Olympic Effect Plays A Role In Chinese Sports Brand PEAK

According to PEAK CEO Xu Zhihua, in London, many international sporting goods dealers took the initiative to find PEAK, hoping to represent PEAK brand products.

Among them, the most notable is Intersport, the biggest sporting goods supermarket chain in Europe.

After talks with Xu Zhihua in London, CEO Franz of the company said it hoped to sell PEAK products to all parts of Europe.

Unlike most Chinese brand practices, PEAK does not just want to attract the attention of domestic consumers with the appearance of the London Olympics, but also hopes to bring PEAK to the global consumers.

Therefore, they are not like other Chinese sports brands. They have fought to win the sponsorship of the Chinese delegation and sports teams, but they have taken the initiative and patronage.

7 delegations from Slovenia and other countries provide them with appearances, awards and some matches.

The 7 delegations are in this session.

On the above, super PEAK expected to win 7 gold, 5 silver, 7 copper excellent results.

Among them, Cyprus from Europe also won the first Olympic medal in the National Olympic history.

"The significance of this medal is that Xu Haifeng was the first gold medal to win the Olympic Games in China," he said. "The image of an athlete wearing a PEAK award winning hand to win a gold medal is bound to exist in the deep mind of the local people for a long time."

Xu Zhihua said that the latest data that PEAK received from dealers was that during the Olympic Games, the sales revenue of PEAK in the sponsored countries increased by 3 times compared to the same period last year.

"At the beginning, PEAK only hoped to spread the brand of PEAK to the world through the 7 delegations of the London Olympic Games, and to enhance its share in the sponsoring country market."

Xu Zhihua said, unexpectedly, the outstanding performance of PEAK Corps in London Olympic Games attracted the attention of many international dealers.

In fact, before Intersport, Wu Bingrui, director of PEAK International Sales Department, approached nearly 30 PEAK overseas dealers in London and companies wishing to sell PEAK products.

"I was surprised that customers met me outside the hotel where I stayed."

Wu Bingrui said that Olympic marketing has given dealers a new understanding of PEAK and is more optimistic about PEAK's future prospects.

Intersport is just looking at the global influence of PEAK brand.

"Compared with other Chinese brands, PEAK's international influence is obviously higher."

Intersport CEO Franz said he knew PEAK was a global partner of FIBA, or a partner of NBA's official market, or a partner of WTA. "These influential event organizations will bring strong branding to PEAK, which will attract more consumers for PEAK."

Intersport has more than 5300 stores in more than 40 countries and leads the global sporting goods retail market.

Intersport is also Europe's largest sports brand supermarket chain, which represents 19% of the market share (which is already a very prominent figure in Europe). Meanwhile, Intersport's access system is particularly strict.

"For PEAK, the Olympic effect has already appeared."

CEO Xu Zhihua said.

With the enthusiasm of Olympic marketing, PEAK will also hold a global order meeting in September. According to the negotiation situation during the Olympic Games, Xu Zhihua said that there will be ten new international distributors. "The proportion of overseas income of PEAK is expected to increase substantially by the east wind of the London Olympics."