A Successful Franchisee Should Not Have The Mentality.

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If a businessman wants to succeed through joining, he must have a correct mentality.

At the same time, the listing of these attitudes also gives the franchisee a reminder that if you want to maintain good relations with franchisees and want to get successful expansion of affiliation form, it is very necessary to know and predict these common mindsets in advance.

One of the common incorrect mindset of the franchisee: "the leader is always making my money".

For example, some franchisees are always highly alert to the materials, equipment and software systems recommended by the franchisor in the process of building a single store.

In fact, there are some allies, but mainly those who are fake, unqualified and irregular, who are making money in the name of "distribution".

But according to the standard concession

In terms of game rules of the system, if the price of these items allocated by the franchisee to the franchisee is lower than that of the franchisee alone in the same quality, then the franchisee should actively accept the distribution, rather than the "Refusal" mentality with "vigilance".

Because of the advantages of scale purchase, the strategic suppliers generated by many years of operation, and the more professional reasons in the procurement process, the distribution or unification of the standardized owners is often much better than the franchisee's own procurement alone in terms of quality and price.

The common mental attitude of the franchisee is two: "I am the boss, I have the final say."

The franchisee should remember that "franchisee" is neither an employee of the franchisor, nor an independent boss. The professional characteristics of the franchisee are between them.

Under the guidance of the leader, he must act according to the established rules of the allies.

Therefore, people with too much autonomy and innovation are not suitable for franchisees, but are more suitable for independent entrepreneurship.

At the same time, because the leader himself has explored for more than ten years, he has encountered numerous problems, so his current solution may seem very simple, but it may be a valuable experience for a huge price.

As a franchisee, since the franchisee is willing to teach his valuable experience, knowledge and skills to the franchisee, if the franchisee persists in insisting on his own opinion and putting the treasure that the leader gives to him instead of using it to start from scratch and accumulate business experience, what is the significance and necessity of joining the venture? This is really unwise and unfavorable.

I want to remind the franchisee that franchisees and consumers are essentially different.

Consumers can demand comprehensive after-sales service to businesses that buy goods, and even they can not understand how to maintain and repair basic knowledge of goods. But franchisee business is to be completed independently under the guidance, training and support of the allies. Therefore, learning and doing it on their own is the right mindset that franchisees should have, and the consumers' mentality that is entirely dependent on, or even hoped for, "to replace" their own business is not something that a successful franchisee should have.

This mentality is also explained from another angle. As a leader, it should also convey this awareness clearly and accurately to franchisees from the beginning of the franchise relationship, and at the right time, weaning the franchisee decisively and letting him learn to walk independently. You only need to provide care and support at the back, and never walk for him.

The result of the move of the leader instead of the franchisee is doomed to be the result of a double defeat. This practice is also inconsistent with the nature, original intention and source of the franchise business model.

Concealing or providing false financial data to the allies or even refusing to provide financial data is a common problem among many franchisees.

But these franchisees have overlooked one point, that is, their practice violated the provisions of the contract, and also destroyed the relationship between themselves and the franchisee.

The franchisee who can not afford the fee will be very annoyed, so he will increase the intensity of the review and supervision of the franchisee, or simply cut corners on the support of the franchisee. The former will cause tension between the two sides and the increase of the management cost of the two sides. The latter will obviously not be conducive to the franchisee's business.

In the long run, such concealment or providing false data is not beneficial to both sides of the franchise. It is a result of double defeats, and the ultimate victims are not franchisees, but franchisees.

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The common mental attitude of the franchisee is five: "the most reliable friends and relatives are".

Franchisees often put their "reliability" in the first place in their own clothing stores, and put their abilities behind.

In fact, it is all right to regard "reliability" as the first criterion for deciding whether to hire or reuse. However, the problem is that if "reliability" is considered to be equivalent to friends and relatives of one's own, it is totally wrong.

As a franchisee, enterprises should give guidance and check on the selection and employment of franchisees. For those who are friends and relatives of the franchisee, but their abilities and moral qualities are not qualified, we must strongly advise franchisees to abandon them.

Otherwise, the calamity will be greater, and sometimes it will be less than man-made disaster.