Japan's Clothing Brand Casual Clothing Brand UNIQLO

Japan clothing Brand UNIQLO: the full name is UNIQUE CLOTHING WAREHOUSE.

Famous Japanese leisure Clothing brand It is the core brand of FAST RETAILING group, which ranks the forefront of the global apparel retailing industry. We insist on providing modern, simple, natural, high quality and easy to match products to consumers all over the world. And the concept of "joking" is also known to the world.

UNIQLO is a famous Japanese casual wear brand. It is the core brand of FAST RETAILING group, which ranks the forefront of the global apparel retailing industry. We insist on providing modern, simple, natural, high quality and easy to match products to consumers all over the world. And the concept of "joking" is also known to the world.

　　 Uniqlo It is the core clothing brand of FAST RETAILING group, which ranks the forefront of the global apparel retailing industry. We insist on providing modern, simple, natural, high quality and easy to match products to consumers all over the world. And the concept of "joking" is also known to the world. "Clothing is a supporting role, and clothing is the leading actor", highlighting its people-oriented clothing concept, even though seemingly simple basic funds, as long as careful collocation can also show their own personality.

UNIQLO's full name is UNIQUE CLOTHING WAREHOUSE. Its intrinsic meaning is that the supermarket type self-service shopping mode is adopted by abandoning the unnecessary decorating and decorating warehouse type stores, and provides customers with the goods at the reasonable and credible price.

The company name is FAST RETAILING, which contains many special meanings. FAST[rapid] + RETAILING[retail] embodies the fundamental spirit of how to rapidly commercialize customer requirements and how to provide goods quickly. It also expresses the unshakable faith that they expect to become a global business concept with fast food culture.

This idea refers to clothing that can be worn at any time, anywhere and anyone through uniform services around the world, with reasonable and reliable prices, and large quantity of continuous supply. Therefore, they have a unique commodity planning, development and sales system, so as to realize the low cost of store operation.

　　 UNIQLO clothing brand The fast selling company was founded in 1953, when it was a small clothing store selling Western-style clothes. Liu Jing, the current chairman and general manager of the company, graduated from Waseda University economics school in August 1972. He entered fast selling company in September 1984 and became chairman and general manager in September 1984. In 1982, Liu well, a company's professional director, was inspired by the warehouse sales method in the US campus when she was studying in the United States. After returning home, she proposed to try to sell clothes in the clothing store by self help shopping in the clothing store, and for the first time in Japan, she introduced the sales way of the hypermarket fashion, and realized the low cost of the store operation through the unique commodity planning, development and sales system.

In June 1984, the first UNIQLO warehouse store was officially opened in Hiroshima, Japan. When the Japanese economy was in a recession, UNIQLO's strategy was to provide fashionable clothing for all consumers at a low price. To gather popularity and attract customers, UNIQLO also provided a free breakfast for customers who came to shopping: bread and milk, which really attracted a large number of customers. Every morning, a lot of people gathered in front of the shop of UNIQLO, lined up for breakfast, and then entered the shop.