Gather Strength To Tap Potential, Gather Intelligence And Create Efficiency! Hongdou Group Launched The 21St Potential Tapping Month Activity

People are diligent and spring comes early, so it's time to forge ahead. Since the launch of the 21st Tapping Potential Month activity in March, the Red Bean Group has anchored the overall goal of "2025 cost reduction and efficiency increase year", around the deployment work of "maximizing sales and minimizing costs", actively made suggestions and suggestions, explored potential in depth and reality, and constantly emerged new highlights in the promotion of the activity to achieve new results.

Zhou Haijiang, Chairman of the Board of Directors of Red Bean Group, stressed that enterprise efficiency should cover three aspects: management efficiency, operation efficiency and innovation efficiency. Management efficiency is to reduce costs, operation efficiency is to increase revenue, innovation efficiency is to differentiate, both cost reduction and revenue increase. He pointed out that at present, all industries are showing an upward trend. The people of Hongdou should make great efforts, take the maximization of sales and the reduction of six costs (investment cost, supply cost, production cost, quality cost, management cost, and circulation cost) as the starting point, continue to strengthen the goal assessment, carry out post based mass innovation, and make solid and breakthrough work in the potential tapping month.

Aggressively attack the market, expand customers in multiple dimensions, and activate the new engine of sales growth

In order to further strengthen the performance and improve the service, Red Bean (600400. SH) has dug deep into the new potential of "holiday economy". At present, 4892 road shows, local promotions and red powder festivals have been held, with a year-on-year increase of 35% in the sales of event stores; We will make every effort to play a strategic combination of explosive products, promote group buying, flash buying, internal shopping, and the renewal of old clothes, and help the cumulative sales of "zero sense comfortable shirts" exceed 2 million; Build a private domain traffic pool to serve users, use the "Red Bean Comfortable Men's Wear" small program to promote daily sales and the "Man Shining Season" to promote activities, select four season categories and "All in One" packages, and achieve incremental disruption. At the same time, through the refined operation of brand channels, we upgraded the image of the "Comfortable Red Bean" terminal store, reached the young generation of red bean members in many ways, attracted 185000 new users, and let more people wear more comfortable clothes.

General Motors (601500. SH) focuses on strengthening the construction of products, services and organizational capacity, deeply implements the channel multiplication plan, consolidates the foundation of highland and model markets, increases the development of weak and blank markets, and realizes flexible efficiency. At the end of February, GM's 2025 National Kick off Campaign ended successfully. With the advantages of high quality price ratio product matrix, as well as increased benefits such as cash incentives and lottery gifts, orders at various kick-off venues were booming. The sales amount of a single meeting repeatedly exceeded the ten million yuan mark, and the "first" achievement was achieved with the spirit of "striving to be the first" to ensure the successful completion of the first quarter goals and tasks.

Adhering to the brand concept of "living for comfort", Red Bean Home has successfully held the 17th Baby Cotton Comfort Bra Festival, Wuxi Station Spring New Product Cherry Blossom Show, Crazy Friday marketing activities, and released the three core cup series of baby cotton comfortable bra and the co branded "Green Rose" luxury series of new interior wear products, Wearing Yueji comfortably into Van Gogh's wanton bright oil painting colors, and integrating classical art aesthetics into the "know you" narrative of cutting-edge innovative technology, it quickly won the favor of women consumers. In the first live broadcast of the new product release, Red Bean made remarkable achievements at home: 7.288 million people were exposed in the live broadcast room, and the sales of new products exceeded 2 million yuan, achieving a double increase in brand voice and sales.

Lean management, resource efficiency improvement, and building new advantages in cost competition

Red Bean implemented the six cost reduction tasks, strictly followed the principle of "every bidding should be done", and did not purchase, sign contracts and put into storage without bidding, bargaining and price comparison. In March, 14 procurement projects including props, store sites, fabrics and accessories are planned to be completed. As of March 5, the bidding and procurement of 6 projects had been completed, with a decrease of 1.4432 million yuan, 4.39% year-on-year. In addition, measures such as reducing store rent, lean management of factories to "save expenses and reduce consumption", and pay close attention to the two funds have been taken to achieve significant improvement in human efficiency, product efficiency, and energy efficiency and empower enterprises to reduce burdens.

Focusing on the goal of "adhering to one orientation, introducing three kinds of thinking, and solving the five major pain points", General Motors promotes all aspects of lean production, and realizes end-to-end cost reduction and efficiency increase by combining specific measures such as ensuring order delivery, eliminating process waste, reducing equipment management losses, and improving human efficiency. In January, GM Thailand's semi steel radial tires hit a record high again, with the daily output exceeding 30000 for the first time; The daily output of the Cambodia base has broken through 20000 lines, and the order quantity exceeds 40% of the actual maximum capacity; The domestic semi steel phase II project was put into production in June last year. At present, the daily output has reached 10500, striving to have a production capacity of 6 million in June this year. Based on the advantages of three major production bases in Wuxi, Thailand and Cambodia, GM quickly transformed its production capacity advantages into economic benefits, accelerated the progress of project payment collection, and reduced the cost of capital occupation.

Hongdou Home Company accurately implemented policies, explored potential and stored energy, carried out inventory of idle assets and resources, and explored a new path to change "sleeping assets" into "income increasing living water". At the same time, we made great efforts in finding problems, improving rectification, and making up shortcomings, and improved the one-time pass rate of products. The comprehensive return rate of major self delivery platforms was 5.14% lower than that of competitive products, effectively reducing quality costs and improving consumer satisfaction.

In addition, Red Bean Children's Wear Company, Professional Wear Company, Cambodia Company and other subsidiaries' potential tapping activities are also in hot progress, with frequent highlights of rationalization proposals and remarkable business performance.

Gather joint efforts and forge ahead consensus. To achieve the high-quality development goal of "cost reduction and efficiency increase" in 2025, the first quarter is crucial. Next, the Red Bean Group will continue to anchor the task of "maximizing sales and minimizing costs", strengthen confidence, seize opportunities, further boost the spirit of entrepreneurship, focus on efficiency, busy production, expand the market, tap potential into the deep and practical, strictly and carefully implement, and lay a solid foundation for "hundreds of billions of red beans, smart red beans, happy red beans, and century old red beans"!