Clothing Marketing: Let Customers Enjoy "Praise"

Praise is a kind of art. Praise is not only "over" and "not enough", but also the right object of praise. Different customers need different compliments.

The correct selection of compliments and the appropriate degree of praise are the important yardsticks for praising whether customers can achieve actual results. As the saying goes, "good words, three winter days."

This is what it means. As a qualified shop manager who has a business mind, he should not hesitate to praise, but at the same time, he will have the effect of getting twice the result with half the effort.

about

For the terminal, how to grasp the right yardstick for guests' praise is very important.

"Mei Mei one hundred" is a newly created fashion pants brand, but its development is very fast.

Its head office is located on the three floor of nine treasure boutique clothing city in Hangzhou, and Hu Qingqing, a shopkeeper, has many years of retail experience.

According to her introduction, "Mei Mei one hundred" has established a 100 percent guarantee system: to ensure that all brands of clothing purchased by consumers in the "Mei Mei one hundred" chain store will not be affected by the second sale and no one is damaged.

To ensure that the products selected by consumers in "Mei Mei one hundred" are the lowest price of similar products, the highest point of service, and consumers are not allowed to spend more than one portion of their money wrongly.

Hu Qingqing believes that customers are praises, which is very important in brand terminal sales.

Through dealing with different types of guests, she summed up a unique set of procedures for praising guests.

Step 1

Look for a point that customers can admire.

Praising customers is a need for reason. Shopping guide can not create a point to praise a customer. This point must be a point of praise. There must be a good reason to praise the customer. This kind of praise can be more acceptable to customers, so that the sincerity of the guide can be felt from the bottom of the heart. Even if this is a beautiful lie, customers are also very fond of and willing to accept it.

For example, "Mei Mei one hundred" is for sale.

The most important shop should praise the woman's figure. The figure of a woman is the second life that a woman regards herself as. She takes a particular view of her figure. A good body like yours is best praised by the best fitting trousers of our shop. The business has already been quite sure.

Step 2

The advantages of customers themselves

The merits and virtues are the compliments of us. The advantages of customers can be found from many aspects. For example, customer's career, customer appearance, customer's language, customer's family and so on can be praised. Of course, this praising is the advantage of customers. Only by praising the advantages can customers feel that you are praising him. If you praise one of the shortcomings of customers without praise, then your compliments can only be counterproductive. When you have time, you should also play the way of saving the nation by curves. Generally, the "Mei Mei one hundred" stores are all spouses or couples, and women are buying clothes. In many cases, men pay for them. As a guide, we must find out the advantages and advantages of customers.

Praising her husband in front of a woman is a good word both sides are willing to listen to, and when a man receives praise, he will more support the decision of the woman to purchase, sometimes it will achieve the best result that the female has not decided yet, the male has already paid the money.

Step 3

The highlight of praise must conform to reality.

If the customer's merit is an indisputable fact, the praise and statement to the fact is the basic judgement of shopping guide to the thing, will let the customer feel that your compliment does not have any excessive place, this kind of praising customer is more easy to accept with ease, no matter whether the male and female like themselves young and beautiful, then praises your appearance quality is much younger than the actual age, most customers are very willing to accept.

Step 4

Expressed in natural language

Praise for customers must be expressed in a natural way through shopping guide. If you use very gorgeous words to illustrate a common thing in life and work, customers will think this compliment is false, and customers will have a big discount on your trust.

It is a very good way to express compliments in a natural and popular way. For example, "Wow, where did you make your hairstyle? It really suits your temperament."

This exaggerated her hairstyle and coordinated beauty, and at the same time praised her for having brains, finding a good hairstylist, and so on, and played a lot of heavy results.

Step 5

Express it honestly at the right time.

Praise for customers should be said at the right time. This time it will be very natural for you to praise. At the same time, compliments on customers can be appropriately added to some ridicule flavoring or current Internet buzzwords, sketches and humorous phrases. This makes it easier to adjust the atmosphere and make customers feel very comfortable in their hearts.

Hu Qingqing said that they often hear such a compliment from customers: "I spend money everywhere, and spend money on you comfortably."

This is also the basic guarantee for customers to turn back.

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When the shopping guide sincerely serves to create a warm shopping atmosphere, customers will also give you the "praise" from the bottom of your heart.

Step 6

Good at grasping every opportunity of praise.

If we want to dialysis the customers' mind, a good guide must have the ability to catch people's heart and soul. Of course, we should also have more knowledge and be able to point out the praises.

Sometimes a person who has no intention to purchase or go along the way to enter the shop may have contributed to a big business because of a few words of praise.

Of course, to do business or to praise others, we should not aim at selling goods obviously.

This can only be a proper embellishment, otherwise there will be an affectation and dupe.

We must be sincere in expressing our personal feelings and eloquence. Acting must also enter the role and play the real life. Those who know the praises must first be beautiful in their own hearts.

With the purpose of serving the customers, business is bound to flourishing.