2025 (The 30Th) China Fashion Forum: Return To The Meta Proposition Of Clothing

Time is like tide, brand is like boat. In the ebb and flow of the tide, the faith in the brand is like a cable - one end is tied with the simple ingenuity of "focusing on every inch of fabric", the other end is extended to the star journey of "defining future aesthetics". From April 1 to 2, the "2025 (30th) China Fashion Forum", sponsored by the China National Garment Association, co organized by Lingdi Style3D, and organized by Beijing Shengshijianian International Cultural Development Co., Ltd., successfully ended in Beijing with the theme of "the essence and future of clothing brands".

In the past 30 years, China Fashion Forum has always resonated with the industry. On the occasion of the 30th anniversary, the China Garment Forum returned to the original intention of "making a good dress", discussing how Chinese clothing brands can forge core competitiveness in the globalization wave and help the industrial value leap.

On the first day of the forum, Sun Ruizhe, President of China Textile Industry Federation, Chen Dapeng, Vice President of China Textile Industry Federation and President of China Garment Association, Cao Xuejun, former first level inspector of Consumer Products Industry Department of Ministry of Industry and Information Technology, Xie Qing, Executive Vice President of China Garment Association, Jiao Pei, Full time Vice President, Qu Fei, Secretary General, Du Yanbing, Full time Vice President, Executive Chairman of China Garment Forum Wang Jun, Chairman of Beijing Shengshijianian International Cultural Development Co., Ltd., Xia Guoxin, Chairman in Office of the Presidium of China Fashion Forum, Chairman and General Manager of Shenzhen Golis Clothing Co., Ltd., Chairman in Office of the Presidium of China Fashion Forum Ye Shouzeng, founder and chairman of ICCF Group and CEO of ICICLE brand, Liu Chen, founder and CEO of Style3D, Wang Limei, general manager of Hongbo Business, Zhang Rongming, founder of Aime brand and chairman and president of Aime Co., Ltd., Mao Jihong, founder of EXCEPTION de MIXMIND/Fangsuo Commune, and Miao Hongbing, chairman of Beijing White Collar Fashion Co., Ltd, Hu Qiming, founder of GOELIA Goliath, Hu Dongmei, secretary of the Party Committee and general manager of Dayang Group Co., Ltd., Zheng Nianhua, president of Zhejiang Clothing Industry Association and chairman of Hangzhou Yishang Town Operation Development Co., Ltd., Chen Yongbin, chairman of Zhengzhou Lingxiu Clothing Co., Ltd., Gao Shuli, chairman of Takata Fashion Group, and Wang Tao, president of Beijing Fangsheng Fashion Co., Ltd, Sun Qingfeng, Chairman of Shanghai Zhaowu Brand Management Co., Ltd., Wang Anni, Founder and General Manager of ANNENONO brand, Liu Chaoying, Founder and Creative Director of Chausheng CHAU · Rising brand, Chen Yu, Founder and Design Director of STUDIO, Chen Yu, Founder of Shanghai Yihongyan Cheongsam, Ma Junyu, The co-founder of INXX and the founder of KSSS brand, Gu Liang, CEO of Hangzhou Guliang Culture and Art Co., Ltd. and founder of Gulang Jiji brand, Zhang Lujian, founder of Rizuo, Little Rizuo, Yewu and Ajian Clothing Mobile, and Mary Ma, founder of Fabric Library, Meng Tianchu, general manager of UNICA brand, Zhou Zunlin, deputy general manager of Jifa Group Co., Ltd., and Chai Fangjun, chairman of Shanghai Dingtian Fashion Technology Co., Ltd And other leading guests, experts and scholars, entrepreneurs, media and university representatives attended the event.

Understanding: anchoring high value coordinates in the global context

On the morning of January 1, the opening conference of Hongbo business focused on "knowing the situation: the origin and creation of value", facing the dialectical proposition in the context of globalization - how can international brands deeply cultivate the Chinese market under the global strategic framework? How can Chinese brands knock on the door of the world with high quality? When the new quality productivity is surging like the spring tide, how can Chinese clothing brands forge more resilient brand genes through technology empowerment, design driven, and cultural infiltration? The forum invited industry leaders, enterprise leaders, business leaders, economists and cross-border think tanks to take "long-term" as the anchor point, from "going out" to "integration", propose the core path of "high-value growth", and decode the way to solve the problem of local innovation.

　　 Sun Ruizhe, President of China Textile Industry Federation The keynote speech was titled "Lihua Clothing Essence, Creating a Beautiful Future", and four points were shared:

First, recognize the new topic of industry development in reality. Chinese clothing has entered a stage of high-quality development. We need to answer three questions: how to make further progress in value potential? How to make further progress in innovation potential? How to go further in the concept potential? So as to build a knowledge system and value proposition with Chinese characteristics.

