The Eight Thing To Do Is To Open Up Clothes And Make Purchases.

Clothing store

How to make profits has a great relationship with the positioning of goods and the view of purchase.

In order to run a good clothing store, besides having certain financial strength and good sales methods, the most important thing is to "cautiously" purchase, then how can we make sure that we can buy goods and get into good goods?

I know who I sell my clothes to.

It is easy to make mistakes before buying! Generally, new buyers who go to the wholesale market first come to the wholesale market. At once, they see so many good and cheap products. They do not hesitate to go in! They see very feminine clothes and make a decisive decision. When they see very personalized and sexy clothes, they go into the market without hesitation.

Therefore, many of the owners of the clothes shop owners who first opened up shop had suffered a great loss in the first time because of their inaccurate eyes. Some even laughed, "the first batch of clothing stores will be overstocked, and cash will become a stock that can not be sold. Therefore, it is better to buy less for the first time."

This term in our industry is called trial marketing.

Because the market recognized commodity is the guarantee of profit.

Two before purchasing, you should have a clear location and plan for your shop.

First of all, you have to consider the environment around the shop, the trend of the people, the style and consumption habits of the merchandise, the competition and mutual support, the ability to consume and the price of the goods. For example, near the school, there must be some fashionable and fashionable clothing stores with a higher turnover rate. In the vicinity of the community, they can consider a bit of foreign trade casual wear, and the rich style attracts young working people.

Nowadays, young people in the city are becoming more and more aware of their style and personality in dressing and dressing. Many of them buy clothes of the same style and style in a fixed clothing store. Therefore, clothing stores should try to maintain their consistent positioning and style, and use constantly updated styles to attract repeat customers.

If a shop does not have a repeat customer, it means that your purchase is defective.

Secondly, when purchasing, they only purchase their own style, other styles.

No matter how good-looking, the price is much cheaper, it is best not to enter, insist on their own style, focus on operating your specific consumer groups, do not want anyone to make money, otherwise not only your operating costs are high, can not earn money, and inventory risk is great.

Three find the source of the source, reduce purchase cost.

A similar dress appeared in two different wholesale markets, and the wholesale price was doubled.

It is very common now that the garment market is copied from each other, because the manufacturers who produce this garment are the cheapest ones. Other wholesalers may restock, and then wholesale, or even after several rounds of wholesale sales, the price will rise steadily.

In this regard, the price of the purchase determines whether your storefront is competitive, the one-time purchase is too small, and the cost of single item can not be very low. This is the market rule. Only a large number of one-time procurement, and the establishment of long-term procurement cooperation customers can have a lower market purchase price, and only a few dollars in time, the impact on retail is also very large.

Therefore, it is very important to find the goods and get home from factories, so as to minimize the intermediate links and directly reduce the cost.

Price advantage is more important if you are selling low-grade goods and do not have a strong style advantage.

But you can find factory procurement directly. Because the first trial sale and the purchase quantity are few, the manufacturers will not give you the purchase price of the low key customers. So what can I do? The best way is to unite with many clothing store owners who have no conflict of interests.

It's also called "fighting goods".

You can refer to the purchase, the price will not be too high, a more distant than you.

Clothing not only depends on the color and style, but also the fabric is very important. Online can only see pictures and basic style structure, can not touch no handle, at the beginning can try to take a few pieces, comprehensive understanding, trial marketing, and also familiar with the procurement process.

Four goods alone, lock customers with individuality.

For medium quality boutiques, the style of goods must be unique, fashionable and inexpensive.

Because the customers in these stores have relatively strong spending power. They hope to wear only two of them.

Suggestion: if you have enough funds, you are planning to open a clothing store, and suggest that you open an intermediate, Japanese, Japanese and Korean boutique.

Five purchase depends on your own personal vision and preferences, lack of sales data analysis.

Store management relies on its characteristics and personality to attract customers. It requires higher quality of goods. When purchasing, we must grasp the principle of "you have nothing else, you have me new, you new and I fast".

In order to ensure the style and taste of goods, the use of online purchasing can not solve all problems, and sometimes it is necessary to pick and compare the right ones.

It is very important to communicate with peers.

Just as you know, those products in the shop are selling well, and where the goods are unsalable, these data can not be obtained with money, relying on the accumulation of time and experience step by step.

And each one of us has limited experience, and the cost of exchanging his own money for experience is very high, so we have to learn to use others' experience to be the most effective way to enter the market quickly. Don't think that only your own ideas must be the only ones that sell well.

Sometimes it is very important that a word or a sales data from other peers or experts can bring unexpected gains to you.

In addition, in the operation of clothing, you can mix some special bags, accessories, belts, scarves and so on, so as to diversify the products.

But remember not to pursue weirdness blindly, it should be unique in design, but it is very generous to wear, not only strange clothes that can be worn on specific occasions.

Six, a small number of quantities.

If there is enough money, it will also be of little use. Of course, if the financial strength is strong and there is some experience, it will be even better if the new clothing store owners who enter the industry are not strong enough in capital. Therefore, how to plan and use the funds is very important. Because they have just started to do and have no experience, so they should pay special attention to the goods when they arrive, but there are a lot of salable goods, but there are more salable goods, and every time they enter two pieces and three pieces of goods, but each purchase is small. They should learn how to make use of replenishment, because we can replenish the goods at a ready sale, but if we buy a lot of unsalable goods at once, we can only sell them with tears. It's not the most important thing to run a clothing store, and many shopkeepers with strong financial strength may not be able to get a better profit.

So as to quickly win market recognition and sum up the sales experience of commodities.

Because each commodity is small and unique, it is also the reason to attract high-end customers. At the same time, few items can reduce stock cost and reduce operational risk.

It gives buyers a great variety of products and a rich sense of style, so that customers have more choices and the speed of circulation of goods is quickened.

Seven identify target markets before purchasing, and gradually establish long-term cooperative businesses.

If you want to become a mature clothing store business operator, do not understand market information and commodity quotes is like a blind person, this is not good, and will not achieve good economic benefits.

You need to maintain close communication and cooperation with merchants, so that businesses can know you well know your purchasing needs and purchase time, and you also need to keep close contact with customers through frequent phone calls and contact information.

There are three main purposes:

1 the sale time of the new goods and the shelf time of the seasonal merchandise.

2, we need to provide the best seller's recommendation and mail the new sample.

3 confirm the purchase time to ensure that you can purchase and replenish the goods in time.

We find that many clothing store owners have been running clothing stores for half a year, and there are not many suppliers who know each other well enough. This is not acceptable because the trust and cooperation between them are very important.

Eight basic measures for payment in time, complaint, after sale service and problem solving.

Although it is now a buyer's market, such as: customers are always right, customers are God, and so on! But for a well received buyer, credit is also very important. Honesty and fairness are for both parties, not for sellers only.

This is a great deal of harm to your long-term business!! if there are complaints about the quality of the goods, you can solve the general problems yourself, and solve them as much as possible. The suppliers with big problems have the quality assurance, and they should solve the problems from the goodwill aspects instead of complaining all the time. This is a necessary professional quality for a mature business. In order to build a good cooperative relationship, if the paction is basically satisfactory, it is best to give the customer service staff or company leaders timely information, such as online purchasing, which is also best to be praised by the other party, because the competition in the market is all-around, because the competition in the market is all-around, and it can help others without affecting their interests and doing more. It is a good foundation for future cooperation. When entering the industry, credit and so on are all zero. We must treasure our credit in suppliers.

Of course, for sellers who are maliciously damaging the interests of buyers, they should give bad reviews, or complain directly to the leaders of the company, so as to reduce losses and warn others.