Who Pays For The "High Price, Low Quality" Children's Home Textiles?

children Home textiles Is the price opposite to the value? In fact, it is not only the low income families who complain, but also those families with higher incomes, they also think that the price of children's bed is too expensive to accept.

Today, the price of 3 sets of children's 1.2M beds is around 1500-1600 yuan, while the four sets of 1.5M beds are about 2 thousand yuan. The price of 4 sets of 1.5M beds in adults is between 600-800 yuan. Why is the price difference between children and adults so different?

At present, children's home textiles, an important part of children's household, have become a coveted pie in the home textile industry, which is not only tasty, but also getting bigger and bigger. Near 61, some parents are going to buy children's bedclothes and other home textiles as gifts, but the prices of some well-known brands of children's home textiles are deterred by them. Many parents have reflected that although the price is high, the quality of children's home textiles is not satisfactory.

Children's home textile market is almost blank.

In western developed countries, children's home textile market is very mature. A friend living abroad told me, "many large supermarkets and maternal and child chains have children's home textile products selling abroad. The varieties are almost the same as adult household textile products, such as Mermaid designs, hellokitty, Altman, cats and mice, which are more popular with children. Basically, they are produced by regular factories. They have perfect quality assurance such as return and other goods, and the prices are relatively fair. The higher price is generally a healthier environment-friendly material.

Compared with the mature home textile market of foreign countries, the domestic children's home textile market is almost blank. I visited many shopping malls, such as Hongxing Mei Kai Long Zhen Bei Dian, Yue Xing home, Jisheng Wei Bang home town, light textile market, etc., and found that there are few obvious types of children's home textile products compared with adults, and some of them are not selling children's home textile products at all.

Children's furniture brand "to White House" sales of Red Star Mei Kai Long Zhen Bei shop, Miss Zhang said: "we only sell children's furniture here, like 3 sets of children's beds are decorative functions, if customers want to buy, then we must apply to the manufacturers order, 3 sets of sets of 2000 yuan per set, after all, we are not specialized in children's home textiles."

Later, the author visited several home textile brands, and found that few shop owners who made children's home textiles, and a shop owner in the textile market told the author, "most of the home textile wholesale stores are mainly made up of adult home textile products. Among them, wedding household textile products are the main products, and the general stores will store a small number of cartoon designs or pink goods. But the crowd purchased is not only for infants and young children, but the size of children's beds is about 1.2 meters, while the average bed size is larger, so parents can only choose to buy large bed sheets at many times."

While the sales of children's home textile products such as Taobao and pat net are more than those of the physical stores, many consumers voice comments, and the quality is not satisfactory. Taobao netizen Cui Da Feng's message said, "this time I am disappointed, I have been buying at his home before, and the quality is very good. This cloth is not as thick as before. The key is that there are three black stains on the white quilt cover, because it is not convenient to exchange for going out, so the shop can negotiate with the store, and the store can only give back 10 yuan, which is not very satisfactory anyway."

　　 Why are children's home textiles so expensive?

The author visited recently. Home textile And the children's home textile brand of Meng Jie home textile brand KIDS and Meng Jie baby, two well-known home textile brand salesmen told the author that the price of 3 sets of children's 1.2M bed is 1500-1600 yuan, while the four sets of 1.5M beds are about 2 thousand yuan. The price of 4 sets of 1.5M beds in adults is between 600-800 yuan. Why is the price difference between children and adults so different? Many parents have raised the same question.

"People around their peers want to create a perfect environment for their children to grow, and the concept of bedding is out of date, like the previous generation. Children's health is the first. The quality of children's bedding (decoration effect map) is first of all quality, and it is worthwhile for children to spend more money. In addition, we all want to arrange children's sleeping space as their favorite cartoon characters, which is very helpful to children's mental development. I hope they grow up. In retrospect, childhood is perfect, but at present, the children's bedding products are too small and the price is expensive. The three piece of children's bed products will cost us 1/3 a month, and we really can't afford to hurt it." Miss Wang is 31 years old and her son is 3 years old. Miss Wang also said that if you want to buy, you will go to the exclusive shop to sell children's home textiles, and hope that you can have professional guidance. {page_break}

Like Miss Wang, many young parents have expressed the same puzzling: does the price of children's home textiles run counter to their value? In fact, it is not just low income families who complain about it. For those families with higher incomes, they also think that the price of children's bedclothes is too expensive to accept. These parents have unanimously shared the same aspiration: when can expensive children's products be put down?

Businessman: Children's home textiles concept to be tested

However, manufacturers feel very aggrieved for the high quality and low price of household textile products reflected by consumers. An unnamed home textile manufacturer told the author: "for children's home textile products, many people may think that less material, simpler design, and low price should be right. However, consumers have overlooked the fact that the use of children's bedclothes also needs to be tailored from large quantities of cloth instead of "leftovers". In particular, since the implementation of the new national textile standard, the entry threshold for children's home textiles market has been raised, and the color fastness, formaldehyde content and environmental protection certification have been strictly regulated, which has virtually increased the production cost of children's textiles. On the other hand, the quality of children's home textile products is poor because a part of illegal businesses seize the mentality of consumers seeking cheap and happy children, so as to reduce the cost of producing a part of inferior products for profiteering.

The general manager of a well-known brand complained to the author that the home textile market is hard to grow. At present, the market of children's home textile products in China is relatively small. The main reason is that the market of children's products has been separated from children's products, so that there is little room for expansion.

But with the gradual maturity of home textile industry, market segmentation has become a trend. Children's clothing and furniture are becoming new highlights of the market segments. In the future, children's home textiles will have huge market space. "Children's home textiles" as a new concept, we hope to arouse parents' attention to children's bed products. I believe that in the near future, children's bedding products with high price will go down to the common people with a noble attitude, and an infant market with an economical and practical price will be formed.

TIPS

Purchasing skills for children's home textiles

Most parents choose cotton products when choosing home textiles. The most suitable materials for children's home textiles are cotton and plain. Medical experts remind that when buying home textiles, the more natural cotton products are, the better their health. In addition, many fabrics used formaldehyde in processing for the purpose of flat development. If overprocessed products are used, they will cause pollution to the room. Consumers can smell when buying. If the product smells of pungent smell, it may have residual formaldehyde. When choosing colors, it is best to buy light colored products, so that the formaldehyde exceeds the standard and the dye fastness is less qualified.

In addition, there are more and more quilts on the market. Parents can choose children according to their physique. They should also choose materials with different thickness and thickness according to seasonal changes. In summer, light and breathable cool or thin porous fiber can be selected. In winter, eiderdown and goose down quilts suitable for children can be bought. In choosing pillows, we must also strive for excellence. The pillow is too hard, the head is uncomfortable, too soft affects the blood circulation, so soft and hard should be moderate. Children sleep sweaty at night, and the moisture absorption of pillow is good, which helps to improve sleep quality.

purchase Home textile products We should pay attention to the packing of the products. The instructions for the formal products are: the name and address of the manufacturer, the name of the product, the specification and type, the composition and content of the raw material, the washing method, the execution standard, the quality grade and the quality certificate. The specification and type, the ingredients and content of the raw materials, and the washing method must be durable.