Second, identify the strategic direction of industry development in the overall situation. Seizing the opportunity in the change of the global innovation ecology, we should recognize that AI, on the one hand, is promoting new development paradigms, on the other hand, is also forming more innovation black boxes and risk blind areas. The clothing industry should adapt to the regulation adjustment in the multi balance of innovation, ethics and market. To grasp the opportunities in the change of global value issues, we should systematically grasp the opportunities in common development, rule adjustment, and consumption upgrading, and realize the leap from "cost advantage" to "value advantage", from "passive adaptation" to "active shaping", and from "industrial cooperation" to "civilization mutual learning".

Third, explore the value opportunities of industry development in essence. We need to find the value point of industrial development in the change of attributes, explore innovation points in scientific and technological attributes, highlight points in fashion attributes, catch up points in green attributes, and cut in points in health attributes. Science and technology, fashion, green and health are not separate existence, but an organic whole. It is necessary to redefine the value creation model of the industry at a higher level.

The fourth is to innovate in the middle of defense and start a new splendid journey. Let's start from the essence of the industry, focus on products, improve the chain and strengthen the brand. Polish products with quality as the core, forge the supply chain with efficiency as the core, and build a brand matrix with people as the core.

"Once the foundation is established, then the trend can be established; once the trend is established, but the depth of the creation is different, we should encourage or not encourage the reason." Let us live up to the spring, just ask for hard work, create a beautiful future, and endow our career with longevity.

"In the face of the wave of structural transformation and upgrading of the fashion industry, the future will always belong to those who hold the new 'steering wheel'." In the keynote speech "Imagine the future of China's clothing industry", Xia Guoxin, Chairman and General Manager of Shenzhen Golis Clothing Co., Ltd The future development trend of China's clothing industry is predicted: first, the industry is changing from high-speed development to low-speed development, and the clothing industry is experiencing a profound transformation from "scale dividend" to "value dividend"; Second, personalized demand will promote enterprises to accelerate the layout of multi brand strategy, accelerate the penetration of enterprises into market segments, and the evolution trend of multi brand will continue in the future; Third, consumption upgrading and consumption degradation coexist in the future, the consumer market shows polarization, and high-end quality and extreme cost performance coexist; Fourth, with the continuous improvement of consumers' awareness of environmental protection, green and sustainable fashion will receive more and more attention, and green fashion will become the new favorite of the younger generation; Fifthly, the AI wave will bring about disruptive changes in the clothing industry, which will lead to disruptive changes in the whole industry chain and reshape the industrial ecology of design, production and marketing.

"In the past 30 years, every step of the Chinese clothing industry has been solid and powerful, and Love and the China Clothing Forum have witnessed all this together." Zhang Rongming, Founder of Aime Brand and Chairman of Aime Co., Ltd In the keynote speech of "From Sensory Identification to Value Resonance", the deep thinking of Love on itself was elaborated. Acquire sensory and cultural identity. Through brand image design, Love makes consumers realize that Love is a brand with love, which can represent Chinese culture and accompany the change of women's consciousness. To gain value and social recognition, in the 1990s, love helped women express themselves through clothing; In the first decade of the new century, from "personal consumption" to "family trust", the brand matrix and channel model of "loving one family" were formed; In the second decade of the new century, when we look back on ourselves, love has transformed underwear from a "decoration tool" to a "self identification" medium; At present, love helps women to release their id, and makes underwear a symbol for women to interpret their social roles and personalities. For more than 30 years, Love has helped every woman to shine in all fields with "love and liking" as the core.

In the keynote speech of "4.0 era breaking symbiosis business ecological coupling × emotional value coupling", Wang Limei, General Manager of Hongbo Business The four stages of Hongbo commercial development were sorted out. 1.0 "Buying Times" focused on Hongbo Plaza, 2.0 "Shopping Times" upgraded to exhibition and shopping plaza, 3.0 "About Times" built a central park commercial entity, and 4.0 "Coupling Times" built a 10 dimensional industrial coupling ecosystem with Xicheng Red Square as the carrier. Wang Limei said that in the practice of the 4.0 era, Hongbo built an ecological model with "one body and nine wings" through five dimensional innovation of ecological model, ecological scene, ecological content, ecological planning, and ecological empowerment, abandoned the traditional brand combination logic, and turned to flow oriented business layout. At the same time, it focuses on emotional value coupling, realizes value resonance through flow innovation, brand empowerment, value fit, and business diversification, and breaks the industry boundaries by taking advantage of brand culture. In the future, Hongbo Business will continue to forge ahead firmly, becoming a "communicator" of cultural confidence, an "amplifier" of brand value, and a "dreamer" of fashion life.

