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    September 10Th -12 Jiangsu International Fashion Festival Held In Nanjing

    2012/8/21 23:41:00 8

    Jiangsu International Clothing FestivalJiangsuProduction And Marketing Integration

     

    Under the guidance of the banner of "brand and fashion",

    Jiangsu International Fashion Festival

    Become the strong thrust of the textile and garment industry.

    This year, Bosideng, Yalu, red bean, sunshine, and Alston will still join hands with hundreds of independent brands.

    In addition, the group exhibition of Jiangsu industrial clusters will also highlight the latest style of textile and clothing provinces in the process of improving the industrial chain and promoting the upgrading of Baozhuang.


    The textile and garment industry in Jintan started in the 60s of last century, and grew rapidly in the 90s of last century, and gradually formed a distinctive industrial cluster in the following 20 years.

    By the end of 2011, there were 797 textile and garment enterprises in the city, of which 462 were garment enterprises, 211 were textile enterprises, and 124 were supporting materials, printing, embroidery and finishing.

    The number of employees in the cluster is about 48 thousand, with a total assets of more than 6 billion yuan.


    The municipal Party committee and municipal government of Jintan has formulated the "supporting opinions on encouraging independent brand clothing enterprises to actively explore the market" this year, giving subsidies and awards to Jintan brand clothing to enter the domestic cities, set up stores, enter shopping malls, open shop and promote advertising, which greatly encouraged Jintan's textile and garment enterprises.


    At the Jiangsu international clothing festival, Jintan's "Bosman", "Wei Ni Wei Xi", "flying fish", "Qin Han Fu" four independent brands hand in hand, become a beautiful scenery of the exhibition.


    Boesman distributed romantic romanticism.


      

    Jiangsu

    Bosman Garment Co., Ltd. started from its own brand shirt, and gradually extended to suits, jackets, women's wear and down garments.

    "Jiangsu famous brand products", "Jiangsu famous brand" and "China famous brand" have been gaining popularity all the way.

    In this process, the company continuously integrates brand resources, concentrates superior resources, and creates "Bosman" business men's clothing carefully, and adopts the strategy of internal and external cultivation, which is processed by foreign trade processing and self created brand at the same time, so as to provide strong support for the construction of bostman business men's clothing.


    Wei Ni Vehid's pursuit of freedom is true to me.


    Jiangsu Wei Ni Wei Xi Garments Co., Ltd. is a member of Jiangsu third group. It has been established for more than 4 years. The company has continuously improved its channel marketing. Now it has been stationed in more than 10 cities throughout the country, and has set up exclusive business counters in more than more than 10 large scale department stores. At the same time, Direct stores and franchised stores are also increasing year by year, and brand awareness has been greatly improved.


    After a year of silence, Jiangsu Wei Ni Wei Xi Garments Co., Ltd., with its independent men's clothing brand "VENI&V-CI", again appeared in the fourteenth Jiangsu International Fashion Festival this year.

    Wei Ni Wei Xi men's clothing, advocate the way of wearing naturalism, from design to strive to give people the feeling of youthful vigor and mature, and deduce the low-key luxury brand tone.

    Wei Ni Wei Xi's literal meaning is "I came, I saw, I conquered."

    Symbolizing the pursuit of freedom in the new era of young people, the pursuit of fashion, the desire for a successful life experience, but also for fashion, personality, taste of men to provide themselves with the dressing room.

    It emphasizes single product design, one design point, at the same time pays attention to the match between the combinations, expands the marketing channel, develops synchronously under the online and offline, and continuously increases the number of outlets and franchisees.


    Heritage of heritage


    The "flying fish" brand, as a brand clothing with the honorary title of "Jiangsu famous brand", "Jiangsu famous brand product" and "China famous brand", has recently been promoted by the chairman Yang Zhaoqun. Its new men's living costume is very exquisite in many aspects such as process design, fabric selection, style features and health enjoyment.

    They carefully selected imported fabrics from Italy, which are environmentally friendly and comfortable. Fashion design advocates simplicity, fashion, pursuit of individuality, complex process, fine production, ensures high quality garments, and establishes good reputation and brand reputation both inside and outside the industry.


    As the inheritor of intangible cultural heritage, Yang Zhaoqun is proficient in paper cutting and art design. Besides focusing on men's clothing design and production, he also began to seek the fusion of traditional culture and fashion with the unique innovative thinking of artists.

    This year, the company held the first "cutlet fish" cup cut element creative design competition, combining the art of paper cutting with costume design, linking traditional skills with fashion display.

    In September 14th, the "flying fish" will bring traditional culture paper-cut elements into fashion design so as to bring new visions to the exhibition.


    The Qin and Han Dynasties are very fond of silk charm.


    "Qin Han Xiang Fu" is a brand made by the silk house. The company has developed rapidly in terms of product technology and brand promotion, and has achieved good results. Its high-grade silk products have been awarded the high-grade silk logo issued by the China Silk Association and become the national silk products.

    Starting from the ancient Sanxing village culture, Jintan, where the silk houses of Qin and Han Dynasties are located, has always had the history of producing silk garments.


    Jiangsu Xiang Fu silk Co., Ltd. has more than 1.2 acres of silkworm production base in Jintan.

    Integration of production and marketing

    Business model, the implementation of the "company + base + farmers" order production mode, formed from the planting mulberry silkworm, purchasing high-quality raw materials to processing self brand silk products in an industrial chain production and operation system, from the source to protect the product green, pollution-free quality; using environmentally-friendly dyes, the use of digital printing, nano antifouling and other new technologies, breaking the limitations of traditional silk clothing, showing the unique color of silk fabric beauty, but also maintain the skin care and natural properties of silk fabrics.

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