Nine Secrets To Speed Up Store Sales

Just imagine what we use every day, not the most fierce advertising. Coca-Cola is not a sugar seller. It can make a world brand. It is inseparable from their propaganda. A good shop has good products or services. No one knows, and it is hard to make money. Of course, you run a small clothing shop, and do not have a lot of money to advertise, but you can use the free resources on the Internet for publicity.

1, next door clothing Shop well done.

Store business is a business that gets together. Consumers choose to buy goods of their own satisfaction when they enter a particular trade area. Keep in mind that consumers can only conduct a direct comparison of products within a very limited range. As a result of eating, as long as the shops next door do a little better, it can significantly improve the business performance of the store.

Good or bad is the relative result after comparison. Some special shops, such as shops in tourist resorts, even though the goods are generally, the service level is very hard to flatter, the price is still high, the customers are still busy and the business is booming. The fundamental reason is that consumers can only choose in a limited range, or even have no choice.

In fact, the commercial street with shops is the same. Consumers choose to consume only from limited information and their own direct view. Store competition is definitely limited competition business, competition mainly comes from "next door" shops. The next door is a limited area, usually within walking distance of 500 meters.

According to this principle, if your store is a little worse than the next store, it is impossible to do business well, even if it is done well.

2, excellent salesperson can increase 20%. operating performance

Experienced shopkeepers know that excellent shop salesmen can easily increase business performance by more than 20%.

In the modern shop business, more than 60% of the turnover comes from the consumer's decision making purchase behavior, that is, many consumers decide to buy a particular product on the spot.

We know that good clothing store design and decoration, marketable commodity lines, and various promotional activities, knowledge can attract consumers into the store browsing effect. Whether or not to buy depends to a great extent on salesmen's sales skills. Excellent salespeople are sales masters, and can make customers willing to pay their own pockets.

On the one hand, a good salesperson is the result of learning and training. On the other hand, there are also talented factors. The most important thing is the experience of field sales of specific industries.

20% of business performance means more than a few thousand yuan per month or even tens of thousands of dollars per month.

3, the main business of "shop" goods

There is a "80/20" rule in business. That is to say, 80% of the business performance of the store comes from 20% of the goods. This is also the key to doing things.

A careful analysis of the sales information of store products reveals that there are several products selling well in the specific period, almost every day, the top of the list of shop sales. If it is out of stock, some customers also book in advance.

These best-selling products are the "on the house" goods of the shop. If we manage these stores, we can maintain the basic turnover and profits of the shops, and the business of the shops can be carried out smoothly.

Shops will soon be in trouble if they do not have the goods at a specific stage. Shops are all good, that is, they do not sell goods. They can hardly find out the direct reasons for the decline in business. If this happens, most of the shops are not in the shop.

In practice, it is very simple. If there are not a few of the top sellers in the sales charts for a period of time, we must pay attention to finding new products.

Bear in mind that there must be commodities and supply of goods.

4, hot season must be "hot sale".

Almost all store businesses have a specific sales cycle, with a clear off-season peak season. Under normal circumstances, the peak season accounts for more than 70% of the total turnover is normal. Therefore, shops must be "hot" in the peak season.

If you run a fur store, if the business performance is not completed by 10 every year from 60% to December, business will generally be very weak for the whole year; selling sunglasses will not be a good business from 4 to May, and business will be visible in a year. The peak season is the most critical period of store business.

There are several points to be noted for hot season sales:

1) goods are prepared ahead of time, and there is ample supply.

2) it is timely to explore the "home" goods of the season, and the key management, especially the supply of goods, must be sufficient.

3) effective promotion measures must be in place and create "hot selling" atmosphere in shops.

5, make full use of sales slack season

It is a normal phenomenon for shops to be out of season. This is a characteristic of the market itself, not a shop that can change it. The direct performance of the off-season is that the turnover is at a low level for a long time. The general promotion measures are simply unable to change the situation. There are three effective measures for shops to deal with the slack season:

1) reduce fixed store maintenance costs, such as reducing staff and leasing part of the shops.

2) make a surprise move to make the off-season not light. For example, anti season sales, winter selling summer goods, and summer selling winter goods, the key is that prices must be attractive enough. According to experience, sales below 50 percent off will not be ideal. Therefore, we must work closely with production enterprises and production enterprises to deal with a large number of over season goods together.

3) temporary operation of other businesses, selling fur shops to sell sunglasses is a good strategy.

In short, the shop must open the door one day, and the fixed cost must be paid. How to use the off-season is a problem that must be carefully considered in the management of shops.

6, customers become "regulars"

Many store businesses are maintained by "regular customers". Increasing store frequent customers is an effective way to improve business performance.

There are many ways to make customers regular. In essence, they make customers gain extra benefits, including two aspects, material and spiritual.

VIP card is an effective measure, that is, giving preferential cards to specific customers. Customers can get preferential treatment by using VIP card, such as discount. In practice, VIP cards should be exquisitely made and not excessive.

Bonus is also an effective measure, that is, according to the total amount of customers purchase, to a certain extent, you can get all kinds of preferential treatment, which can be gift tickets, prizes, or participation in raffle. {page_break}

The most important point is to attach importance to the role of shop salesmen. If the salesperson's memory is good enough, they can recognize frequent customers in the store and give frequent guests treatment, such as calling names, chatting about home affairs, and providing more appropriate shopping suggestions. Customer satisfaction will be improved, and even friends and family members will be introduced to store consumption.

Frequent customers are the best advertising channels for shops.

7, beautiful goods is the key.

To run a shop, it still depends on the "goods" of the shop. Keep in mind that the most essential function of a store business is to provide consumers with the right products, and others are an auxiliary means to serve this goal.

Despite the dazzling array of products in the market, many consumers still find it difficult to buy products that are truly satisfying when consumers are becoming increasingly personalized.

Therefore, raising the marketable goods is the core of improving the performance of the shops. This cannot be overemphasized.

8, group consumption should be grasped.

Shop business is a lot of casual customers, but group consumption can not be ignored. Often a single group consumptive business is the normal turnover of the shop for one month.

There are two key points to grasp group consumption. First of all, we should take the initiative to attack and catch up with the possible group consumers. Secondly, they should not be treated as individual customers, and they should be treated as large buyers, including preferential prices, special services, special requirements, and even certain commercial credit.

9. The boss sits in the shop.

There is another way to improve store business, that is, the boss himself sits in the shop.

There are three advantages to the boss sitting in person:

1), direct business, can grasp the most direct and effective. Market information 。

2), the boss on-site management, staff will generally work harder, will naturally improve business performance.

3), the boss can make decisions on the spot and deal with some thorny trifles, which may affect the business performance or even credibility of the store. For example, the flexible decision of price and the prompt handling of customer complaints.

Store business is "Shou" out, the boss should be allowed to shop if conditions permit. According to experience, the business performance of the boss's shop in person is generally higher than that of the owner's shop.