　　 Lu Feng, Professor, School of Government Management, Peking University The keynote speech of "Industry and China's Economic Growth" pointed out that the industrial system is composed of different departments with mutual demand and supply links. High tech industry is endogenous in the industrial system, and its development can drive the upgrading of traditional industries, but cannot be separated from the support of the latter. Whether a single industry has excess capacity does not depend on the capacity of the industry, but on the overall growth of the industrial system. In the face of the current world situation, China should open its hands and let all industries develop their own advantages to the extreme, so that each industry has its own unique development opportunities. The significance of China's continued industrialization is to ultimately completely change the "distribution of capabilities" around the world. In the face of the game between China and the United States, we should firmly believe that it has never happened in history that a financial power finally wins against an industrial power.

In the keynote speech of "Artificial Intelligence: the 'Time and Space Weaver' of Reconstructing Industrial Genes", Cai Hengjin, Vice Chairman of the Mental Computing Special Committee of the Chinese Artificial Intelligence Society and Professor of the School of Computer Science of Wuhan University It means that human beings can decouple the world by creating and using cognitive traps to build a descriptive cognitive system. In the Life stage, the life subject uses the surrounding environment to survive and internalize the interaction results into the perception organs and functional modules in the body, such as the partitions in the brain, where the conscious experience comes from; In the Life+stage, life subjects use the surrounding environment to survive and turn the interactive achievement objects into cognitive traps, which makes them more transferable among subjects, that is, consciousness is decoupled from carbon based carriers, realizing trans temporal and spatial migration; In the Life++stage, the carbon based physical body can "live poetically", and the digital body can "do whatever you want", cooperate with other digital bodies in the meta universe, break through the physical restrictions through most fonts, and achieve super intelligence.

　　 Chen Gang, Dean of School of Journalism and Communication of Peking University, Director of New Media Marketing Communication (CCM) Research Center of Peking University At the forum, we shared how to "face the digital future". At present, we are in a dramatic changing environment, so we need to grasp the internal logic and foundation, and clarify where we come from and where we go. Chen Gang divided China's digital development into three stages: the infrastructure layout period was from 1994 to 2003, China officially accessed the Internet in 1994, and the following decade focused on the construction of Internet hardware infrastructure; The period from 2004 to 2013 was the rising period of information transmission and portals, during which Baidu, Sina, Tencent and other portal websites and search engines became mainstream; The period from 2014 to 2024 is a deepening period of digital services. The upgrading from 4G to 5G has promoted the popularization of digital services. Xiaohongshu, Pinduoduo and other platforms rely on digital networks to reshape the life service model. Today, the accelerated layout of the Internet of Things is bringing new development opportunities, and the in-depth application of big data technology will promote systematic change.

From the product end to the market end, what challenges do garment enterprises and brands face in the process of "going global"? As a guest speaker, Hu Ximao, President of the Council of CCPIT Italy With 25 years of practical experience of deeply cultivating Milan's luxury supply chain, it points out two major leaping paths for the global development of Chinese clothing brands: standardized operation, deep integration of technology and design. Hu Ximao said that the European market is not only an arena but also an opportunity arena. The strict labor laws and regulations build a sustainable and healthy development model for enterprises. Through compliance practices such as digital tracing of orders and transparency of the salary system, a virtuous circle of "quality production consumption upgrading market expansion" has been formed. In addition, product details and processes determine brand genes. China's garment industry is fully capable of achieving product upgrading and meeting the requirements of high-end markets through the deep integration of process research and development and design aesthetics.

"Disruptive technological innovation often experiences three waves." Liu Chen, Founder and CEO of Style3D In the keynote speech of "Building a Digital Engine Driven Fashion Future", it was pointed out that the development of technology often follows a certain evolution law: in the early stage, although the technology is not perfect, it has been initially available, attracting a number of technology enthusiasts to try; In the middle period, technology began to meet some important rigid needs, and gradually gained the favor of early recipients; In the mature period, the industry leading paradigm will be formed, and a variety of service forms will emerge. When the cost performance ratio can meet the core needs of the mainstream population, technology will usher in explosive growth, and eventually achieve rapid market penetration and even form a monopoly pattern. Looking into the future, it can be predicted that every enterprise will have its own enterprise agent - this new carrier not only integrates enterprise data, workflow and industry knowledge, but also will become the core engine to promote enterprise development and reshape the business competition pattern. Later, Liu Chen introduced the development of multiple systems of Style3D based on the needs of enterprises.

