Review Of Changes In Luxury Wave

< p > as a handful of high-end a href= "http://www.91se91.com/news/index_c.asp" > brand /a, which still insists on making its own machine, PERREGAUX represents the tradition of the Swiss watch industry. Its history can reflect the changes of the high-end watch industry.

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< p > there are fewer and fewer real Swiss in the Swiss watch industry. However, Michel Sofisti, born in Italy, has enough qualifications to express his views on this line. He once served as the global president of Swatch (Swatch) group for 5 years, and became the GUCCI (Gucci) Watch Jewelry CEO since 2010. At the same time, it is also a CEO of the Swiss Sowind group. The latter owns PERREGAUX watches (Girard-Perregaux) and the two high-end watches brand of Jean (Richard) in 2010.

In November 9th, Michel Sofisti appeared in Beijing for the opening of PERREGAUX Macao central store. He told the magazine: "for all high-end watch brands, China is the most important market. Not only in China, but also in Europe, many of the watches we sell are bought by Chinese people."

On the opening day, PERREGAUX and the "post-80s" Chinese artist Sun Xun jointly launched the 1966 limited series of watches. The white enamel dial was painted with dragon ink and ink droplets on ink dial to highlight the strong Chinese wind.

In Michel's view, the biggest value of the 8 series, which sells only $338 thousand, is not commercial, but shows that PERREGAUX's attention to the Chinese market is increasing.

"2012 is China's dragon year. By this watch, PERREGAUX also expresses our respect and understanding of Chinese culture."

Michel said.

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< p > the predecessor of PERREGAUX was born in 1791. It was originally a watchmaker J.F.

Potter founded a watch factory and changed hands twice since 1856, when the watchmaker Constant Gilad and Mary Mary took over and founded the PERREGAUX brand.

In 1970, PERREGAUX launched the high-end quartz watch in Switzerland, which shocked the entire industry at the time when the Japanese quartz watch struck the Swiss watch industry.

"Although we are no longer producing quartz watches, the quartz core of the 32768 Hz vibration frequency created by PERREGAUX is still the standard of quartz watch industry."

Michel told the magazine, "now PERREGAUX has many young technicians who are no more than 35 years old, and have begun to participate in the production of Tourbillon. The tradition of PERREGAUX will be passed down by the younger generation."

In 1992, PERREGAUX was bought by Sowind group of Italy and became the two largest brand in the group with Shang Wei Sha.

In 2008, GUCCI's parent company PPR group bought a 23% stake in Sowind group. After 3 years, PPR officially held Sowind with 50.1% stake, thereby putting PERREGAUX and Shang Wei Sha's two brands in command.

It is widely believed that PERREGAUX's ability to make core watches on the top watch is the biggest reason for the PPR group's acquisition.

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< p style= "text-align: center > > 1966 limit /p < PERREGAUX > with Chinese artist Sun Xun.

< p > in Michel's view, the production process of a sophisticated craft watch is somewhat similar to that of advanced customization < a href= "http://www.91se91.com/news/index_f.asp" > fashionable dress < /a >. He explained: "PERREGAUX's three Golden Bridge Tourbillon has to be carved after 140 days of polishing. I am proud that the handmade tradition of advanced motor has never changed since 1791."

Whether PERREGAUX or other top watch brands, these 100 year old brand stories start from a manual workshops of a master producer. The experience of family inheritance is different. Eventually, some brands are included in the territory of the pnational luxury group.

Hermes, Chanel, Dior and so on mostly entered the watch making industry in 1970s. From the quartz watch, they started to design the elements, then gradually acquired the Swiss watch factory with the help of abundant financial resources, and established a perfect tabulation industry chain to really enter the high-end watch industry.

Bvlgari began buying and selling three old Swiss watch companies in 2000. Since then, Bvlgari has independently developed and manufactured its own core. Hermes bought 25% of the Vaucher core plant in 2006, and acquired the Joseph Erard, which has more than 125 years of history in 2011. It was almost the same period that LVMH group, the parent company of LVMH, announced the purchase of the Swiss La Fabrique Du Temps production workshop, which has long focused on the development and production of high-end machines, and has considerable strength in the tourbillon and the three question tables.

Through the acquisition of Bibi, the luxury group gradually stabilized its position in the advanced watch industry.

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< p > compared with the old high-end clocks, perhaps GUCCI, Hermes, Bvlgari and Chanel still lack historical accumulation, but sales figures prove that luxury group has become a new force that can not be ignored in high-end watch industry.

According to the financial report, Hermes sold us $3 billion 780 million in 2011, an increase of 18.3%, a record high, with the most robust growth in watch business and 23.2% in 2011. LVMH Group sales increased 16% in 2011 to 31 billion 200 million US dollars, of which the fastest growth of watch and jewellery business reached 23%, thanks mainly to the successful acquisition of Bvlgari in 2010.

The investment in high-end watches and clocks has brought huge returns to the luxury group. Although the European economy is in a precarious situation and the global economic recovery is still slow, the Swiss watch industry has already experienced an upside down trend.

Data from the Basel watch and clock show in 2012 showed that Swiss watch exports rose again by 19.2% in 2011 to 21 billion 70 million US dollars, with a total of less than a href= "http://www.91se91.com/news/index_s.asp" > exports > /a > watches 29 million 800 thousand, an increase of 13.8% over the previous year.

Hongkong, the United States and Mainland China are the top three Swiss watch export markets, with sales in mainland China rising by 48.7%, the fastest growing market.

As Michel Sofistiso said, China has become a battleground for all high-end watch brands.

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