ZARA, H&M And Other Clothing Brand Collection Shops Become The Focus Of Tianjin Business Circle.

Now, more and more

Consumers are keen on shopping malls.

The development of shopping centers in Tianjin has become the focus of the public.

According to the statistics of Tianjin Zhongyuan Real Estate Investment Consulting Department, in 2011, the new supply in Tianjin's commercial market reached 1 million 338 thousand and 200 square meters, which doubled compared with 2010.

In the first half of 2012, the new supply of commercial market was 559 thousand and 400 square meters, only 4 percent in 2011.

Although the supply of new businesses has decreased in the first half of 2012, compared with 2011, the new supply of the market is still at a high level, and the phenomenon of oversupply is still evident.

Therefore, in recent years, with the rapid development of Tianjin's urban construction, especially the rapid development of the real estate market and the increasing diversification of business needs of the citizens, the consumption level of the residents has increased significantly, prompting Tianjin to move forward from the single core business circle to the multi business area pattern developed on the basis of different regional development.

One, the traditional business district - Heping Road, Binjiang Road shopping pedestrian mall.

Heping Road, Binjiang Road shopping pedestrian mall is one of the most prosperous businesses in Tianjin.

For a long time, the pedestrian street of Binjiang Road is a must for everyone who comes to Tianjin. Whether you travel or travel, yourself or your friends and family, as long as you go to Tianjin, your first choice is Binjiang Road.

Shopping mall is a shopping mall, but it seems that people come here not only for shopping, but also for the atmosphere, culture and architectural style of Tianjin old business district.

From the perspective of shoppers' intuition, the traditional business district has been playing an important role in the first place. There is a sense of preoccupation, whether it is shopping, dining or playing, which can be satisfied here.

It has gathered many businesses: for example, all kinds of department stores,

H&M, C&A, UNIQLO, attachment, sowing, lady's house, only, IgG, Ayilian, Mi Zoe Glenn, Tian Ni, Lining, Anta, Jordan, PEAK, cache, Nike, Adidas, CONVERSE, 361 degrees, CONVERSE, Miguel, I.P.zone, snacks, cuisine, Tianjin characteristic food and beverage, and so on, so they always occupy the leading role of Tianjin business.

The advantage of centralization is also reflected in its perfect pportation system, but it also causes a series of problems such as traffic congestion, parking difficulties and so on.

Two. New business circle: Joy City, Galaxy International Shopping Center.

The emerging business circle has a common feature -- to create an all-around and convenient one-stop service concept.

In recent years,

"H&M, GAP" and so on.

The new mode of "gathering store" is being recognized by the market, changing consumer habits gradually, introducing new formats in emerging business circles, creating new bright spots that traditional business circles do not have, and becoming the focus of the future development of shopping centers in new business circles.

The most representative shopping mall in Tianjin is the "great joy city of the sun", with a floor area of about 530 thousand square meters. It is a "city complex" that covers many types of experience shopping centers, international grade A office buildings, Boutique Apartments and high-end residential buildings.

Shopping centers gather various formats such as leisure, shopping, catering, entertainment and so on, bringing in many international fashion mainstream.

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In addition, the emerging business circles provide a more fashionable commercial zone for young people.

The Galaxy International Shopping Center, which is about to start, is the largest shopping center with the largest commercial body in Tianjin. It has introduced three main shops of Tianjin Lotte Department store, all star skating rink and Jiahe movie city. The city of Tianjin is the first shopping center in Tianjin to introduce movie theaters, and the unique All-Star ice rink, and so on. These fashionable elements add fresh shopping ideas to the whole Tianjin market. These new shopping centers are located in 18~35 year old young people.

In terms of pportation, these new business circles, whether they are joy city or water tour city, or the Galaxy International Shopping Center that will be opened soon, will be connected with the subway in planning, and convenient pportation will become the first choice for young people.

In the future, the supply of Tianjin shopping center projects is more dispersed in the regional distribution, the single core business pattern will be broken, the format combination is more abundant, the customer orientation is more young and fashionable; while satisfying the consumer demand, the consumers' shopping experience should be more emphasized. The "leading" consumption format and the "experiential" consumption mode will become the trend of the shopping center development.