Then, Chen Dapeng, Vice President of China Textile Industry Federation and President of China Garment Association, Wang Jun, Executive Chairman of China Garment Forum, and Liu Chen, Founder and CEO of Style3D Jointly attended the release ceremony of Style3D DeepModa. Style3D launched the new fashion industry AI agent DeepModa, which adopts multi-agent architecture and combines AI and 3D composite technology to achieve a full process intelligent closed-loop solution from creative design to product delivery.

Liyuli: the strategic depth of brand refining

Thirty years of brand growth is not only a history of struggle, but also an apocalypse. In the afternoon of January 1, the "30 · 30 Pioneers' New Quality Leadership Summit" gathered a group of industry leaders and brand representatives with the metaphor of "Li" and "Li". Among them, there are persistent adherents at the beginning of the decade, explorers who lead the digital transformation, and pioneers who promote oriental aesthetics to the world... However, whether they are invisible champions who deeply cultivate the supply chain or powerful brands that embrace consumers, they all confirm that the essence of brands is to return to the essence of products; The future of brand is to become the common language of the world.

　　 Chen Jing, Managing Director of Alvarez&Marsal and Director of Consumer Retail Industry in Greater China The theme was shared under the theme of "Breaking the situation and reshaping the value: the 'way of brand advancement' for Chinese garment enterprises". From a macro perspective, the clothing industry is cautious and optimistic in the future. The enthusiasm of consumers will be led by organic health, and more attention will be paid to the consumption experience of Yueji; From the perspective of the industry, there will be new opportunities under the differentiation of the track. In the future, footwear and clothing enterprises should pay attention to the penetration of multiple scenes of footwear and clothing, and further layout the luxury, medium and high-end men's and women's clothing track; From the perspective of business, only systematic growth can win the future. We should focus on the original "four rooms and two halls" growth structure of Amway in terms of strategy, operation and management, that is, lobby (brand positioning), living room (consumer operation), and four rooms (product planning, integrated marketing, online channels, and offline retail), so as to form an advanced way for Chinese clothing brands.

"It is never luck that brands seize the opportunity, but advance judgment of market trends." In the keynote speech "Brand change starts from entrepreneurs themselves", Wang Peng, Chairman of Gaozhi Brand Strategy Consulting He said that the way to break the situation in the clothing industry lies in the combination of strategic foresight and dynamic resilience, building local advantages flexibly in the dynamic market, ultimately forming the overall potential, and transforming the crisis into strategic opportunities. Enterprises should constantly meet and create user needs to promote the sustainable development of enterprises, and build the core competitiveness of expert brand through the integration advantages of "research production marketing"; Entrepreneurs need to always keep close contact with the terminal market, keep an overall view, base on the present, work hard in the stock market, and innovate and develop in the incremental market.

　　 Exception EXCEPTION de MIXMIND, founder of Fang Suo Commune Mao Jihong In the dialogue link, we shared that looking back at the early days of the establishment of the China Fashion Forum, we walked hand in hand. Although clothing is a traditional manufacturing industry, it also needs a strong vision. Clothing people need to always think about how to make products, brands, services, intangible cultural heritage, and even AI. The past three decades have been wonderful. Hundreds of brands have learned, expressed and debated on the forum. There is no script for everything. We need to work hard to find our own irreplaceable. No matter how the external environment changes, China's garment industry always adheres to the belief that "my destiny depends on me, but not on heaven". We have modestly learned from the West, but never stopped at imitation. In my opinion, the core competitiveness and irreplaceability of the industry, in the final analysis, lies in sticking to the original intention - to achieve the ultimate goal of the simplest pursuit of "making a good dress".

"When you are on a forward ship, you will find that every step is very difficult, but every step is innovation." Liberty London | Andrea Petochi, Managing Director of Liberty Fabric, Huang Haibin, Managing Director of Liberty Asia Jointly came to the stage to share the theme, telling the story of Liberty's art inheritance and innovation process with printing design as the core. Liberty will launch iconic styles every ten years, and continue to promote design innovation through style iteration, global multicultural integration and cooperation with artists. At the same time, Liberty pays attention to sustainable development, and converts waste materials into high-quality fabrics through recycled Tana cotton technology. At the same time, it actively cooperates with Chinese enterprises and institutions to explore the combination of fashion and technology, and advocates the AI application concept with "artificial creativity" as the core. In 2025, the brand will publish books commemorating its 150th anniversary; A non-profit commemorative exhibition themed "My Beauty, Beauty and Sharing" was also held.

　　 Ma Xiaobo, Founder and Chief Strategy Officer of Qunyushan Consulting In the theme speech of "brand is confrontation", through several classic brand promotional videos, it showed how clothing brands find their own positioning and brand feelings in the confrontation between strong and weak, equality and prejudice. Confrontation is not the goal, but the only way for brands to find their true selves. Today, when values collide, only those brands that go deep into the society and reflect the society can truly win the emotional resonance of consumers. In Ma Xiaobo's opinion, the development history of the brand should be a magnificent history of struggle in which the brand fulfills its mission, advocates values, calls on and unites its own community, constantly confronts and wins against the negative side of human nature and the backwardness of society.

