Expand Sales Volume And Expand Sewing Machine Market
The sale of special sewing machines has its particularity compared with that of ordinary sewing machines. This is mainly decided by the characteristics of the products themselves, because they are special.
Sewing machine
Compared with ordinary sewing machines, there are great differences in application quantity and application scope.
So the two are in.
Marketing
Ways and marketing concepts are also different.
Sales agents, agents are the key, how to consolidate, develop customers, expand the market, increase sales mainly from the following aspects.
Strengthen market visits and understand customer needs
The detailed visit to the market is the basic skill and prerequisite for the sales work, that is, the regional agents who are responsible for the system visit. The purpose of the visit is to understand the information of the clothing type and the demand for sewing equipment in the area, and to introduce the company's products to the customers according to the information they know. The key point is to introduce the products that are suitable for the clothing manufacturers in this area to the customers, and to know the information of the homogenized products of the manufacturers in the same equipment, including price, performance, quality and user reputation.
From the above exchange process, we can judge the agent's interest in the company's products and the intention of the agent. If the customers are interested in our products, the two sides can further talk about the price and operation mode.
Clear market positioning, identify key development customers.
As a special machine, we must first have a reasonable grade positioning. Only by identifying the market orientation can we develop the right agents for the target.
The reason why China's products have a high reputation in the industry is right with him.
market
Positioning is inseparable. When China's products choose agents, it will take some foreign brands as the first choice, because the special machine in China has made difference and complementarity compared with its products in some models, which effectively meets the needs of different customers in the agents' hands. Finally, with its first-class quality and short delivery period in the domestic similar products, the company has won the favor of agents and terminal customers with its comprehensive cost-effective, making the reputation and popularity of China Sen products continue to improve in the industry.
Timely after-sales service
The use of Chung Sen products in garment factories is in the key process. Due to the lack of contact with special equipment, neither the manufacturer nor distributor's familiarity with the special machine can not be compared with the ordinary sewing equipment, resulting in the existence of a small fault in the Sen Sen machine, and the situation can not be eliminated in time.
For this reason, Sen has done detailed analysis and statistics. For the provision of parts, sunson company, in line with the principle of solving customer difficulties first, sent a courier service on the day of receiving customer parts requirements, which ensured that customers could receive the required parts on the second day after placing the order, and whether there was any quality reason for the parts. After solving the problems of the terminal customers, the manufacturers and dealers identified the responsibility and negotiated the responsibility.
For emergency customers, the company will ensure that after sales personnel arrive within 12 hours to help the customer's location and solve the problem in the first time.
Market and customer maintenance
At present, as the market understands the diversity of channels and how to ensure the interests of dealers, the principle of the company is to fully cooperate with the distributors in the operation of the market, ensure the maximization of the interests of distributors, and feedback information to local distributors within the first time. The company itself does not participate in the sales activities of the site without the invitation of the dealer.
The development of the market, the growth of sales of dealers is the key factor, a good dealer can become the driving force for the development of the enterprise, the Sino Sen company is in line with the service
Customer
To respect customers and cooperate with customers' business philosophy, the number of distributors in the sales team has increased continuously, which not only brings benefits to the company, but also makes the dealers themselves get considerable benefits.
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