Chanel Rebecca OMEGA Armani Luxury Brand Celebrity Endorsement Story

Most of the time, we know a brand. The most important way is not the product itself nor the brand publicity. Instead, we know more about the brand news through the endorsement star of the brand. If the spokesperson can bring more popularity to the brand, it is no doubt that the brand's eyes are chosen to be the spokesperson. Of course, there are many celebrities relying on endorsement cards to further enhance their image status.

Stars and brands are closely related, regardless of whether the commercial activities of the brand or the show show can not be separated from the star's support, but the most valued by the stars is also the most valued by the brand.

People, mature brands in the choice of spokesmen will be considered in many ways, so the selected stars are also basically in line with brand positioning, and can better enhance the brand's popularity and image status. This year, take the most popular four Chinese women stars as an example to see what kind of endorsement stories they have.

For Chanel, such a century classic classic, the popularity has already covered the whole world. Instead of Chanel's consumer Xun Zhou, it is more appropriate for Xun Zhou to consume Chanel, but Chanel's fashion status can not enhance its popularity through any star. So when choosing a spokesperson, the focus is not on this, but on which star can better deduce the essence of Chanel's brand, so as to better publicize the new products of each season and clear style, so that we can better establish a clearer customer base.

Xun Zhou's small aura is just in line with Chanel's inner intelligence.

The elegant feeling that people bring to us can be said that Chanel's choice of Xun Zhou as a endorsement is a very correct step. Although Chanel has long established global fame and does not rely on celebrities to enhance its popularity, it is, after all, a big international brand. Choosing stars is natural and low. If you look at the first line of Chinese women, Xun Zhou will be able to meet all the needs of Chanel's choice of spokesmen.

Of course, Xun Zhou himself should also know that this endorsement opportunity is very rare. The number of international spokesmen in Asia is limited. It is not easy to win the award, and it is a great honor to receive the favour of Lafite. Because Xun Zhou has been working hard to publicize Chanel. No matter how large or small activities are all present in Chanel, it is also common for Chanel to wear it.

The combination of brand and star is so ingenious. This is especially evident in Xun Zhou and Chanel. Chanel has found a star who can perfectly deduce its brand and carry forward its image. And Xun Zhou has found a brand that suits her dress very well and can enhance her endorsement status. As long as the endorsement status has been promoted, then there is no need to worry about not having more brands to find herself. So the result of both happy can not be separated from the careful planning of the brand public relations team, and the mature brand will naturally get mature results.

Brand: Rebecca

Spokesman:

Rebecca's cooperation with Fan Bingbing can be said to be a perfect combination of a seamless brand and a star. Rebecca, as a high-end wig brand, naturally chooses to match its position in choosing a spokesperson, but at the same time, it needs to meet a bigger demand. That is, it can deduce all kinds of wig in a better way so as to better publicize the brand image, and Fan Bingbing is no doubt all in line with it. Her fashionable features and strong aura and super strong driving force make every wig double the charm on her head.

Although Fan Bingbing hasn't had much film and television works in recent years, commercial activities are full of rows, especially in the international fashion week and the festival, which makes people sigh her strong driving ability in modeling. Fan Bingbing's beauty has also been recognized by more people. Whether it is an exaggerated retro style or an avant-garde fashion, she can easily interpret it. This should be the main reason that Rebecca chooses her, and the star who can deduce her brand to the extreme is the spokesperson for the real need of the brand.

During the endorsement period, Fan Bingbing also did not have less brand strength. In many exposure occasions, he chose Rui card's wig to wear, and made many different shapes by changing patterns. But for Rebecca and Fan Bingbing's cooperation, it must be Fan Bingbing's own influence to enhance the brand's popularity, so that a brand which is not known to the public has become the mainstream brand, and the cooperation between them is also the best example of brand choice endorsement star.

Brand: OMEGA

Spokesperson: Zhang Ziyi

Although Zhang Ziyi's retreat in this year's limelight is not like the aura of the past few years, the thin camel is bigger than the horse, and even if its position is declining, it is still the international super line Chinese actress.

Her image has always been the high-end atmosphere and winning the international movie with temperament. This should also be valued by OMEGA, who advocates high-end high-end life. The collision between first-line brands and first-line stars can always shine sparks, so mutual benefit and win-win is what both sides expect to see.

Zhang Ziyi has been called the luckiest star by many people, and has just entered the international movie world. Her starting point is quite high. If her starting point is to be lucky, then the superstar status accumulated for a long time will surely depend on her real work. Every play is a female one, and every play is a famous director, and the actors and actress are also in the front line, so the quality of keeping for a long time will certainly make her different from other commercial stars.

The popularity of OMEGA is also world-renowned, so it can not be said that Zhang Ziyi has enhanced the influence of OMEGA. Only that OMEGA has found a celebrity endorsement star suitable for its own brand positioning, can be qualified to support its own brand endorsement, and Zhang Ziyi is also more elegant and noble under the contrast of OMEGA. This combination is undoubtedly perfect.

Brand: Armani

Spokesperson: Hsu Chi

Hsu Chi's feeling has always been amorous, elegant, low-key and steady. The sexy actress's debut Hsu Chi has more and more inner flavor in the experience of the years. This also makes more and more people forget her bright star road, and concentrate on her introverted elegance. These adjectives that describe Hsu Chi are also very suitable for describing Armani. They are also low-key, restrained and noble. They are also a collision between the first line and the first lady.

In fact, Hsu Chi's endorsement of Armani also benefited from Zhang Ziyi's scandal. After the event, Armani decided to replace Zhang Ziyi instead of Hsu Chi. Although Hsu Chi's status in the international arena and fame were no more than Zhang Ziyi, there was no one in the Chinese circle, especially the high box office work she kept giving up, which also stabilized the position of her first lady.

Armani has always been a low-key high-end line, which is just in line with the low-key Hsu Chi. In the two cooperation, the obvious benefit is Hsu Chi, that is, earned the endorsement fee, and endorsed the endorsement of the super line brand to enhance its endorsement value, which will attract more business opportunities. However, although Hsu Chi can deduce Armani, it is not the most suitable Armani star, but the rush of endorsement may not be the most perfect result.