Adhere to the foundation of the brand with ingenuity, explore the way to make the foundation evergreen, "establish" around the theme Zhao Yingming, Visiting Professor of CKGSB, Former Vice President of Jingdong Group, Former Chief Commercial Officer of Yunnan Baiyao Under the auspices of, five industry leaders explored long-term doctrine and value adherence in the form of dialogue. In the turbulence of the times, they use the wisdom of "Li" to prove that a real brand is an eternal commitment through the cycle.

　　 Hu Dongmei, Secretary of the Party Committee and General Manager of Dayang Group Co., Ltd : Dayang Group has always maintained its vigorous vitality. With the popularity of Yueji consumption concept, Dayang is making every effort to promote the digital and intelligent upgrading of private customization business. By building an industrial Internet platform that can cover 1600 stores and 2300 suppliers, Dayang is embracing technological dividends in the era of AI accelerated application.

　　 Sun Qingfeng, Chairman of Shanghai Zhaowu Brand Management Co., Ltd In the face of the new normal of macroeconomic pressure, brands need to reconstruct the underlying logic, take customer value creation as the core orientation, and drive brand dimension through the three-dimensional value matrix of "product value, innovation value, and service value" to achieve the ecological development of "value symbiosis". At the level of global layout, enterprises should systematically build a "long-term" strategic framework, and transfer the core of brand spirit through space narrative by entering core landmarks.

　　 Hu Qiming, founder of GOELIA brand Brand development requires a product strategy that keeps pace with the times. The key is to explore unique market demand. My inspiration comes from nature and tradition - through the innovative application of non fragrance cloud yarn technology to modern product design, it not only realizes the living inheritance of Chinese traditional crafts, but also injects cultural values that cannot be copied into the brand.

　　 Ding Wujie, Chairman of Zhuoshang Clothing (Hangzhou) Co., Ltd : The key to enterprise development is to have a deep insight into consumer demand and continue to stimulate enterprise innovation momentum by providing products and services that match the market. In recent years, Zhuoshang Clothing has actively explored the path of change and expanded e-commerce channels to achieve the vision of creating more "beautiful" values. At the same time, AI is an important part of new quality productivity, enabling industrial upgrading through AI technology will open up more efficient and intelligent development space for the fashion industry.

　　 Gao Shuli, Chairman of Takata Fashion Group : I always believe that the brand must be "high" or "low", and must not fall into the same level of competition. Because of this, we choose to focus on the high-end market and create high-quality products designed for successful women's high light moments with extreme technology, so that customers can "scream" for us.

With the momentum of breaking the situation, the brand momentum was activated, and a new chapter of reform was proposed. Focusing on the theme of "power", six new leaders exchanged ideas on fashion innovation and technology explosion. Their practice shows that the essence of force is to let the traditional industry burst into new life and let Chinese standards become the world's answer.

　　 Lin Jian, founder of Showroom : The rise and fall of brands are like natural cycles, and the current industry presents two trends: on the one hand, designer brands are learning from the pragmatic spirit of traditional brands to deepen the essence of products; On the other hand, traditional brands actively learn from designer brands to improve brand narrative ability. This kind of evolution path of mutual reference and complementary advantages is the key to the brand passing through the cycle and achieving sustainable growth.

　　 Gu Yeli, Founder of Ontimeshow : On the one hand, the brand needs to focus on the precise positioning of the subdivided track to create brand uniqueness; On the other hand, it is necessary to consolidate the brand core, take advantage of platform resources to expand, and gradually expand the market radiation scope and promotion level. "First practice, then speed up" to achieve a sustainable breakthrough from vertical deep cultivation to scale growth.

　　 INXX co-founder and KSSS founder In the context of the continuous evolution of consumption habits, the key to developing incremental markets is to change the thinking paradigm from the traditional "brand orientation" to the "market orientation". This strategic transformation requires us to have a deep insight into changes in consumer behavior, accurately capture emerging demand gaps, dynamically adjust the product and service matrix, and build an agile market response mechanism.

　　 Liu Chaoying, Founder and Creative Director of Chausheng CHAU · Rising The essence of trend is the concrete expression of the spirit of the times. In order to lead the trend and expand the increment, brands need to deepen the continuous interaction with existing consumer groups, strengthen emotional connection and improve user loyalty; It also needs to expand diversified product lines to meet the diversified needs of consumers with differentiated services and enhance the vitality of brand value.

