima Clothing Co., Ltd. is a comprehensive private enterprise focusing on multi brand clothing operation and featuring "virtual operation". The company has two core clothing brands, "Sima" and "Balabala", which are respectively the leading brands in the field of domestic leisure clothing and children's clothing, among which the company's leisure children's clothing business ranks among the top three in the global segment. In recent years, the company has built a multi brand matrix covering different consumption levels, different consumption ages, and different consumption scenarios by means of acquisition, cooperation, agency, self support, etc. The brand has nearly 9000 terminal stores in the world. The company has been listed as one of the top ten profit and sales companies in China's garment industry and one of the top 500 private enterprises in China for many consecutive years. In 2020, it will become one of the Fortune 500.

Up to now, it has donated more than 500 million yuan to the society through the group company, and provided 200000 jobs for the society through the integration and reconstruction of the industrial chain. Through years of efforts, Sima has successively won the honors of National Civilized Unit, National May Day Labor Award, National Model Enterprise with Harmonious Labor Relations, National Model Home of Workers, China Charity Award, National Garment Standardization Special Contribution Award, National Product and Service Quality Integrity Demonstration Enterprise, etc.

3. Bosideng Bosideng Down Garment Co., Ltd

Bosideng Down Garment Co., Ltd., founded in 1976, is a world-famous down garment brand enterprise, whose main products are down garments In 29 years (1995-2023), the sales volume of the Chinese market was the first, and the total scale was the world's leading. In 2023, the market share of the group's brand portfolio will be 24.44%, and the market share will be 53.40%. Bosiden ranks among the top 500 private enterprises in China's manufacturing industry and the top 500 private enterprises in China. For three consecutive years, it has been ranked among the top 50 most valuable apparel brands in the world, and has become an outstanding representative of Chinese private enterprises in implementing brand development strategies.

As of November 2024, the company has 1304 valid patents (including 61 invention patents and 181 utility model patents), 95 software copyrights, participated in the preparation and revision of 26 international standards, 15 national standards, 5 industrial standards, 18 group standards and 6 enterprise standards, and undertook the International Down and Feather Bureau (IDBB) China's governing unit, the secretariat of ISO/TC133 Technical Committee on Clothing Size Series and Codes, and SAC/TC Subcommittee on Down Garments 219/SC1) to promote major breakthroughs in the standardization of Chinese clothing. The core products won the gold medal of China Excellent Industrial Design Award ISPO Global Design Award, German Red Dot Award and other honors, the company won the National Development and Reform Commission's pilot enterprise for the integrated development of advanced manufacturing and modern service industry, the national excellent intelligent factory, the first batch of "digital pilot" enterprises of the Ministry of Industry and Information Technology, the national intelligent manufacturing demonstration factory, the national characteristic industrial Internet platform, the national big data industry development demonstration enterprise National demonstration enterprise of integration of industrialization and industrialization, national demonstration enterprise of supply chain innovation and application, etc.

4. Romon Romon Group Co., Ltd

Romon (English: ROMON), founded in 1978, is a well-known domestic clothing enterprise mainly engaged in the design, research and development, production and sales of middle and high-end men's and women's suits, shirts, professional clothes and other clothing series. There are more than 10000 high-quality employees, with a brand value of more than 10 billion yuan. It has a professional suit production line and a production line equipped with professional shirts and women's clothes, with an annual output of more than 6 million sets of various clothing. In 2022, the annual sales volume of "Romon" brand men's suits and shirts will be among the top three in China.

Romon is one of the first batch of national ministerial quality products and the first top ten clothing brands in China, which has created 15 first items in China's clothing industry. The Group has become one of the top 100 garment enterprises in terms of sales volume and profit and tax in China for consecutive years, and has been successively elected as the national "contract abiding and trustworthy enterprise", "top 500 private enterprises in China", "top 500 manufacturing enterprises in China", and "leading enterprise in China's professional clothing". Romon brand has won the honorary titles of "landmark brand of China's suit industry" and "key tracking and cultivation brand of the Ministry of Industry and Information Technology of the People's Republic of China and China Textile Union" for many consecutive years.

Romon brand has been honored as the "leading brand in China's consumer goods market for 20 years or more in a row for 30 years". In April 2023, it won the title of "Leading Brand in Marketing". In November 2023, Luomeng was awarded the title of "National Demonstration Base for Productive Protection of Intangible Cultural Heritage".

5. Talent Talent Clothing Co., Ltd

Talent Clothing Co., Ltd., founded in 1983, headquartered in Putian, Fujian, is a men's clothing brand enterprise integrating research and development, design, production and sales. The company has two major industrial parks, namely, Talent Creative Park and Talent Smart Park, six factories, 34 professional garment production lines, thousands of international advanced automatic production equipment, and an annual production capacity of more than 10 million pieces (sets). Its products cover a full range of clothing, including shirts, T-shirts, sweaters, suits, trousers, casual pants, jackets, down jackets, etc. The company takes building a Chinese cultural brand as its own responsibility, strengthens cultural confidence, strengthens quality inheritance, promotes "wearing talents, real talents", and strives to create fashionable boutiques. It has nine R&D and creative centers around the world, and has nearly 2000 stores in provinces, cities, autonomous regions across the country.

Talents take the promotion of Chinese culture as their own responsibility, change the "tide", promote the "tide" to bring forth new ideas, and become active on the international stage to create fashionable boutiques. The characteristic brand image of "Chinese style, talent sentiment" created by the company, and the warm feelings of "talent, passion, talent beauty" have been deeply rooted in the hearts of the people, winning the favor of consumers.

After 42 years of development and growth, talented people have successively won the titles of China's Top Brand, China's 500 Most Valuable Brands, China's Top 100 Brands with Influence, Asia's Top 500, National Contract abiding and Credible Unit, China's Most Popular Men's Wear Brand, National Green Factory, Fujian Famous Brand Products, Fujian Famous Trademarks, Fujian Industrial Leading Enterprises There are more than 100 honors at or above the provincial level, such as Top 100 Innovative Private Enterprises in Fujian Province, and Fujian Advanced Integrity Unit, among the top 100 apparel enterprises in China.

While developing, the company actively participates in supporting social and industrial development and construction. The company always takes "integrity demonstration enterprise" as the main theme of development, takes customer satisfaction as the goal, abides by laws and disciplines, is honest and trustworthy, and builds a good reputation of the enterprise. Talent clothing participated in the preparation of 4 national standards, 3 industrial standards, 1 local standard, 1 group standard, and released 7 enterprise standards to create high-quality products and help the industry develop in high quality.