After 80, Data Analysis Was Used To Control Taobao'S First Woman'S Golden Crown Shop.

< p > in Xiasha, there is a post-80s entrepreneur named Lin Fuguang who takes charge of Taobao's first women's shoes golden crown shop. At the same time, it also runs two flagship shops, namely "out of place" and "Mickey".

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< p > at Lin Fuguang's more than 1000 square meter office in the high-tech business incubator, the backstage operation and customer service two departments have the largest number of personnel, forty or fifty people.

In the more than 2000 square meter warehouse, the latest spring shoes are all in place, less than ten people are packing and shipping.

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< p > background operation is his core department, which is responsible for data analysis of online stores.

The secret of his net's success is that he will use "data" to sell his shoes.

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< p > < strong > 300 thousand pactions, relying on data < /strong > /p >

< p > 2006, Lin Fuguang, who was learning to design, opened an online shop on Taobao, "upper house", selling the most popular snow boots at that time.

"A pair of snow boots earned 1.5 yuan and sold 3000 pairs at a shop."

Lin Fu Guang said.

Like most entrepreneurs, Lin Fuguang didn't have any special skills at the beginning.

There is only one point. That is insistence. In the insistence, Lin Fuguang discovered the killer data of running online shop.

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< p > "if 3000 of the stores sold before were lucky, then 300 thousand successful pactions depended on data."

Lin Fu Guang said, "for example, according to data cube, quantum statistics and so on, we can analyze the customer's location and what products the customers browse, so that customers' preferences are clear at a glance."

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< p > "background operation through these data, we can understand the preferences of our brand customers and analyze the market."

According to Lin Fuguang, "through the data, the seller can get the macro situation of the industry, the market situation of his brand and consumer behavior."

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< p > < strong > < a > href= > http://www.91se91.com/news/index_x.asp > > selling shoes > /a > the marketing story: looking for buyers in the data < /strong > /p >

< p > Lin Fuguang uses a sales example of snow boots to illustrate the magical effects of data.

This snow boots are of fashionable appearance and have five different ways to wear.

Lin Fu advertisement told reporters that the turnover rate of this product was found to be particularly high at the beginning, so it was the best place to shop.

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< p > what is the turnover rate? He further explained that the turnover rate is the percentage of the number of users who account for the product page and the popularity of the product according to the percentage.

For example, the average access depth is the number of pages visited by an average user each time, and it can read the customer's viscosity, product attractiveness and access requirement matching degree.

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< p > by analyzing these data, Lin feels that this shoe can be made into a bomb.

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< p > "recommended for consumers, which seems to be a service launched by online stores. In fact, it is a marketing method for online stores. It is an important way for sellers to increase sales volume."

Lin Fuguang said, "successful explosions can greatly increase the weight of search, so that your products can get more free exhibition opportunities and introduce more natural search traffic."

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< p > good data analysis can also enable sellers to find the blue ocean market quickly and accurately formulate effective marketing methods.

Lin Fuguang said that when developing snow boots products, through data analysis, it was found that most customers believed that the soles of the snow boots on the market were hard and the skid resistance was not very good.

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< p >, so they developed the pure rubber bottom < a href= "http://www.91se91.com/news/index_x.asp" > snow boots < /a >, and improved the sole shading, adding a layer of memory sponge in the insole part to improve the comfort and skid resistance of the snow boots.

After pushing to the Internet, this snow boots won good reputation and sales.

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< p > "network world, the market is often hidden behind the data."

Lin Fu Guang said.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > Data Software > /a > managing the whole company's operation < /strong > /p >

< p > in Lin Fuguang's network sales process, data software covers almost all aspects of work, from pre-sale, after sale to sales, finance and so on.

Lin Fuguang said with a smile, compared with peers, he focused on workflow and software applications in the early days.

"To decompose every work process, take the sales link, including orders, after-sales service, order printing, we have refined the process to decompose the process better in order to operate better."

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< p > "the most effective and concise management based on data software" is Lin Fuguang's management strategy.

Such as shopping guide, professional photo shoot, description page guidance, after-sale service mechanism, quick response logistics system, choose express company, each point is constantly improved according to data.

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