　　 Ma Junyu, Founder of Shanghai Yihongyan Cheongsam : In the traditional perception, cheongsam is regarded as a segment that has reached the "ceiling" of the market, but we have achieved growth against the trend. On the one hand, it is because of the implementation of organizational change, which reshapes the vitality of the enterprise through streamlining the structure and young operation; On the other hand, deepen the industrial value and redefine the contemporary value of cheongsam by taking advantage of the national tide cultural revival and experience economic tide.

　　 Meng Tianchu, General Manager of UNICA Brand To achieve long-term and stable development, enterprises need to adhere to the two directions of "being themselves" and "going global". "Being yourself" is a solid foundation. Based on the main business, we can consolidate our core competitiveness through year after year accumulation; "Going global" is a breakthrough. It is driven by innovation, actively responds to challenges, and constantly develops new markets and fields. The two complement each other to build a sustainable development path for brands.

In the last dialogue, Ye Shouzeng, Founder and Chairman of ICCF Group and CEO of ICICLE brand It explains the core concept of the brand of "respecting heaven, loving people and cherishing things", and the long-term philosophy of adhering to the concept of environmental protection and the unity of heaven and man. It also summarizes the three-step path of ICICLE Zhihe brand development: the first step is to cultivate the brand with water and soil. Zhihe, which originated in Shanghai, gathers the positive energy of local characteristics, styles, ideas, etc., to establish its own commercial influence; Second, based on Shanghai, Zhihe gathers Chinese strength, cultivates a lifestyle with Chinese logo in the profound cultural soil, and establishes a clear value system; The third step is to internationalize operation, and promote the Chinese philosophy of "respecting heaven and cherishing things" and "harmony between man and nature" to the world through clothing, so as to realize the brand pursuit of the same source of mind and things.

Then, in the "Coming of Light ? Youth Pilot Star 2025 Annual Promotion" sponsored by the China Fashion Forum, 30 pioneer brands shone. They are constantly reborn and brand symbiosis. They reconstruct the design language with ecological thinking, build emotional connection through aesthetic narration, maintain a pioneering attitude in creation, and participate in cross-border cooperation with an open attitude, becoming an important star group to promote the globalization of Chinese fashion.

They are: AMBRE du sud Amber in the South, Anytime, Sixia CAIRA, DS ? GN, Duben alone, GAR ? ON BY GAR ? ON, GUANJU Guan Ju Ji, GA Seasons Ying Porcelain, Gu Ah Xin herland、 Ruzi's Clothing, Heyan HEYEN, Today's Youth KSSS、KANOE ATELIER、lelejove、MADGOOD、 Nian XII, OU. European Point, soft mountains, from now on, Turtle Rabbit, UZSQUARE unlimited Weekendhub、XU DONGLIANG、 Mr. Xian, Xiangdaigong, Yicheng Fengxu, ZUEE Technology, Weaving Department . and special recommendations: Youth entrepreneurship short play "Appointment with Richelieu" 。

Creativity × Chuangyi: Let design penetrate the future

On the morning of the 2nd, four "brand power salons" set off an ideological storm in a lightweight and profound form. "Artificial intelligence evolution", "fashion consumption variation", "creative design vane", "sports health arena", four major themes from the meta universe fashion to consumer sentiment decoding, from cultural innovation to sustainable revolution, see the big from the small, and lift the heavy as light as possible.

Design is the inheritance of culture and the prediction of the future. On the afternoon of the 2nd, the topic of the "Innovation × Innovation" Design and Innovation Conference "hit the core: how to activate the design system with new materials, new processes and new technologies? How to extract inspiration from traditional life aesthetics, so that the brand can take root in culture and talk to the world? Let the "cultural consciousness" fall into the "design consciousness", and let each piece of clothing become the carrier of value transmission.

　　 Ouyang Jianghe, Poet, Lifetime Distinguished Professor of Beijing Normal University International Writing Center, Vice President of China Poetry Society From the life scale, we can see "clothing brand: its deep time and view". He believes that the time related to fashion is heterogeneous, and fashion is both an instantaneous trend and an eternal mark. However, fashion design is both physical and illusory, and it often contains too much and too deep thinking for consumers to fully understand, so they can only feel it from one side. In the long river of time, people can understand history through the traces of things left by an era, and clothing is an important medium. This makes us think that there is an "old Europe" in European clothing brands, and whether there is an "old China" in Chinese clothing brands?

