More Than 300 Enterprises In Fujian Province Seek To Develop Collective "Electric Shock".

In recent years, the rise of the Internet has spawned Internet sales, coupled with the high rent of physical stores, the high wages of employees and the high cost of sales. These factors have contributed to the transformation of Shishi private enterprises. Electronic Commerce The collective "electric shock".

In August 18th, the Shishi electronic commerce association was founded. This is the first county electricity supplier Association of Quanzhou. It is reported that on the same day, apart from the representatives of more than 300 local member enterprises, Taobao, Jingdong, Dangdang, No. 1, handshake net and other domestic leading e-commerce enterprises came all the way. Shishi electricity supplier association signed a strategic partnership with several leading enterprises.

Relevant industry insiders said: "in the background of the domestic electricity supplier blowout development, many Shishi private enterprises have turned to the background of e-commerce, the establishment of Shishi electricity supplier association has opened the curtain of the integration of resources and Baotuan development of the more than 300 enterprises in Shishi."

　　 Service enterprises Swarming "electric shock"

As a "famous Chinese leisure clothing city", Shishi holds an important voice in the field of domestic textile and clothing. From upstream textile, dyeing and finishing to downstream fabrics and clothing, stone lions should be complete, with complete cost control and industrial chain advantages.

According to statistics from Shishi industrial and commercial bureau, in 2010, 18 new businesses were registered by Shishi electronic commerce company, and 98 new e-commerce companies registered in 2011, which increased by several times over the same period last year. Despite the economic downturn this year, the number of registrations of e-commerce companies has not slowed down. In the 1-6 month of this year, 108 new e-commerce companies were registered, more than last year.

According to statistics, Shishi enterprises and individuals only have more than 3 stores on Taobao online. These enterprises and individual shops are mostly concentrated in the field of clothing. In Shishi shoes and clothing industry, fabric industry above scale enterprises, nearly 70% have independent websites or online stores. Last year, Shishi's net business volume exceeded 12 billion yuan, ranking the highest in the country's county-level cities.

Stone lion policy

Faced with the trend of local private enterprises, the local government of Shishi has acted in an advantageous way.

At the beginning of this year, Shishi published some documents such as supporting the development of the third industry, and inclined e-commerce as an important industry. Shishi will award 100 thousand yuan or 50 thousand yuan to the e-commerce enterprises that sell more than 1 million yuan or 500 thousand yuan each year through e-commerce. The enterprises that establish independent e-commerce platform and innovative marketing mode will also be subsidized according to the proportion of 10% of the actual construction of the platform, with a maximum limit of 300 thousand yuan. In the training of e-commerce talents, local finance should be arranged to support special funds.

In addition, with the help of the Local Economic Bureau, after the establishment of the electricity supplier Association, the e-commerce industry base and e-commerce logistics park will be established in Shishi. In cooperation with Taobao University, 1500 skilled e-commerce operators will be trained to provide human capital for Shishi e-commerce enterprises, and comprehensive services such as diagnostic consultation, internal training guidance, supervision and execution, and on-site guidance for clothing, shoes and hats and other traditional industries.

"At present, overcapacity is almost a problem faced by all industries. It encourages enterprises to develop e-commerce, expand sales channels and create sales models, which is also encouraged by Shishi. Transformation and upgrading The important starting point. At the founding meeting of the association, Zhang Yongning, Secretary of Shishi municipal Party committee, said.

　　 Private enterprises are gathering momentum

Shishi private enterprises have been "electric shock", forming an important force in the domestic electricity business. However, the characteristics of small, scattered and weak are exposed, and local electricity providers urgently need to integrate.

Regarding this, Lin Jinchang, deputy director of Shishi Economic Bureau, said: "the establishment of the Shishi Electronic Commerce Association conveyed the double signals of Baotuan and integration."

In the view of Lin Jin Chang, Shishi's manufacturing industry is well-developed, and its market potential is huge and its development prospects are broad. However, the decentralized development mode of each of them is not conducive to the creation of the "Shishi manufacturing" brand. The establishment of the association can solve this problem.

Subsequently, Lin Jin field also introduced to the author, according to the plan, from this month, the Shishi Electronic Commerce Association will form an industry docking and cooperation relationship with all the famous and professional markets in the country, integrate the resources of the market, manufacturers, distributors, customers, commodities and financial services, and establish a database of "Shishi manufacturing" industrial chain, so as to provide a guarantee for enterprises and distributors to create a wider international e-commerce platform.

Wang Jiancong, the first president of the association, also said that after the establishment of the association, it will provide quality services to many electric business enterprises in product pricing, software services, talent introduction, brand marketing and so on, and will start in the Internet field. stone lion Make "brand".