Technology Brings Orders For Embroidery Machines In Zhuji

Zhuji's total exports to India account for more than 80% of the total annual export of embroidery machines.

"In the past, our company," said the head of Zhejiang Le Jia electrical and Mechanical Co., Ltd.

Mainly exported to the India market, the volume of business is very large. Some India customers make more than 250 units at a time, with an average sales volume of about 360 units per month. Only in a country in India, the capacity of the factory has been saturated.

The computerized embroidery machine in Zhuji is relatively competitive in the international market because of its relatively low price. However, it can not conceal the problems of its single species, low technical content and low added value of products.

Now, the raw materials, parts and components, price increases, recruitment difficulties and other multiple adverse factors, the profits have become increasingly thin, and the homogenization of the products of every enterprise is serious. The low price competition between enterprises leads to the export price of embroidery machine can not be improved, and it is also difficult to narrow the gap with similar products between Japan and Japan. Since the beginning of this year, orders for embroidery machines from India have significantly reduced, and the embroidery machine in India market has become saturated. Although the export situation is acceptable, many embroidery enterprises in Zhuji are worried about the "single" main exporters.

In recent years

The price of flower machines has been on the March, even though it increased by 5% last year, it is still not enough to compensate for the rising cost.

"Besides the price is too low, the market is still facing the impact of the refurbishing machine. Some small businesses will recycle the old machines and refurbish them before they are sold. The machines will only cost more than 2000 yuan per unit, while the new machines will cost more than 10000 yuan. This asymmetric competition will be a great blow to our enterprises."

"Le Jia electrical and mechanical" Chen manager said.

Although Zhuji has become the largest computer embroidery machine production base in the country, its R & D strength is short and its innovation ability is not strong, and it is still in the low price competition stage.

Embroidery machine industry is now stepping into the shuffling stage, and the survival of the fittest is even more apparent. Only by developing its own characteristic products can we remain invincible.

Reporters learned that, with other ordinary embroidery machine export enterprises around the "low price advantage" for different orders, at present, some design and research and development capabilities of enterprises to wait for at least 2 months, the price is also higher than the same products nearly doubled, technology for these enterprises has brought orders and price "double effect".

Zhuji has more than 300 kinds of computer embroidery machines, and has formed a complete industrial chain integrating rack production, spare parts production, whole machine production and after-sales service.

All along, the export of Zhuji embroidery machines is mainly in India, Pakistan and the Middle East and Africa markets, among which India has the largest market export volume.

In fact, compared with the demand for embroidery machines in India last year, the momentum has slowed down.

This point, "Le Jia electromechanical" felt.

"Remember, in 2007, many embroidery machines encountered the sudden weakening of the India market, the customers refused to pick up the goods, and a large number of embroidery machines stranded in the port caused heavy losses.

Once the history repeats itself, it will be another disaster for our embroidery machine.

"Chen Jia electrical and mechanical" Chen told reporters, "from this year, many Zhuji embroidery machine enterprises no longer only" stare "the" fat meat "in India, but to prepare for the rainy day and actively explore new potential market Egypt.

Reporters from Shaoxing entry-exit inspection and Quarantine Bureau was informed that in the first half of this year, Zhuji exported Egyptian computer embroidery machine to the market growth.

The 30 batch of pre shipment inspection batches, 221 units and 1 million 787 thousand and 600 US dollars, were exported to Zhuji computer embroidery machine.

The growth rate was 150%, 281% and 247% respectively, breaking the "single" export restriction.