In the keynote speech of "How to build a brand world?", Yoshisho Sebu, Executive Director of Japan Design Center Taking eight design projects, such as Osaka Metro, kettal, LESS, Sony PCL, GQ JAPAN, as examples, from the multi-dimensional perspectives of logo design, cultural core refining, trademark extension, packaging bag design, etc., the brand building strategy is systematically analyzed, showing how to express the brand concept in the tool image design language, and realize the unified expression of business value and cultural connotation. He said that by precisely controlling the design details, innovating the visual presentation form, strengthening the brand recognition, using font structure, typesetting and other elements as the carrier, the text design has a narrative function, better showing the brand image, driving the brand value shaping with design, and realizing the balance between commercial functions and artistic expression.

Then, Writer and media person Hong Huang And Shi Xin, a senior e-commerce marketing expert The two senior experts in the operation field had in-depth exchanges around industry trends, core logic, brand strategies, etc.

Hong Huang said that the essence of brand building lies in the ability to create premium through material value and emotional value, and design is the core means to achieve premium. International luxury brands have formed a unique brand narrative system through a century of accumulation, which is highly symbolic in visual elements, event planning, scene design and other aspects. There is still much room for development of Chinese clothing brands. Enterprises need to fully learn from the valuable experience of industry practitioners, focus on design innovation, and improve brand premium ability.

Shi Xin said that at the online marketing level, China's clothing industry is facing the changes of multi platform competition pattern and user behavior. Different users have achieved demand layering on different platforms such as Tmall, Dove, Tiao Yin and Little Red Book. The core logic of clothing e-commerce operation should be to "plant pull grass" from the content, achieve "shelf acceptance" through keyword search, and achieve "brand equity precipitation" through community marketing, forming a closed-loop in three steps. At the level of international marketing, Chinese entrepreneurs have achieved the same quality in a down-to-earth manner, but the corporate profit margin is far less than that of international brands, which is the addition of brand strategies. For example, the northern side has achieved the brand's energy level transition through scene driven, awareness through theme shows, etc. Therefore, it is suggested that the brand should establish a team to achieve content specialization, increase technical investment, and continuously optimize the brand from advertising to marketing through precise positioning and multi platform collaboration.

　　 Representative of the Yomiuri Project of the Corporation Banning President Shimizu Bringing the theme speech of "natural power can only be like this", one of the core brand concepts of Muji is "no decoration", which transcends the simple aesthetic pursuit and forms a unique life value system. The brand believes that "simplicity and simplicity contain intelligence and sensibility, whose value is no less than luxury and complexity. When we truly understand and promote this value, we can create a rich life experience with the least resources." This concept has been fully reflected in product development: its water replenishing products use natural water instead of distilled water; Long ago, brands innovatively used sustainable materials such as hemp; It also converts marine recycled plastics into practical commodities. These practices not only show respect for resources, but also show the wisdom of integrating environmental awareness into daily life.

"The logic of advanced customization is never only about clothes, but also about the dialogue of skills, culture and time." Li Hongbo, Senior Process Designer of HAUTE COUTURE In the keynote speech of "Logic in Advanced Customization Process", the author described the process from "want to do" to "do well". He said that advanced customization is not only an art form, but also a way of thinking and a logical system. "Want to do" stems from the structural desire and sense of achievement of making drawings concrete; The practice of "being able to do" to establish order makes designers realize that formal logic is a dynamic combination with materials as variables and goals as quantitative; "Being able to do" goes beyond mere production and builds a decision-making system based on empirical reasoning and structural prediction, which depends on whether you have formed judgment; "Doing well" is not to be perfect, but to be "appropriate", and to find the "just" balance in the blending of material properties, ergonomics and cultural context.

Use design thinking to leverage cultural innovation, explore the path of industrial upgrading, and invite four creative pioneers to carry out fashion collision in the "benefit creation dialogue" link. See how creativity enables cultural expression, and how design drives business to be good?

　　 Long Hongziwei, founder of soft mountains brand : To create a good design and product, we need to break the boundaries, design from a designer's unique perspective, and combine cultural excavation, ethnic minority traditions and market trends to impress consumers through the design philosophy and stories behind the product. At present, the brand is establishing deep links with domestic and foreign consumers through online channels, so that the design works of independent designers can break the circle and arouse more consumers' resonance.

　　 Mary Ma, founder of Fabric Library: Good design originates from the designer's never-ending desire to explore, and transforms the thinking and discovery in the exploration process into a sharable wisdom crystal. This kind of exploration needs to be vertical, realize the local nature, and then internalize into their own ideas, forming a natural overflow of product design. It not only shows professional thickness, but also contains cultural temperature.

　　 He Yu, Founder and Manager of Banyuan Brand : I have been thinking about what is good design for ten years. My brand "semicircle" expresses an open state, leaving space and leeway. We do half, consumers do half, from the product to see all living beings. As for the integration of online and offline, we need to see the difference between the two. The online advantage lies in the efficiency of communication and delivery, and the offline advantage lies in face-to-face service. Therefore, we will pay more attention to experience offline.

　　 Sixia CAIRA manager and designer, Sixia's small room CAIRA ROOM operation director Qing Lang : Design is a process of seeing both oneself and all beings. To see yourself is to dig deeply into the inner world, explore the design inspiration that can touch your emotional value, and clarify the design direction; Seeing all living beings is to pass this design on to consumers and find those souls that can resonate with the design concept.

At the last part of the forum, the "2015 Award Ceremony for Extraordinary Fashion Figures" was unveiled. The winners are: Huang Hanmin, a master of Chinese residential architecture, a master of survey and design in Fujian Province, the former president and chief architect of Fujian Architectural Design and Research Institute, the author of Fujian Tulou and Fujian Traditional Dwellings, Lu Zhen, the manager of Juxi Xingtan Academy, Tiantai Longxi Academy, the editor in chief of One Man's Village, Cui Xueqin, the third generation successor of Hebei Intangible Cultural Heritage Village's homespun textile technology, Researcher of Dunhuang Research Institute, former director of Dunhuang Literature Research Institute, doctoral advisor and professor Ma De of Dunhuang Research Institute of Lanzhou University, second-class professor and doctoral supervisor (literature and art, ethnology) of Northwest University for Nationalities, postdoctoral cooperative supervisor, Niu Le, director of Northwest National Folk Art Research Institute, and Yang Jinqiu, inheritor of Miao paper-cut intangible heritage With ingenuity and innovation, they interpreted the contemporary mission of "Creator" - to let tradition live in the present and make the future more warm.

last, Chen Dapeng, Vice President of China Textile Industry Federation and President of China Garment Association Concluding summary of "Deeply Cultivate China, Create and Build World Brand". He said that in the past three decades, the China Garment Forum has penetrated the deep context of the growth of Chinese clothing brands, explored the foundation and source of strength for spanning cycles and reshaping growth, and helped the industry to create a more resilient and dynamic bright future.

The core vision of building a strong country in the clothing industry is to "deeply cultivate the creation of China and build a world brand". The theme of this year's forum contains three core concepts to promote high-quality industrial development and create high-quality life: "people-oriented", "improving quality with new", and "carrying the road with clothes". It responds to the era proposition of developing new quality productivity and improving the voice of fashion, and leads to a new round of scientific and technological revolution, industrial reform, and broad opportunities for market change.

"People oriented" means taking consumers as the center and creating high-quality life as the fundamental starting point and foothold. To lead industrial upgrading with consumption upgrading, expand domestic demand in an all-round way, and leap from "value depression" to "value highland".

"New quality improvement" means to lead high-quality development driven by innovation and promote new industrialization with new quality productivity. Driven by scientific and technological innovation, based on a new generation of artificial intelligence, we have leapt from "Made in China" to "Made in China".

"Taking clothes as the carrier and media" means to highlight Chinese aesthetic sense and spread contemporary Chinese values. Empowering industrial development with cultural development, based on deep aesthetic feelings, it leaps from "brand power" to "brand power".

The journey of the stars and the sea starts from down-to-earth. Standing at a new historical starting point, let us not forget our original intention, firm confidence, and maintain perseverance, anchor the new quality of industrial development of technology, fashion, green, and health, pool the wisdom of all parties, link the global resource elements, and translate the grand blueprint into concrete actions. China's clothing industry will be born to conform to the aspirations of a better life, and integrate the innovative vitality of the industry A world-class brand group that embodies the spirit of Chinese culture.

　　 30 and "forge", go to the mountains and seas

Thirty years is the transformation of Chinese clothing brands from immature to mature, and also the transition of the industry from following to leading. However, no matter how iterative the technology is and how the market changes, "making a good dress" is always the root and soul of the industry. Only by adhering to the essence can we talk to the world with Chinese design and define the future with Chinese values. Starry sea, never stop walking. The 2025 (30th) China Garment Forum, taking 30 years as a new starting point, encourages the industry to see the pattern in the true and the future in innovation. Next spring, we will continue the Chinese chapter!

This is a reunion of three decades of fellow travelers,

It is also a departure for the future.

In the course of thirty years,

Chinese clothing brands

With daily persistence and year after year of hard work,

With practical business practices and unremitting innovation and exploration,

Hand in hand with us,

Together, they are pushing the garment industry towards a more prosperous and progressive tomorrow.

We want to develop for those who

The enterprisers who worked hard expressed their sincere thanks.

With a far sighted vision and resolute decision-making,

With profound thoughts and profound cultural heritage,

Gather the great momentum of industry progress,

Breaking through the waves of the times.

At thirty, the future is foreseeable.

(Source: China Fashion Forum)